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Welcome to Smarter Business with AI: your weekly podcast showcasing practical AI applications designed for small and medium-sized enterprises (SMEs). Each week, we’ll explore how AI is revolutionizing businesses like yours—improving customer service, streamlining operations, and driving growth. Brought to you by the team at New Era AI, we simplify AI into actionable strategies that you can implement in your business. Tune in for real-world examples, expert interviews, and valuable insights o ...
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Welcome to ‘Digital Supply Chain Talk for SMEs’, your weekly dose of insightful discussions and fun facts about the ever-evolving world of digital supply chains. This podcast is designed for SMEs in Manufacturing, Distribution, Wholesale, eCommerce/Retail, tech implementors, and anyone interested in the SAAS ecosystem of inventory/stock management. Each week, we dive deep into the intricate world of inventory management, ERP systems, fulfilment processes, and the broader digital transformati ...
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The WordPress for SMEs and High-Scale Platforms is designed to help business owners, marketing directors, and other decision makers who want to scale an existing WordPress solution, integrate WordPress within their technical suite or migrate a proprietary framework to WordPress. Mario Peshev is a WordPress Core contributor and the CEO of DevriX - a distributed WordPress agency. DevriX works with SMEs and large enterprises in the automotive, health, banking industries, building unique feature ...
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Lindsey Moore has spent the last 15 years growing, advising and empowering small businesses. These conversations aim to provide inspiration, motivation and energy to those looking to start, scale or pivot their business, by hearing the stories of others who have been brave, followed their heart, kept their nerve and grown something quite remarkable.Lindsey speaks with her favourite small businesses and acclaimed entrepreneurs and asks them about their highs, their lows, their wish-I'd known' ...
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This episode explores how AI technologies are revolutionizing diagnostics and supporting healthcare professionals in decision-making. Learn how predictive analytics, AI-driven imaging, and intelligent virtual assistants are empowering healthcare providers to enhance patient care, reduce costs, and improve overall health outcomes. For more insights,…
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This episode dives into how AI technologies are optimising project management, streamlining workflows, and improving safety on construction sites. Understand how predictive analytics, autonomous equipment, and AI-driven design are empowering companies to complete projects faster, reduce costs, and enhance building quality. For more insights, visit …
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Discover how artificial intelligence is transforming the restaurant industry, from smart kitchen operations to enhanced customer experiences. Learn how AI solutions in inventory management, demand forecasting, and automated service are helping restaurants boost efficiency and profits while delivering better dining experiences. For more insights, vi…
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Explore how AI is revolutionising real estate, from property management to personalised marketing. Discover the economic and societal benefits of AI-driven solutions, such as inbound and outbound AI voice agents, virtual tours, and predictive analytics. Learn how AI is making real estate more efficient, accessible, and sustainable. Visit newerainte…
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For our first episode, we explore how AI is transforming the landscaping industry. From automating design tasks to optimizing project management, AI can help you work smarter, not harder. Perfect for consultants and landscapers ready to embrace AI-driven solutions. Visit neweraintelligence.com for more info about our services.…
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In this episode of Digital Supply Chain Talk, hosts Matt Flanagan and Callum Wagstaff discuss their experiences at the CIN7 Partner Summit and other recent events. They share insights on networking, product updates, and the importance of personal connections in the digital supply chain space. The conversation highlights key developments in CIN7 's …
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In this conversation, Matt Lowry from ApprovalMax discusses the history and features of the approval workflow software. ApprovalMax was founded in 2014 and is integrated with accounting systems like Xero, QuickBooks Online, NetSuite, and CIN7 Core. The software allows for multi-step, multi-tiered approvals and provides visibility and traceability i…
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In this conversation, Matt and Callum discuss various BlueHub projects they have been working on, including a lighting manufacturer, a sports apparel company, a beauty manufacturer, and a gaming device manufacturer. They highlight the importance of staying up to date with system updates and features, as well as the challenges of managing warehouses…
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In this conversation, Matt Flanagan and Stuart Hurst discuss the benefits and challenges of using cloud accounting, specifically focusing on the Xero platform. They highlight the scalability of Xero and its ability to cater to businesses of all sizes, from small start-ups to multinational companies. They also emphasise the affordability of Xero com…
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David Tuck, co-founder and CEO of Mayday, discusses their mission to streamline the month-end closing process for finance teams using Xero. Mayday offers a suite of products including Balancer, Recharger, and Brag, which automate inter-company balances, recharging costs and revenues, and bank reconciliations across multiple entities. Tuck highlight…
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Tom from PeopleVox discusses warehouse management and the challenges brands face when scaling up their fulfillment operations. He explains that the triggers for considering a warehouse management system (WMS) include the need for more efficiency, reducing warehouse labour costs, and improving inventory accuracy. Tom also highlights the importance o…
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Elspeth from A2X discusses the history and benefits of the A2X software, which helps e-commerce businesses streamline their accounting processes. A2X was started by two Amazon sellers who realised the need for a solution to handle complex Amazon accounting data. The software consolidates data from various e-commerce platforms and integrates with ac…
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Our audio content manager, Daren Lake, sublimely curates an audio-candy episode with a teleportation back in history and a few one-on-ones with Metigy's founders. This episode is meant to be consumed with headphones on so we encourage that you plug in and enjoy all in the hopes of understand Metigy, SMEs, marketing and the potential for your own bu…
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Before you buy a new fancy smart watch, do you just read the packaging or product description and buy the product? No, you dig around. You Google them, check social media and even ask friends that might know about the product or service. What you’re looking for is real world reviews from real people. This is user generated content or UGC for short.…
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You have a shorter attention span than a goldfish. Yes, you heard that correctly! The average human attention span is now 8 seconds. A goldfish has an attention span of 9 seconds. With our decreasing attention spans, it’s becoming harder and harder to capture our audience’s attention online. So what’s the best way to capture attention and engagemen…
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Are you publishing a bunch of video content but it’s not working? Is your video engagement low and your audience doesn’t seem to care? If so, we’ve got the answer for you. Find out how to polish up your video content and more on this episode of This Week In Marketing. What you’ll learn in this episode: Why it’s not connecting How to put stuff out t…
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Organic reach is declining on most social platforms like Instagram, Facebook, Twitter and Linkedin, which is the norm these days. That also means your engagement is suffering too. Unfortunately, engagement is extremely important for converting your followers to customers or clients. Find out how you can improve your declining engagement and more on…
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Artificial intelligence, while scary, isn't as much about a Terminator future but more about a future that we are already living. The maps app or chess game you use on your smartphone is specific AI. But artificial intelligence and machine learning are nothing but data, and zeroes and ones without us. Artificial intelligence cannot exist and functi…
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When Brendan met Mike at the time in a startup advisory board, he soon learnt that Mike cofounded the successful vet startup, Pawsum, and led as vice president of global customer success at Siteminder, one of Australia’s fastest growing startups. The lessons learnt from Mike’s extensive experience through the startup life, starting from the US and …
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This is part five of five in a mini series takeover by The B2B Playbook In this episode you’ll learn Where to actually start The importance of trust Using the previous 3 BEs (Be ready, Be helpful, be seen) to help the next 2 BEs (Be better and be the best) The 5 BEs summed up And moreBởi brendan hill, clare riley, daren lake, joyce cabanilla, kevin chen, George Coudounaris, carley paulsen
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This is part four of five in a mini series takeover by The B2B Playbook. In this episode you'll learn: What to do with all the feedback from being helpful How to use this feedback to improve your business, products, services and general marketing comms. And more Enough from me, let’s get into the convo with Kev & George.…
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This is part three of 5 in a mini series takeover by The B2B Podcast. In this episode you’ll learn: How to understand your dream customers on a deep level. How to be authentically helpful to your dream customers and clients And How to create content from the perspective of helping first Enough from me, let’s get into the convo with Kev & George…
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This is part two of five in a mini series takeover by The B2B Playbook. In this episode you’ll learn: Why B2B online marketing is all about content. But your content journey starts with your customer, not your business. Step 1 in the B2B framework “Be Ready”. What questions to ask yourself right now so you can find the right customer or client Enou…
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This is part one of 5 in a mini series takeover by The B2B Playbook. In this episode you’ll learn: The foundation of Kev and George’s strategy - the five B's. B2B online marketing one oh one. And why all of this comes back to what content you are putting out. Enough from me, let’s get into the convo with Kev & George…
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Everybody wants business growth, but is your business growth protected? With content ideas flowing, networking opportunities being prioritized, and long-term strategies being made, it would be evident that there’s a lot of work to be done. However, integrating legal into the core of the business is an important thing as well. Because when it comes …
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HungryHungry has surpassed 20 years of working with professionals in the hospitality industry and they know incredibly well what the practice is behind keeping operations resilient and growing. Let's tune in to this classic episode where Brendan explores early-stage marketing practices with cofounder, Mark Calabro. Mark's mission is to get restaura…
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David Fairfull’s experience and establishment in the social media marketing industry grew alongside the boost of the creative and social media marketing industry since 2011. So much has changed since then. Artificial Intelligence remains the largest difference between digital marketing that existed then, and the digital marketing that exists now. W…
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In this episode, Daren Lake explores the perks of Metigy Ads with Google’s partner success manager, Sunny Lo and Metigy’s growth marketing lead, Kevin Chen. What you will learn in this episode: Digital marketing, advertising’s complex problem and how we look to solve it Four benefits gained from using Google Ads The benefits of using Google Ads wit…
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Gaining 14 million Linkedin views is unreal. But to do that organically & in less than 12 months? Uncanny! Sally Illingworth, Linkedin queen, will show you how to do this in our classic episode of Forward Thinking. In this episode from 2019, we touch on how to create the perfect LinkedIn profile, how to get leads that convert on LinkedIn and how pu…
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In this episode we sit down with the senior account manager of Sling & Stone, Sophia Aiano, to discuss the fundamentals of public relations and how you can catapult your business into the public eye. What you will learn in this episode: The problem of small businesses not having any visibility What PR is exactly in the context of helping an SME. Ac…
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Watch and learn: Watch the video podcast to see Metigy's client, Daren Lake walk through Creative Services' visual assets and how they increased his engagement rates by ten fold. Introduction: DLake Creates is an endurance sport brand that is headed up by Daren Lake. He focuses his efforts on serious and committed endurance athletes that want to pe…
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Metigy's bringing back one of Forward Thinking's classic episodes from 2019: Growth Marketing – How Anna Cheng Grew Spaceship to $100m in 4 months. In this episode with Brendan Hill, they cover a wide range of marketing topics including activation, onboarding and her use of pirate metrics. Anna also deconstructs exactly how she built a pre-launch v…
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So you have finalised your product, started scheduling content on your social media platforms, and initiated ads for your business. But what would be the next step? For all businesses, establishing could be the hardest part. And in the process, it is inevitable that there will be pinpoints and lessons for you to learn along the way. This is what le…
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Prav De Silva, founder and chief growth officer at The Thoughtful Agency said it best - “email marketing is dead for people that aren’t using it correctly.” After ten years of experience working for large brands and icons like Glue Store, Tiger Mist, Sydney’s Bondi Icebergs, and Tim Cahill and Cahill+, Prav takes a different approach to convert his…
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Mark is a business growth mentor using his dual background as a chartered accountant and sales and marketing. He enjoys bringing his two decades of experience honed in Sydney, London, and New York to small to medium enterprises across a wide range of industries. Mark's biggest ambition is having formed his consultancy, Own Your Mark, to allow busin…
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When it comes to design and branding your business or making the perfect logo, where do you start? Brendan Hill had a one-on-one with Hayden Bleasel at the time he was the director and lead product designer at Jellypepper. Since then, he has advanced on to becoming the chief design officer of Corellium, where he leads the product and design teams. …
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After working in Marketing and PR for the video game and entertainment industries in the UK and Europe, Meisels founded CANDICE PR. After eight years, this agency continues to assist with PR and digital strategies for B2C and B2B clients across Australia and New Zealand With her deep experience with PR and for journalism, Candice has a plethora of …
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Brain Lim is a telecommunications entrepreneur who persevered through naysayers and pessimists about his idea that crosses between the space industry and telecommunications. He’s networked and supported over 1,000 startups across six continents and has raised more than USD $5million dollars for the companies he has founded. As the founder and CEO o…
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Shane Allison is the CEO and founder of Public Address, a media relationships management platform that helps PR professionals develop stronger relationships with journalists and secure more coverage. Being a part of the industry for almost a decade, he has seen the pros and cons for his clients and the media. He’s also celebrated a few wins includi…
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Wondering what great companies do differently than the rest? Tune into this episode for some golden advice. While working across 13 countries as a senior leader at Google, Hiam Sakakini mentored thousands of google managers and watched the company grow from 21 billion to 110 billion in revenue. Now transforming companies’ cultures as the CEO and fo…
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After being a digital marketing and ecommerce specialist over the last decade, Manu founded Nuver Digital in 2016 to help small local businesses and online e-commerce shops get customers immediately. Nuver Digital’s unique position in the market is that they focus more on direct marketing to your target customer instead of general branding. What yo…
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So you've established your business and you want to generate more traction on your website and online. Google Ads is a great tool to initiate that! Here's Kevin Chen, our marketing lead, with three main steps on how you can optimise the performance of your Google Ads. What you will learn in this episode: How to think like your customer Understand h…
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In this episode we have WORK180’s Co-CEO and founder, Valeria Ignatieva. Valeria's passion and expertise is in gender diversity, recruitment and employee engagement. And as Mark Puncher from Employer Branding Australia says “She's a thought-leader without the hype and a strategist with rolled-up sleeves. If you're working on diversity, talk to her”…
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For every $1 invested in email marketing, your business can gain an average of $38 back. Initiate and build your email marketing’s ROI as Kalyn New, senior director of product and customer marketing at Campaign Monitor, delves into the fundamentals and steps to get started. Campaign Monitor's platform makes connecting with your audience through ema…
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After starting out as an investment banker in London, Daniel quickly figured that he didn’t want to be just another cog in the machine. Always having had an analytical streak, the convergence of marketing, analytics, product and many more disciplines into “growth” turned out to make growth marketing the perfect fit for him. Having worked as Head of…
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In this episode we have our senior brand and content lead, Clare Riley, walk you through the ins and outs of Metigy’s Instagram Content Publishing feature. What you will learn in this episode: IG Content Publishing types and Metigy integration Scheduling posts & file types Post Approvals and who can use these features Costs & The Metigy Mobile App…
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