Why your small business branding is everything with Hayden Bleasel, Corellium

Metigy Podcast - Marketing for SMEs

When it comes to design and branding your business or making the perfect logo, where do you start? Brendan Hill had a one-on-one with Hayden Bleasel at the time he was the director and lead product designer at Jellypepper. Since then, he has advanced on to becoming the chief design officer of Corellium, where he leads the product and design teams.

What you will learn in this episode:

• How Hayden started his agency in the branding space
• How to work with big brands in the branding field
• The blueprint of helping a client with product design
• The best way to get your first iteration of logo and branding
• The meaning of a “minimum beautiful product”
• The deep meaning behind a logo
• The process behind rebranding a business
• How to implement creative problem solving

Resources mentioned:

• Corellium
• Jellypepper
• Spaceship
• Blackbird
• Airtree
• Grok
• Brighte
• 99 designs
• Fiverr
• Baraja
• Ueno
• MetaLab
• Otter
• Clear Motion
• Xero
• Tobias van Schneider

Design tools:

• Dovetail
• Illustrator
• Framer
• Sketch
• Figma
• Adobe XD
• Notion

What business would you build on Mars?

I’m tempted to say Instagram just because I think it would be really funny to see a thousand filtered pictures of red dirt everyday - everyone just commenting on each other’s red dirt.

I would probably do an interplanetary telco. That would be really fun. The first thing you’d want to do when you land on Mars is to check in back home, see how everything is going and the branding of that would be so easy. Tug at the heartstrings.

Reach Hayden Bleasel here:

• on Linkedin
• on Twitter
• on his website