Những podcast Smes hay nhất (2024)

1
Artificial Intelligence: How is it transforming the future of digital marketing? (Rerun) 29:58

1+ y ago29:58

29:58

Our audio content manager, Daren Lake, sublimely curates an audio-candy episode with a teleportation back in history and a few one-on-ones with Metigy's founders. This episode is meant to be consumed with headphones on so we encourage that you plug in and enjoy all in the hopes of understand Metigy, SMEs, marketing and the potential for your own bu…

1
User Generated Content: What is it and how can you use it? 6:19

2y ago6:19

6:19

Before you buy a new fancy smart watch, do you just read the packaging or product description and buy the product? No, you dig around. You Google them, check social media and even ask friends that might know about the product or service. What you’re looking for is real world reviews from real people. This is user generated content or UGC for short.…

1
The secret sauce for engaging videos 6:33

2y ago6:33

6:33

You have a shorter attention span than a goldfish. Yes, you heard that correctly! The average human attention span is now 8 seconds. A goldfish has an attention span of 9 seconds. With our decreasing attention spans, it’s becoming harder and harder to capture our audience’s attention online. So what’s the best way to capture attention and engagemen…

1
Why isn't your video content working? Here's how to polish it up 5:32

2y ago5:32

5:32

Are you publishing a bunch of video content but it’s not working? Is your video engagement low and your audience doesn’t seem to care? If so, we’ve got the answer for you. Find out how to polish up your video content and more on this episode of This Week In Marketing. What you’ll learn in this episode: Why it’s not connecting How to put stuff out t…

1
Creating Content 101: How to improve declining social media engagement 7:00

2y ago7:00

7:00

Organic reach is declining on most social platforms like Instagram, Facebook, Twitter and Linkedin, which is the norm these days. That also means your engagement is suffering too. Unfortunately, engagement is extremely important for converting your followers to customers or clients. Find out how you can improve your declining engagement and more on…

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How AI content insights can improve your marketing performance with Johnson Lin 17:15

2y ago17:15

17:15

Artificial intelligence, while scary, isn't as much about a Terminator future but more about a future that we are already living. The maps app or chess game you use on your smartphone is specific AI. But artificial intelligence and machine learning are nothing but data, and zeroes and ones without us. Artificial intelligence cannot exist and functi…

1
What the smartest marketing scientist Mike Sagar thinks about customer success, data and more (Rerun) 21:37

2y ago21:37

21:37

When Brendan met Mike at the time in a startup advisory board, he soon learnt that Mike cofounded the successful vet startup, Pawsum, and led as vice president of global customer success at Siteminder, one of Australia’s fastest growing startups. The lessons learnt from Mike’s extensive experience through the startup life, starting from the US and …

1
Where to start with B2B marketing online? 7:58

2y ago7:58

7:58

This is part five of five in a mini series takeover by The B2B Playbook In this episode you’ll learn Where to actually start The importance of trust Using the previous 3 BEs (Be ready, Be helpful, be seen) to help the next 2 BEs (Be better and be the best) The 5 BEs summed up And moreBởi brendan hill, clare riley, daren lake, joyce cabanilla, kevin chen, George Coudounaris, carley paulsen

1
Be Seen: How to build feedback cycles into your B2B product & marketing 8:02

2y ago8:02

8:02

This is part four of five in a mini series takeover by The B2B Playbook. In this episode you'll learn: What to do with all the feedback from being helpful How to use this feedback to improve your business, products, services and general marketing comms. And more Enough from me, let’s get into the convo with Kev & George.…

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Be Helpful: Address your customers' pain points with The B2B Playbook 6:00

2y ago6:00

6:00

This is part three of 5 in a mini series takeover by The B2B Podcast. In this episode you’ll learn: How to understand your dream customers on a deep level. How to be authentically helpful to your dream customers and clients And How to create content from the perspective of helping first Enough from me, let’s get into the convo with Kev & George…

1
Be Ready: Excel your B2B marketing by deeply understanding your customer 5:34

2y ago5:34

5:34

This is part two of five in a mini series takeover by The B2B Playbook. In this episode you’ll learn: Why B2B online marketing is all about content. But your content journey starts with your customer, not your business. Step 1 in the B2B framework “Be Ready”. What questions to ask yourself right now so you can find the right customer or client Enou…

1
The B2B Playbook Marketing 101: Why it’s all about content 4:27

2y ago4:27

4:27

This is part one of 5 in a mini series takeover by The B2B Playbook. In this episode you’ll learn: The foundation of Kev and George’s strategy - the five B's. B2B online marketing one oh one. And why all of this comes back to what content you are putting out. Enough from me, let’s get into the convo with Kev & George…

1
Small Business Legal Advice: Tips for getting started with Myra Beal 20:19

2y ago20:19

20:19

Everybody wants business growth, but is your business growth protected? With content ideas flowing, networking opportunities being prioritized, and long-term strategies being made, it would be evident that there’s a lot of work to be done. However, integrating legal into the core of the business is an important thing as well. Because when it comes …

1
How to combat the challenges of the restaurant and cafe industry (Rerun) 31:08

2y ago31:08

31:08

HungryHungry has surpassed 20 years of working with professionals in the hospitality industry and they know incredibly well what the practice is behind keeping operations resilient and growing. Let's tune in to this classic episode where Brendan explores early-stage marketing practices with cofounder, Mark Calabro. Mark's mission is to get restaura…

1
AI in Marketing: How to become a better marketer with Metigy 24:00

2y ago24:00

24:00

David Fairfull’s experience and establishment in the social media marketing industry grew alongside the boost of the creative and social media marketing industry since 2011. So much has changed since then. Artificial Intelligence remains the largest difference between digital marketing that existed then, and the digital marketing that exists now. W…

1
How to easily create Google Ads campaigns for small business with Metigy Ads 10:44

2y ago10:44

10:44

In this episode, Daren Lake explores the perks of Metigy Ads with Google’s partner success manager, Sunny Lo and Metigy’s growth marketing lead, Kevin Chen. What you will learn in this episode: Digital marketing, advertising’s complex problem and how we look to solve it Four benefits gained from using Google Ads The benefits of using Google Ads wit…

1
How to gain 14 million organic views in less than a year with Sally Illingworth (Rerun) 36:33

2y ago36:33

36:33

Gaining 14 million Linkedin views is unreal. But to do that organically & in less than 12 months? Uncanny! Sally Illingworth, Linkedin queen, will show you how to do this in our classic episode of Forward Thinking. In this episode from 2019, we touch on how to create the perfect LinkedIn profile, how to get leads that convert on LinkedIn and how pu…

1
PR 101 for your small business with Sophia Aiano, Sling & Stone 14:51

2y ago14:51

14:51

In this episode we sit down with the senior account manager of Sling & Stone, Sophia Aiano, to discuss the fundamentals of public relations and how you can catapult your business into the public eye. What you will learn in this episode: The problem of small businesses not having any visibility What PR is exactly in the context of helping an SME. Ac…

1
How to get a 1,086% content engagement increase with Metigy’s Creative Services 14:51

2y ago14:51

14:51

Watch and learn: Watch the video podcast to see Metigy's client, Daren Lake walk through Creative Services' visual assets and how they increased his engagement rates by ten fold. Introduction: DLake Creates is an endurance sport brand that is headed up by Daren Lake. He focuses his efforts on serious and committed endurance athletes that want to pe…

1
How Anna Cheng Grew Spaceship to $100m in 4 months (Rerun) 44:46

2y ago44:46

44:46

Metigy's bringing back one of Forward Thinking's classic episodes from 2019: Growth Marketing – How Anna Cheng Grew Spaceship to $100m in 4 months. In this episode with Brendan Hill, they cover a wide range of marketing topics including activation, onboarding and her use of pirate metrics. Anna also deconstructs exactly how she built a pre-launch v…

1
Level up your product marketing with customer experience and relationships with Sophie Pank, Deputy 22:17

2y ago22:17

22:17

So you have finalised your product, started scheduling content on your social media platforms, and initiated ads for your business. But what would be the next step? For all businesses, establishing could be the hardest part. And in the process, it is inevitable that there will be pinpoints and lessons for you to learn along the way. This is what le…

1
Fix your email marketing problems with Prav De Silva, The Thoughtful Agency 22:07

2+ y ago22:07

22:07

Prav De Silva, founder and chief growth officer at The Thoughtful Agency said it best - “email marketing is dead for people that aren’t using it correctly.” After ten years of experience working for large brands and icons like Glue Store, Tiger Mist, Sydney’s Bondi Icebergs, and Tim Cahill and Cahill+, Prav takes a different approach to convert his…

1
Stop super hero syndrome and start doing this with Mark Schiralli of Own Your Mark 26:30

2+ y ago26:30

26:30

Mark is a business growth mentor using his dual background as a chartered accountant and sales and marketing. He enjoys bringing his two decades of experience honed in Sydney, London, and New York to small to medium enterprises across a wide range of industries. Mark's biggest ambition is having formed his consultancy, Own Your Mark, to allow busin…

1
Why your small business branding is everything with Hayden Bleasel, Corellium 31:48

2+ y ago31:48

31:48

When it comes to design and branding your business or making the perfect logo, where do you start? Brendan Hill had a one-on-one with Hayden Bleasel at the time he was the director and lead product designer at Jellypepper. Since then, he has advanced on to becoming the chief design officer of Corellium, where he leads the product and design teams. …

1
Unleash the power of PR for your small business with Candice Meisels 14:50

2+ y ago14:50

14:50

After working in Marketing and PR for the video game and entertainment industries in the UK and Europe, Meisels founded CANDICE PR. After eight years, this agency continues to assist with PR and digital strategies for B2C and B2B clients across Australia and New Zealand With her deep experience with PR and for journalism, Candice has a plethora of …

1
The reason to start a business is world domination, with Brian Lim - Dandelions 54:38

2+ y ago54:38

54:38

Brain Lim is a telecommunications entrepreneur who persevered through naysayers and pessimists about his idea that crosses between the space industry and telecommunications. He’s networked and supported over 1,000 startups across six continents and has raised more than USD $5million dollars for the companies he has founded. As the founder and CEO o…

1
Standing out and keeping resilient in the PR industry with Shane Allison, Public Address 43:33

2+ y ago43:33

43:33

Shane Allison is the CEO and founder of Public Address, a media relationships management platform that helps PR professionals develop stronger relationships with journalists and secure more coverage. Being a part of the industry for almost a decade, he has seen the pros and cons for his clients and the media. He’s also celebrated a few wins includi…

1
Mastering leadership and culture transformation with Hiam Sakakini, The Culture Equation 31:09

2+ y ago31:09

31:09

Wondering what great companies do differently than the rest? Tune into this episode for some golden advice. While working across 13 countries as a senior leader at Google, Hiam Sakakini mentored thousands of google managers and watched the company grow from 21 billion to 110 billion in revenue. Now transforming companies’ cultures as the CEO and fo…

1
Get the most return on investment from Facebook Ads with Manu Verma, Nuver Digital 27:53

2+ y ago27:53

27:53

After being a digital marketing and ecommerce specialist over the last decade, Manu founded Nuver Digital in 2016 to help small local businesses and online e-commerce shops get customers immediately. Nuver Digital’s unique position in the market is that they focus more on direct marketing to your target customer instead of general branding. What yo…

1
How to get the most out of your money on Google Ads 6:57

2+ y ago6:57

6:57

So you've established your business and you want to generate more traction on your website and online. Google Ads is a great tool to initiate that! Here's Kevin Chen, our marketing lead, with three main steps on how you can optimise the performance of your Google Ads. What you will learn in this episode: How to think like your customer Understand h…

1
How to use highly engaged Facebook groups to grow your business with Valeria Ignatieva from WORK180 33:49

2+ y ago33:49

33:49

In this episode we have WORK180’s Co-CEO and founder, Valeria Ignatieva. Valeria's passion and expertise is in gender diversity, recruitment and employee engagement. And as Mark Puncher from Employer Branding Australia says “She's a thought-leader without the hype and a strategist with rolled-up sleeves. If you're working on diversity, talk to her”…

1
How to get a 38x email marketing return with Kalyn New from Campaign Monitor 30:00

2+ y ago30:00

30:00

For every $1 invested in email marketing, your business can gain an average of $38 back. Initiate and build your email marketing’s ROI as Kalyn New, senior director of product and customer marketing at Campaign Monitor, delves into the fundamentals and steps to get started. Campaign Monitor's platform makes connecting with your audience through ema…

1
How to build a cost-effective growth marketing strategy with Daniel Lohrmann from ikaros 34:32

2+ y ago34:32

34:32

After starting out as an investment banker in London, Daniel quickly figured that he didn’t want to be just another cog in the machine. Always having had an analytical streak, the convergence of marketing, analytics, product and many more disciplines into “growth” turned out to make growth marketing the perfect fit for him. Having worked as Head of…

1
How to schedule social posts with Metigy's Instagram Content Publishing feature 10:14

2+ y ago10:14

10:14

In this episode we have our senior brand and content lead, Clare Riley, walk you through the ins and outs of Metigy’s Instagram Content Publishing feature. What you will learn in this episode: IG Content Publishing types and Metigy integration Scheduling posts & file types Post Approvals and who can use these features Costs & The Metigy Mobile App…

1
Finding your businesses’ purpose and turbo-boosting e-commerce with Andy Homan, Process Creative 34:16

2+ y ago34:16

34:16

With the commoditisation of online businesses, Amazon Australia topping 1 billion in sales during 2020 and online sales booming during the lockdown, brand differentiation has never been more relevant. In this episode, founder and creative director of Process Creative, Andy Homan, takes a look into the shifting marketing strategies of e-businesses i…

1
Leveraging powerful storytelling by using podcasts and how to get started with Daren Lake from Pod Paste 47:00

2+ y ago47:00

47:00

What's the best way to initiate story-telling for your brand? Podcasts can be a strong and engaging medium for your business to communicate and entertain your target markets. Listen in as Daren Lake delves into his experience as founder of Pod Paste and provides insight on the podcast industry. What you will learn in this episode: How Daren first g…

1
How to use your age as an advantage for your business with Vanessa and Ho Jun from Yellowbox 26:37

2+ y ago26:37

26:37

Imagine coming straight out of University and having an idea for an app. Imagine all of the anxiety and struggles you would face and problems you would need to overcome with lack of experience. But also imagine the unique sense of confidence because the younger you are, the less you have to lose. Find out how a successful smart locker app company u…

1
Create a successful work culture with Ross Reekie from Rise Consulting 21:57

2+ y ago21:57

21:57

How can your SME build a successful work culture? Tune in and listen to Ross Reekie as he highlights how happiness and work can co-exist for the best outcome in your work environment. What you will learn from this episode: Actionable tips of ways that people can make work meaningful How to improve engagement when it feels like you’re working at a j…

1
How to get obsessive with performance marketing with Karim Mouahbi from Mad Paws 32:35

2+ y ago32:35

32:35

Karim is the head of marketing for Mad Paws Australia, the pet service startup who bagged $12 million dollars in their IPO earlier this year. With the help of everyone’s common denominator, love for dogs, this pup business thrives on user generated content and is one of the largest content producers in the pet industry in the world. In this episode…

1
How to build a business to have corporate social responsibility with Catalyser's Aivee Robinson 36:41

2+ y ago36:41

36:41

Aivee Robinson, co-founder and director of Catalyser worked a decade for the UN and now applies her CSR values to major corporations like KPMG, Deloitte and ASIC. Tune in on her journey as she explains how she grew from struggling to download youtube videos off her phone at the start of Catalyser’s business life to leveraging technology so major co…

1
Why coffee can be the best investment for your SME with Monica Wulff from Wework Labs 38:06

2+ y ago38:06

38:06

Monica Wulff, head of WeWork labs, discusses why coffee can be the best investment for businesses. Tune in as she talks on receiving negative feedback, identifying problems and utilising social media while dropping golden nuggets of podcasts for you to queue! What you will learn in this episode: How data collection is a story of your business How s…

1
Mark Mathews on how far can discomfort take you 39:32

2+ y ago39:32

39:32

In this episode Brendan Hill talks with a special guest that has something a bit different to offer our SME marketers and businesses. Our guest is pro surfing legend, Mark Mathews. Mark has made a living achieving the unfathomable: crossing the intersection of danger and excitement. He knows all too well the crippling grasp of fear. While in Tasman…

1
How Metigy and Elon Musk are disrupting the future of their industries 29:59

2+ y ago29:59

29:59

Our audio content manager, Daren Lake decided to create audio candy for your ears. This episode is meant to be consumed with headphones on and will take you on a journey spanning from 200,000 years ago to the present. All in the hopes of having you better understand Metigy, SMEs, marketing and the potential for your own business’ future. In this ep…

1
How to market and promote your podcast for free 8:00

3y ago8:00

8:00

Welcome to THIS WEEK IN MARKETING, another podcast by Metigy. This series will aim to bring to light concepts and answer specific marketing and business questions in a short and sharp format. All in the hopes of helping you market your small to medium enterprise better. On this episode we'll be addressing this query: Dear Metigy, I’ve created my po…

1
Why Artificial Intelligence is the foundation of creative growth in marketing | David Fairfull 57:06

3y ago57:06

57:06

This is a cross release episode with our awesome friends Neuralle and the Uncommon Podcast down in Melbourne, Australia. Metigy, CEO, and co-founder David Fairfull was interviewed by host, Jordan Michaelides. Since Metigy is a marketing platform and tool for SMEs. We really get under the hood of all things business, tech and marketing. Artificial I…

1
Fred Schebesta, Finder.com | Why your first business goal should be to make $1 profit 36:25

3y ago36:25

36:25

Finder.com's CEO, Fred Schebesta on why your first business goal should be to make $1 of profit, how to show your employees that you care about them, and focusing on your strengths. And this week, my very special guest is Australia’s first ever digital marketer, Fred Schebesta. Over the last 15 years, Fred has built Finder.com a fintech that helps …

1
Ep 7: Andy Poplar founder of [Vinegar & Brown Paper] on having a business plan of 'do what makes you happy' 42:15

3y ago42:15

42:15

It was a privilege speaking to Andy Poplar, founder of Vinegar and Brown Paper for the final episode in this series of In Conversation with SMEs. I started this podcast with a single aim – to provide inspiration, motivation and energy to those looking to start, scale or pivot their business by telling stories of others who have been brave, followed…

1
Ep 6: Jack Foster of Crosby Coffee, on starting a business in his early twenties and the importance of having a business mentor 32:52

3y ago32:52

32:52

As a coffee lover and Crosby-born girl I was super excited to interview Jack Foster, founder of Crosby Coffee, an independent coffee roastery based in Crosby, Liverpool which is dedicated to sourcing, roasting and serving unique coffees from all around the world. I first came across Crosby Coffee about five years ago on one of my frequent trips hom…

1
Ep 5: Andrew Pimbley of Claremont Farm, on the importance of trying new ideas and not being afraid of failure. 44:30

3y ago44:30

44:30

For this episode I was in my element talking to Andrew Pimbley of Claremont Farm about life’s most simple but important joys – food, music, community and being outdoors in nature. Andrew and his brother are the fourth generation of Pimbley’s to farm the land at Claremont Farm on the Wirral, which they have been doing since 1904. As tenant farmers t…

1
Ep. 4: Vicky Gawith Founder of MerseyMade on starting a business months before Covid 30:34

3+ y ago30:34

30:34

This episode I have the pleasure of chatting to Vicky Gawith, entrepreneur, supporter of creatives, and founder of Merseymade, a home to the talent, products and produce of some of Merseyside’s most original creatives and artisans. And I love Vicky’s absolute honesty about her experience of opening a business, opening just months before Covid – fro…

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