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Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development company, we feature special edition episodes from our eCommerce Tech Series, eCommerce Marketing Series and Magento and BigCommerce Optimization Series. You will also hear from our featured guests, technology partners, and industry leaders in the eCommerce and technology space. From eCommerce development to UX d ...
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Shaping eCommerce with IronPlane
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Shaping eCommerce with François Chaix, Head of Partner Evangelism at Akeneo
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On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing François Chaix, Head of Partner Evangelism at Akeneo. On the podcast, they talk about: - How Akeneo's technology works and how the company started - The rise of omnichannel buying journeys in eCommerce - Why retailers should explore PIMs like Akeneo - How A…
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Shaping eCommerce with IronPlane
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Future of eCommerce series with Bob Giovannini
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Bob founded IronPlane in 2012 to provide Magento, Adobe Commerce, and BigCommerce services to B2C and B2B clients. He's also founded multiple eCommerce companies himself. In his interview with Tim, Bob focuses on how: - eCommerce will become “unified commerce” or just "Commerce" - BigCommerce seems to be in the middle between a true SaaS and someth…
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Shaping eCommerce with IronPlane
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Future of eCommerce series: Aaron Sheehan
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Aaron is the Director of Competitive Strategy at BigCommerce and has been in the eCommerce space for the past 8 years on the agency side of the business. He's worked with many clients in various industries and verticals and has a genuine interest in all things eCommerce-related. In his interview with Tim, he gives his take on: - Adobe - they see th…
Curtis is the Head of Strategy at Shero, an eCommerce growth agency focusing on Magento, Adobe Commerce, Shopify, and BigCommerce. In his interview with Tim, Curtis explains that: - In 5 years, there won't be much change; if anything, there will be contraction - In 10 years, companies will focus on tactile feel, reproducing the in-store experience …
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Shaping eCommerce with IronPlane
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Future of eCommerce series: Damien Retzinger
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Damien is the owner of a small Magento and Adobe Commerce agency, Graycore. He's been a software engineer for the last 15 years and is the maintainer of Mage-OS, Faker-js (a Javascript library), and a PWA framework called Daffodil. In his interview with Tim, Damien shares his thoughts on the future: - We’re going to see consolidation - just like we…
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Shaping eCommerce with IronPlane
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Shaping eCommerce with Gaia Vernaglione, Director of Business Development (US, CAN, LATAM) at Zakeke
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On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Gaia Vernaglione, Director of Business Development (US, CAN, LATAM) at Zakeke. On the podcast, they talk about: - How Zakeke technology works and how the company started - Several unique Zakeke use cases - How VR/AR/3D are no longer a nice to have - How ind…
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Shaping eCommerce with IronPlane
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Future of eCommerce series: Isaiah Bollinger
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Isaiah is the CEO of Trellis, an eCommerce digital agency that partners with Magento, BigCommerce, and Shopify. Isaiah started Trellis in 2012 and has served dozens of clients ever since. In his interview with Tim, he predicts that: - Only more mature companies will move to headless in the short-term - lots of older systems like ERPs aren't ready f…
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Shaping eCommerce with IronPlane
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Future of eCommerce series: Kuba Zwolinski
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Kuba is the CEO of Snowdog, a unified commerce agency that's had a long-standing partnership with IronPlane. Kuba started his career as a developer and has worked extensively with Magento -- he even served on the board of the @magento association. In his interview with Tim, he talks about how: - Eventually, the “e” will be removed from eCommerce - …
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Shaping eCommerce with IronPlane
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Future of eCommerce Series: An Introduction by Tim Bucciarelli, Director of Engagement at IronPlane
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As the new year approaches, you may find yourself asking questions like: ❓Where is eCommerce technology going? ❓Will Magento be obsolete? ❓How will Shopify, Adobe Commerce, BigCommerce, Commerce Tools, and Salesforce Commerce Cloud evolve? ❓What is the impact of marketplaces on eCommerce? ❓What does headless actually mean, and how is it distinct fr…
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Shaping eCommerce with IronPlane
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Shaping eCommerce with Marc Uible, VP of Marketing at Threekit
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On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Marc Uible, VP of Marketing at Threekit. On the podcast, they talk about: - How Threekit technology works - Several unique Threekit use cases - His vision for the future of eCommerce (with VR/AR/3D as a foundation) - How industry leaders are using Threekit …
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Shaping eCommerce with IronPlane
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Shaping eCommerce with Guy Marion, GM Chargebee Retention
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On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Guy Marion, GM of Chargebee Retention. On the podcast, they talk about: - How Guy started Brightback, which got acquired by Chargebee - The Chargebee ICP - How Chargebee’s API-first approach is a differentiator - The retention benefits of a flexible subscri…
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Shaping eCommerce with IronPlane
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Shaping eCommerce with Eddie Hsieh, Head of Alliances at Ordergroove
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On the latest episode of Shaping eCommerce, Tim had the pleasure of interviewing Eddie Hsieh, Head of Alliances at Ordergroove. On the podcast, they talk about: What Ordergroove is and how it works Who is Ordergroove’s ideal client How AI is enabling personalization in subscription platforms How Ordergroove allows merchants to dramatically reduce c…
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Shaping eCommerce with IronPlane
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Shaping eCommerce with Rob Holthause, Former Director of Sales at Subscribe Pro
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On the latest episode of Shaping eCommerce, Tim had the pleasure of interviewing Rob Holthause, Former Sales Director at Subscribe Pro. On the podcast, they talk about: - What SubscribePro is and how it works - What types of companies can benefit from a subscription platform (hint: it’s almost all!) - Why churn is so important to minimize, and how …
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Shaping eCommerce with IronPlane
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Examining Top eCommerce Platforms With Aaron Sheehan, Director of Competitive Strategy, BigCommerce
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Choosing the best eCommerce platform for your business is a challenging process for many merchants. There are hundreds of eCommerce platforms, each with its own pitch for how they can help you achieve your eCommerce dreams. Your decision will have wide-ranging financial impacts, including implementation, customization, maintenance, and optimization…
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Shaping eCommerce with IronPlane
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Shaping eCommerce with Pete Kelich, HubSpot Principal Partner Account Manager
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Pete Kelich is currently a Principal Partner Account Manager at HubSpot, where he has managed and helped over 500 companies grow through utilizing the HubSpot software for themselves and clients. Check out his full Shaping eCommerce interview to find out: - Who coined the term “inbound marketing” - If B2C companies can benefit from Hubspot - What a…
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Shaping eCommerce with IronPlane
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Shaping eCommerce with Anna Karoń, Sr Front-End Developer and Accessibility Specialist at Snowdog
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On the latest episode of Shaping eCommerce, Tim had the pleasure of interviewing Anna, Senior Front-End Developer and Accessibility Specialist at Snowdog. On the podcast, they talk about: - What web accessibility is and why it matters - What web accessibility regulations eCommerce companies need to be aware of and abide by - 10 different techniques…
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Shaping eCommerce with IronPlane
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eCommerce Marketing Series: Overview of Integrated Digital Marketing - Marketing Strategy
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In Episode 4 of our eCommerce Marketing Series, Project Manager Shawn Cohen gives a general overview of Integrated Digital Marketing. Plus, she outlines the advantages of executing integrated digital marketing campaigns across multiple channels to create more effective and unified campaigns. Shaping eCommerce with IronPlane is a weekly podcast cove…
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Shaping eCommerce with IronPlane
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eCommerce Marketing Series: Omnichannel Edition - Events & Networking
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In Episode 3 of our Omnichannel Marketing Series, Tony Mascarenas, Account Executive, discusses the best ways to utilize networking and events to increase customer engagement and build your online and offline communities. Plus, he shares best practices from his twenty years of marketing experience in industries that rely heavily on trade shows, cha…
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Shaping eCommerce with IronPlane
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eCommerce Marketing Series: Omnichannel Edition - Website Content & Marketing
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In Episode 2 of our eCommerce Marketing Series: Omnichannel Edition, Tony Mascarenas, Account Executive, discusses the omnichannel approach for optimizing website content and digital marketing programs. Plus, he discusses how crafting highly-valuable web content can help drive traffic, conversions, and encourage in-store visits to brick-and-mortar …
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Shaping eCommerce with IronPlane
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eCommerce Marketing Series - Omnichannel Marketing Overview / Digital Marketing
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In Episode 1 of our eCommerce Marketing Series, Tony Mascarenas, Account Executive at IronPlane, gives an overview of the Omnichannel approach and best practices for utilizing the first two marketing channels: website and instore. Plus, he demonstrates various ways to ensure a cohesive marketing strategy across channels. Shaping eCommerce with Iron…
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Shaping eCommerce with IronPlane
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eCommerce Tech Series: UX Implementation - User Experience / eCommerce Development
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In Episode 9 of our eCommerce Tech Series, our team discusses UX Implementation. They detail various elements of the UX Implementation phase and stress the importance of ongoing client engagement and the continued optimization of the user experience. Plus, they examine the concept of A/B testing and when and how to use it when it comes to eCommerce…
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Shaping eCommerce with IronPlane
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eCommerce Tech Series: UX Design - eCommerce Development
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In Episode 8 of our eCommerce Tech Series, our team discusses UX Design. They offer key insights into the UX design phase when generating new concepts and developing customer journey maps to improve the user experience on eCommerce websites. Team: Clara Shen, Head of UX & Design; Danuta Sęczkowska, UX Designer; Jared Shields, Project Manager; and T…
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Shaping eCommerce with IronPlane
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eCommerce Tech Series: UX Research - User Experience
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In Episode 7 of our eCommerce Tech Series, our team discusses user experience research. They deep dive into the extensive UX research process during the early discovery phase and discuss the value of UX audits and code reviews when it comes to eCommerce development. Team: Clara Shen, Head of UX & Design; Danuta Sęczkowska, UX Designer; Jared Shield…
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Shaping eCommerce with IronPlane
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eCommerce Tech Series: Mobile Commerce - Native Apps vs. PWAs
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In Episode 5 of our eCommerce Tech Series, Robert Giovannini, CEO of IronPlane, compares Native Apps vs. PWAs (Progressive Web Apps). Plus, he discusses the advantages of using PWA technologies to create unique experiences for your customers. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologi…
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Shaping eCommerce with IronPlane
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eCommerce Tech Series: UX & CRO - User Experience / eCommerce Development
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In Episode 6 of our eCommerce Tech Series: UX & CRO, our team discusses user experience and conversion rate optimization. Plus, they offer key insights into the critical components of the UX process for eCommerce development. Team: Clara Shen, Head of UX & Design; Danuta Sęczkowska, UX Designer; Jared Shields, Project Manager; and Tim Bucciarelli, …
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Shaping eCommerce with IronPlane
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eCommerce Tech Series: New Tech vs. Established Tech
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In Episode 4 of our eCommerce Tech Series, Robert Giovannini, CEO of IronPlane, discusses new technologies vs. established tech and what to consider when researching eCommerce platforms. Plus, he offers key takeaways when evaluating market presence, market penetration, and establishment history. Shaping eCommerce with IronPlane is a weekly podcast …
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Shaping eCommerce with IronPlane
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eCommerce Tech Series: Comparing SaaS vs. On-Premise vs. PaaS
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In Episode 3 of our eCommerce Tech Series, Robert Giovannini, CEO of IronPlane, compares SaaS vs. On-Premise vs. PaaS. Plus, he outlines the various advantages of each eCommerce solution when it comes to customizations, scalability, and security. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge techno…
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Shaping eCommerce with IronPlane
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eCommerce Tech Series: Buy vs. Build - eCommerce Platforms
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In Episode 2 of our eCommerce Tech Series, Robert Giovannini, CEO of IronPlane, discusses the pros and cons of Buy vs. Build when selecting an eCommerce platform that will help you grow and scale your eCommerce business. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerc…
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Shaping eCommerce with IronPlane
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eCommerce Tech Series: Choosing a Platform for Your eCommerce Website
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In Episode 1 of our eCommerce Tech Series, Robert Giovannini, CEO of IronPlane, gives an overview of various eCommerce platforms and offers key insights to help companies choose the best platform for their business. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce lan…
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Shaping eCommerce with IronPlane
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Intro Episode: Why the Name IronPlane?
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Welcome to Shaping eCommerce with Ironplane. In our intro episode, CEO Robert Giovannini shares his own journey when naming his company and offers key insights on the creative process while staying true to your core set of values. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across th…
