The Cathy on Content and Robert on SEO, Expresso and Tequila Episode

Rockstar CMO FM

This week, we kick off a new regular segment, “Cathy on Content” with The Content Advisory’s Chief Problem Solver and Lead Analyst, Cathy McKnight. In this monthly segment, Ian and Cathy will be discussing what’s caught their eye in the news, a relevant topic, and what’s coming up.

This week, Ian and Cathy discuss Cathy’s recent trip to London for Henry Stewart’s DAM Europe event, the term “Universal Content Management,” whether this is relevant to buyers and the topic of the month is empowering business users, and they close discussing the TCA’s upcoming webinar, Breaking up with your Website: Content Modeling for AMAZING Customer Experiences.

Ian then joins Cathy’s colleague Robert Rose, Fractional Marketing Leader and Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar for a cocktail and a marketing thought about SEO and zero-click search.

Enjoy!

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The people:

// Ian Truscott on LinkedIn and Threads

// Cathy McKnight on LinkedIn

// Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

// Henry Stewart DAM Europe 2024 event in London

// LinkedIn Post by Preston So on Universal Content Management

// Bring Data To The Other 80% Of Business Intelligence Users by Boris Evelson, VP, Principal Analyst, Forrester

// Cathy's take on business user enablement: Its Sink or Swim in the Deep End of the Tech Enablement Pool

// Ian’s Tuesday 2¢ - Empower to the Business Users

// Ian’s CMSWire article - Time to Declutter CMS

// The next TCA webinar - Breaking up with your Website: Content Modeling for AMAZING Customer Experiences

// Spark Toro’s analysis of the Google Leak

// Robert’s Newsletter that discusses zero-click search

// Robert and Cathy’s firm: The Content Advisory

// Cathy’s podcast: Uncharted Journeys

// Robert’s podcast – This Old Marketing

Rockstar CMO:

// Monday Mojo - our monthly LinkedIn Newsletter

// The Beat Newsletter that we send every Sunday

// Rockstar CMO on the web, Twitter, and LinkedIn

// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media on YouTube

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