Những podcast Marketing Espresso hay nhất (2024)

1
Let's chat cashflow with Hilary O'Dwyer 14:22

1d ago14:22

14:22

In this episode, we are chatting about one of the most feared topics among business owners... Cashflow. It's a word that makes a lot of business owners cringe, but it is something that absolutely needs to be on your radar, and depending on the type of business you run, will depend on what your unique cashflow needs to look like. I hope you love thi…

1
Why Your Agency Needs a Personality 15:42

2d ago15:42

15:42

I want to focus on helping creative agencies distinguish themselves in this episode. Unlike their adeptness at branding clients, I discuss the common challenge agencies face in branding themselves and offer strategies for attracting ideal clients beyond relying on referrals. I explain in detail why agencies need to understand who they are and why t…

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It's my birthday 28:01

6d ago28:01

28:01

What is actually going on for me? It's a trend going around on social media at the moment, and I kind of love it, so why not tell you what's going on for me. This episode covers: Learning from those older than us and understanding they have more wisdom than we do NOT ghosting in business - always aim to have honest conversations with people, let's …

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When is it time to reposition Siobhan Mulvahil 27:40

8d ago27:40

27:40

I have Siobhan back on this episode to chat all things repositioning! The reality is, at some point in your business your market will shift, when this happens you have two options, to shift with it, or to not be in business anymore. On this episode, we're talking about why it's beneficial to reposition well before that point and to understand when …

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Embracing the Spiky and Spoky Model: The Future of Agencies with Emma Sexton 58:28

9d ago58:28

58:28

Today, Emma Sexton and I dive into why being distinct and nimble is vital for creative agencies. With over 28 years in branding, Emma shares insights on adopting a "spik-y" (specialised) and "spok-y" (adaptable) framework. We explore strategies for standing out in a crowded market, navigating the rise of AI, and addressing the trend of companies ta…

1
My accidental life 30:22

13d ago30:22

30:22

This week was my business birthday, so I thought it's the perfect opportunity to take you on a little journey that is my career. I have tried to throw in some nuggets throughout the stories. But my key takeaways are You don't need to go to uni in order to have a successful career - why get in debt when you can learn so much on the job? Always seek …

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Your website is your greatest tool with Reem Kuba 24:21

15d ago24:21

24:21

In this episode I have Reem back to talk to us all about the power of a good website! Regardless of your industry! Remember your website is your digital shop front so treat it that way Reem Kubba, the Founder and website and SEO whisperer, of The SEO Room is known for her holistic marketing focus. Reem helps your business grow by increasing your on…

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Positioning Your Agency to Stand Out Based on Your Archetype 26:29

16d ago26:29

26:29

In this episode, I explore vital positioning strategies tailored for different agency archetypes, including scrappy, traditional, collaborators, and lone wolves. This episode covers common pitfalls, such as relying too heavily on buzzwords or legacy, and offers guidance on how to showcase your agency's strengths through case studies, testimonials, …

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The fear of falling behind 7:10

20d ago7:10

7:10

When marketing is ever-evolving how do you stay ahead of the curve? Do you need to stay ahead of the curve? In this episode I am giving you my take on how you can grow your brand without falling behind, but also without falling into the trap of doing everything. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @be…

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When is it time to get a publicist with Nikki Price 29:56

22d ago29:56

29:56

In this episode, I welcome back Nicki Price back to the poddy! We are covering a topic I think is on a lot of entrepreneurs' minds - when do I get a publicist? With the rise of the personal brand - we chat about how good PR can help this goal, but also when it's time to engage with a publicist to get this happening for your brand. Nicki Price is a …

1
Mastering automation for your agency archetype 28:23

23d ago28:23

28:23

In this episode, I discuss actionable steps for setting up effective automation systems, identifying common pitfalls for different agency archetypes (scrappy, traditional, collaborative, lone wolf), and emphasize the importance of streamlining lead generation processes while maintaining a personal touch in client interactions. I also cover tips for…

1
People are sick and tired of digital everything 7:07

27d ago7:07

7:07

I'm noticing a trend at the moment, and I wonder if you're noticing it too. Is it just me or does everyone seem to be turning away from digital everything? My theory goes something like this. We spent two solid years only connecting - or mostly connecting through screens. We're now 'back to normal.' or 'the new normalish' and people want to interac…

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Shit Hot Solution Offers with Claudia Neal-Shaw 14:35

29d ago14:35

14:35

What does it take to stand out in crowded markets? Shit Hot Solution Offers! You're probably thinking, what the hell does that even mean! In this episode I have Claudia back and we are going to talk about what it takes to build a shit hot solution offer, and how in doing this you will have a much more effective marketing funnel. Claudia Neal-Shaw i…

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Marketing solutions based on your agency archetype 24:00

1M ago24:00

24:00

In this episode, I discuss how you can align your agency’s marketing efforts with one of the four agency archetypes: scrappy, traditional, collaborator, and lone wolf. I discuss how to customize and automate marketing efforts to generate consistent leads, using tools and insights applicable to each archetype, and key marketing strategies for each t…

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In your quest to sell to your ideal client you've forgotten one VERY key person.... 6:35

1M ago6:35

6:35

All we ever hear about is Ideal Client, it's a buzz word in the marketing world, and sure it's important... but sometimes we have to think beyond our ideal client and think to who is influencing their buying decisions. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec Chappell If you're…

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AdWords Viability with Belinda Irvine 26:30

1M ago26:30

26:30

There's this belief that if we have a product or a service and we want to 'turn on the tap' we can head on over to Google, switch on Google Ads and there will be a raft of enquiries we can grow our business with. Sure for some businesses the ROI makes Google Ads are smart investment, but for others, the market place is too competitive and we have t…

1
Do you know your agency archetype? 15:21

1M ago15:21

15:21

In this episode, I discuss the importance of creative agency owners identifying their unique agency archetype to make client acquisition smoother and more predictable. And I do this by introducing the four main agency archetypes I’ve seen at Kaffeen. Resources mentioned in this episode: > Lead Flow Sprint > https://www.kaffeen.club/lfs < > Win Clie…

1
You aren't your competition 9:51

1M ago9:51

9:51

Yes, you have competition. But they aren't you. And this is why there is absolutely no point wasting hours stressing over where they're at in their businesses compared to where you are at. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm r…

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When is it time to write a book... With Kelly Irving 23:12

1M ago23:12

23:12

So someone has told you that you should write a book... But should you? In this episode Kelly Irving and I chat all things when is it time to write your book and if you SHOULD write a book! Kelly Irving is a best-selling book coach, editor, and creator of The Expert Author Academy – a global coaching platform and community that has launched hundred…

1
Algorithm chasing won't save your business 8:32

2M ago8:32

8:32

Where ever there is a social media channel there is a specialist telling you how to hack the Algorithm so you get the best engagement and can have a six figure business. Today I kinda wanna call bullshit... (sorry) How quick are we to forget that these social media platforms exist for the sole purpose of making money off us, the consumer, the user.…

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Looking after yourself isn't selfish with Maree McPherson 29:39

2M ago29:39

29:39

Do you ever get that guilt... That you SHOULD be doing x, y and z... That's ok you're not alone. Today I have the expert in looking after yourself on to teach us why prioritising ourselves is so key to a successful career or a successful business. And we're not just talking about it, Maree is giving you some practical tips on how you can actually s…

1
Are you making emotional or educated decisions? 11:08

2M ago11:08

11:08

What is making the decisions in your business? Your emotions or are you making decisions from an educated viewpoint. The problem with making emotional decisions is it leads us to do things like following trends, copying our competitors, and not staying solid to our own strategies and business goals. DOWNLOAD MY CONTENT PLANNER - https://becchappell…

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Better than master of one with Nancie McDonnell Ruder 25:19

2M ago25:19

25:19

You've heard the saying "Jack of all trades, master of none." But maybe you haven't heard the WHOLE saying "Jack of all trades, master of none, but oftentimes better than a master of one." - William Shakespeare Today I have the wonderful Nancie McDonnell Ruder back on to chat through why this quote is so important. Nancie McDonnell Ruder is an exec…

1
People don't see everything you're doing 5:21

2M ago5:21

5:21

You're not alone if you are caught up thinking everyone is following your every move... But the reality check is, they're not. They're most likely caught up in their own sh*t and only notice about 5% of what it is that you do (stat for effect not actually real.) So this isn't a reason to get upset and feel like everything you do has no impact or ef…

1
Marketing the conversation no one wants to have with Nikki Shah 20:36

2M ago20:36

20:36

Nikki Shah is the visionary behind MyMuse created to change the way cancer is seen and managed within the workplace. In this episode, Nikki and I dive into how to market when the topic is so triggering and challenging for people to want to hear. I love this chat where we tackle how to tackle those challenging topics, and bring awareness to them. Ni…

1
Good old instant gratification - and why it is problematic for US as marketers, content creators and business owners 8:21

2M ago8:21

8:21

Following on from Last week's episode I wanted to jump on the band wagon again about Instant Gratification, but this time why I see it harming business owners. As business owners we're also get caught up in this need for instant gratification... because we expect instant validation on any marketing that we do... and we have forgotten the key thing …

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Designing Your Digital Experience with Clare Walter 24:15

2M ago24:15

24:15

I am so excited for this episode and bring Clare Walter into the world of podcasting! We are talking all things designing your digital experience and how you have to craft this for your unique client! We chat through using these personas of these clients to understand how better they may use our website, and therefore how we can craft our websites …

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Good old instant gratification - and why it is problematic for our customer journeys 6:50

3M ago6:50

6:50

We live in a world now where we can literally get everything instantly. And therefore we expect everything instantly. And if you're a brand who doesn't deliver on this expectation, or set a new expectation unfortunately you may receive some backlash! It's a problem for consumers and brands really... And in this episode I am going to explain why you…

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Authenticity and marketing with Emily Osmond 17:19

3M ago17:19

17:19

It is 100% a buzzword at the moment - Authenticity. But it's a buzz word for a reason... Marketing used to be all about making everything look desirable and perfect to attract the right clients, and look definitely for some brands and products this is still the case. But there is a huge push to try and bring authenticity into business - especially …

1
The one question I ask myself every morning 8:32

3M ago8:32

8:32

If you're not asking yourself this question every month, week and day then I would suggest you're probably not achieving the goals you want to achieve. Have you gotten caught up in the whole 'manifesting' 'goal setting' bullshit where you put it on a board and think by looking at it every day you will simply reach it? Yeah...... That won't happen. …

1
Is a business book useful as a marketing tactic with Kate Toon 32:22

3M ago32:22

32:22

If you're familiar with Kate Toon you'll be very familiar that last year she launched her best-selling book 'Six Figures in School Hours' & I feel incredibly lucky because she is joining me on the poddy today to take us behind the scenes into what it actually takes to write a book, energy and $$$ wise, but also whether it's all worth it at the end …

1
So what even is good marketing? 6:01

3M ago6:01

6:01

Do you ever catch yourself getting caught up in all the hype around marketing (especially social media marketing) and think well what should I actually be doing? Or do you instantly think you HAVE to be doing all of it? In this episode I want to talk you through the concept of 'good marketing' what does it actually look like? Is there a special sau…

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Boundaries and how to actually keep them with Mel Kettle 24:15

3M ago24:15

24:15

On this episode, I have Mel Kettle back and we are chatting about all things boundaries and how to actually keep them. Why? Because as business owners this is super important! We understand the concept of creating a boundary - I mean you only have to open Instagram to see this word appearing everywhere. But how do you actually keep them when you ha…

1
3 questions to ask yourself before you market 9:13

3M ago9:13

9:13

I always say your marketing strategy needs to constantly be revisited, it is a living document in your business... And these three questions are something you should regularly come back and check in on. Why? These three questions help make the foundations of your marketing and ensure you're not following trends that won't result in sales or impact.…

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"Bigs" don't limit yourself to kicking goals with Nicole Smith 11:28

3M ago11:28

11:28

So you've heard of goals... But have you heard of Bigs? Essentially it's the same thing, but with a really important language twist. I'm excited for Nicole to explain this one to you. Nicole Smith, Virtual COO, Business Operations Specialist, Procedures & Systems Designer and ClickUp Queen from The Artisans Business Solutions. In 2019, moving away …

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2024 Marketing Trends 21:34

3M ago21:34

21:34

I am kicking the year off with some thoughts of mine as to what 2024 marketing could look like. How will the landscape change with evolving AI? Will customer service change because of AI? How is our constant need for instant gratification changing the types of interactions we have with our customers? Will video content still be king? Just a few of …

1
Paul Jenkins on transitions and finding a calling 42:16

4M ago42:16

42:16

In this episode of the Kaffeen Espresso podcast, host Charlotte Ellis Maldari interviews Paul Jenkins, founder and CEO of League Leaders. Paul shares his journey from running a creative agency to starting a charity that focuses on empowering young people to design their own physical activity experiences. He explains the mission and vision of League…

1
Reflections from the first Lead Flow Sprint cohort 29:46

4M ago29:46

29:46

In this episode, I share insights from the first cohort of Lead Flow Sprint, a program designed to help creative agencies automate lead generation and develop efficient business strategies. Many creative agencies have previously struggled with 'feast or famine' cycles of lead generation and have spent heavily on advertising, events, awards, and mor…

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Overcoming Marketing Overwhelm: Streamlining Strategies for Growth 23:32

4M ago23:32

23:32

In this episode, I discuss streamlining the lead generation process for design agencies. I encourage agencies to focus on their unique market position and not get distracted by what other agencies are doing. And I discuss how my program, Lead Flow Sprint, can help because of its tailored approach to each agency's needs, its ability to run in the ba…

1
Crafting Your Agency’s Compelling Narrative: The Power of Storytelling 40:32

4M ago40:32

40:32

In this episode, I’m joined by copywriting coach Sarah Lucille to discuss how storytelling can drive client engagement and differentiate marketing efforts. We get into how her work on Lead Flow Sprint involves in-depth messaging sessions to craft individualized, effective sales narratives. Resources mentioned in this episode: > Lead Flow Sprint > h…

1
Shattering 3 Common Myths: The Realities of Agency Growth 34:33

4M ago34:33

34:33

In this episode, I debunk three widely held misconceptions about agency growth and redefine what growth means to each business. Resources mentioned in this episode: > Lead Flow Sprint > https://www.kaffeen.club/lfs < > Win Clients Consistently > https://www.kaffeen.club/wcc < > Client Magnet Book > https://www.kaffeen.club/book

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How to break the feast or famine cycle for creative agencies 24:11

4M ago24:11

24:11

In this episode, I discuss the challenge of fluctuating workloads for creative agencies, commonly known as the 'feast or famine' cycle. I highlight the mindset needed to overcome it, generate consistent leads, and why using automation helps alleviate the problem. If you want to learn how to do it yourself, check out our Lead Flow Sprint program. Re…

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The year that was, the year that is coming 39:33

4M ago39:33

39:33

In this episode I gift you two brilliant Michelle's chatting through the year that has been, and the year that is coming. Michelle is a business strategist with a 20+ year career as a trusted advisor to female founders across an array of industries including media, marketing, fashion, design, executive coaching and training. She is passionate about…

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Agency Growth: Do You Need a Team or a Strategy? 19:49

5M ago19:49

19:49

In this episode, I explore the common misconceptions about agency size, validity, and success. I highlight the advantages of different agency sizes, including one-person agencies and those with 250+ employees, while encouraging agencies to identify and lean into their unique strengths rather than feeling the need to conform to industry standards. I…

1
What's happened for Bec in 2023 24:57

5M ago24:57

24:57

Oooofffttttt HOW are we in December 2023 already? It honestly (and I know I say this every year) feels like just yesterday I was drinking cocktails at my friend's house and eating grapes under their outdoor table with Sarah as some pagan tradition to bring me love this year... (still a few days for it to work folks!) I never lie to you guys... it h…

1
Your 5 draw filing cabinet of finance with Malisa Clarence 22:02

5M ago22:02

22:02

Malisa's first request is... Please don't tune out. Finance might sound boring, but if you want to avoid being a statistic then it's one of the most important things in your business to focus on, and do well. In this episode Malisa takes us through the basics of small business finance and how to think of it as a five draw filing cabinet... "Don't r…

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The Art of Lean Marketing: Doing More with Less 33:14

5M ago33:14

33:14

In this episode, I address the art of lean marketing and doing more with less. I emphasize the importance of understanding your target client and their challenges as the foundation for successful lead-generation campaigns. And I provide some insights into how to gain this understanding through interviews with current and past clients, as well as pr…

1
Niching looks different for everyone 12:29

5M ago12:29

12:29

I have a pet peeve, and it's the messages going around on Social Media that if you haven't "Niched down" to a minute level you won't be successful... quite frankly it's bullshit. There are so many businesses out there that would not benefit from only targeting for example "accountants" and I myself have pushed back on many marketers and business co…

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Top 10 ways to prevent business failure with Jacqui Clarke 20:32

5M ago20:32

20:32

Today I have Jacqui Clarke joining me and she is gifting you were ten 'rules' to prevent business failure. Now you may think it's not as simple as ten rules, and sure it may well not be, but these ten rules are pretty darn good! "Business plans are important. Living business plans are critical." - Jacqui Clarke So listen in with a pen and pad becau…

1
Are you Using LinkedIn to its Full Potential for Agency Growth? 27:26

5M ago27:26

27:26

In this episode, I discuss the underutilization of LinkedIn by agencies and provide practical methods for maximizing its features. That includes building a solid list of prospects within LinkedIn's Sales Navigator and how you can use it for lead generation, partnerships, and collaborations. I also dispel the myth that successful LinkedIn outreach r…

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