Những podcast Sarah Williams hay nhất (2024)

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177: Year-End Review of My Subscription Box Business 24:31

6h ago24:31

24:31

This past year in my business was filled with wins, challenges, and hard-earned lessons. And that’s okay. Because being an entrepreneur, and especially a subscription box owner, isn’t as glamorous as the internet sometimes makes it seem. It’s more like a rollercoaster – holding on tight through the highs, the lows, and all the in-betweens. In this …

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Build an Audience with a Niche Specific Podcast 48:28

7d ago48:28

48:28

“If you’ve been thinking about starting a podcast, now is the perfect time.” - Sarah Heeter. My podcast producer, Sarah Heeter, joined me for today’s episode to talk about all things podcast. We talked about the benefits of podcasting and why starting a niche-specific podcast could be a valuable part of your audience-building strategy. Sarah knows …

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176: 4 Ways to Liquidate Inventory before Year-End 10:59

14d ago10:59

10:59

Are you sitting on extra inventory as we near the end of the year? For most of you, sales are strong right now. You're filling holiday orders and managing all that comes with this busy season. But as the end of the year draws near, it’s time to liquidate leftover stock. Why is liquidating inventory important? Liquidating inventory frees up your cas…

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Using Mystery Boxes to Reduce Inventory Before Year End 23:15

21d ago23:15

23:15

“Don’t bring that stale inventory into 2023!” - Sarah Williams Inventory is one of the biggest challenges product-based businesses face. Too much, not enough… and what happens if it doesn’t sell? Now, during this buying season, is the perfect time to liquidate any old or stale inventory you have sitting on your shelves. One of my favorite ways to m…

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175: 10 Tips for Managing Overwhelm in Q4 and Year Round 38:47

28d ago38:47

38:47

Entrepreneurial overwhelm is part being a small business owner, especially during the 4th quarter. But that doesn’t mean feeling overwhelmed is a fact of entrepreneurial life you can’t do anything about. Overwhelm leads to two things: burnout and bad decisions. Burnout is bad for your health – physically, mentally, and emotionally. And bad decision…

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Sourcing Tips on Alibaba with Marissa Sayers 36:35

1M ago36:35

36:35

“Stand tall and own your buying power.” Is this going to be the year you find new sources for products? Have you been curious about how to order products from overseas manufacturers? Are you wondering what Alibaba is and why so many subscription box owners use it to order products at great prices? If any of those sound like you, this episode is for…

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174: Holiday Shipping Hacks: Surviving the 4th Quarter 24:59

1M ago24:59

24:59

It’s the 4th quarter—also known as the busiest, craziest time of the year for product-based business owners! You've planned your 4th quarter promotions and products are arriving, but have you thought about the logistics of fulfilling and shipping all those orders? In this episode, I share shipping hacks and strategies to help subscription box owner…

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Leveraging Email Marketing to Make the Most out of Q4 18:47

2M ago18:47

18:47

“More emails equals more sales!” - Sarah Williams We’re more than halfway through the 4th quarter. For product sellers, it’s the busiest time of the year. It’s also our best chance to make some serious revenue. You’re probably feeling tired and maybe even overwhelmed. I’m tired, too. Rest when you can and then get to work. There are some things you…

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Maximize Your 4th Quarter Sales 27:45

2M ago27:45

27:45

The 4th Quarter is here! It’s the busiest shopping season of the year and a can’t-miss opportunity to bring more revenue into your subscription box business. If you haven’t started preparing for your 4th quarter promotions, it’s time to start. This episode is all about maximizing your 4th quarter sales by tapping into your existing audience and sub…

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173: Is It Time for a Commercial Space? 30:36

2M ago30:36

30:36

“If it doesn’t scare you, you’re not dreaming big enough.” - Sarah Williams Most of us launch our subscription box businesses from a spare bedroom, the garage, or even the kitchen table. But when do you make the decision to move out of the house and into your own commercial space? In this episode, we’re talking with Cheryl Ham of Hypnotic Yarn. She…

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How I Generated $20k in Extra Revenue with a Holiday Gift Box 28:53

2M ago28:53

28:53

Every year for the last five years I’ve sold a Holiday Gift Box. This year was no different. What was different was that my Holiday Gift Box sold out in only four days! And it brought $20,000 in extra revenue into my business. Should you offer a Holiday Gift Box to your audience? Yes! If you already have a subscription box, you should absolutely of…

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172: Promoting Your Holiday Box Using Facebook Ads with Josh Coffy 46:35

3M ago46:35

46:35

Launching a one-time holiday box in the 4th quarter is good business. Doing it without running ads isn’t. That’s why I brought my friend and colleague Josh Coffy of The Ecommerce Alley to talk with us. Listen to episode 169 for more about why YOU should consider a one-time holiday box. Do you need to run Facebook Ads? You should always be building …

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171: 5 Ways to Build Your Audience Consistently 25:35

3M ago25:35

25:35

Audience building is the key to a successful subscription box launch. It’s also the key to the growth and sustainability of your subscription box business. In today’s episode, we’re talking about 5 ways to build an audience for each stage of the subscription box journey. A reality of a subscription box is that each month will also bring cancellatio…

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170: From Subscription Box Week to Subscription Box Owner in 30 Days with Tracey Phillips 41:47

3M ago41:47

41:47

Taking action. That’s something my guest today is great at. She joined my Subscription Box Week in June and within 30 days had launched her subscription (to more than 100 subscribers) and started generating recurring revenue. She’s been inspiring members inside Launch Your Box and I know she’ll inspire you, too! Serving Before Selling Tracey Philli…

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5 Emails Subscription Box Owners Can Send Every Month 32:09

3M ago32:09

32:09

“Email marketing needs to be part of your audience building strategy.” - Sarah Williams You know social media is an important part of audience building. You’re showing up consistently, creating engaging posts and reels, connecting with your followers. But… How often are you sending emails to your email list? Just as important as your social media (…

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6 Ways to Keep a Subscriber 28:16

4M ago28:16

28:16

As a subscription box owner, you spend so much time working to gain new subscribers. But how much time and energy do you put into retaining your current subscribers? Cancellations are a reality of the subscription box industry. No matter how amazing your subscription box is and no matter how much time and effort you put into creating an outstanding…

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169: How a One Time Holiday Box Can Validate Your Subscription Box Idea 23:52

4M ago23:52

23:52

Have you been sitting on the sidelines, listening, watching, and waiting to launch your subscription box? You have an idea, and you’ve taken some steps toward turning those dreams into reality, but something is holding you back. What if you could test your subscription box idea with your target audience without committing to a full-blown launch? No…

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168: 0 to 6 Figures with a $300 Marketing Budget with Huckleberry Gems 29:36

4M ago29:36

29:36

Katie did something I didn’t think was possible. She silenced a large group of creative women - subscription box entrepreneurs - with one statement. I posed a question to my SubSummit workshop attendees about ad spend. Katie’s drop the mic response was that she reached 6-figures in subscription box revenue with a $300 marketing budget. Katie Sager …

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167: 8 Ways to Find Products For Your Subscription Box 30:04

4M ago30:04

30:04

One of the most important aspects of our subscription box is the products we put inside it. Whether you’re brand new to business or an experienced subscription box owner, finding the right products at the right prices can be challenging. Where do you start? What about when you begin to grow? How do you buy in bulk? Before you start shopping, you wi…

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166: Lessons Learned From My Last 3 Launches 27:37

4M ago27:37

27:37

Three launches in three months to three different audiences. Yep, I did that. As always, there were lessons to be learned from each launch. What surprised me is that three of those lessons were the same for all three launches! That’s a lot of “3”s! So let me break it down. In late April and early May, I launched The Monogram Box™, my curated subscr…

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5 Ways to Do a Monthly Unboxing - Every Month 30:03

5M ago30:03

30:03

How many different ways do you do an unboxing for your subscription box every month? Would it surprise you to learn there are FIVE different ways you can do an unboxing… every month? My box opening checklist makes it easy! Building connections. Creating excitement and FOMO. Growing your waitlist. Gaining new subscribers. There are so many reasons y…

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Niching Down Your Ideal Customer Can Improve Your Visibility 28:46

5M ago28:46

28:46

“20% of your customer base generates 80% of your revenue.” - Sarah Williams Identifying your ideal customer is not something you do once. It’s something you need to tweak and get clearer about in your business on a daily basis. In this episode, I’m talking about how to figure out who the 20% of your customers are who are responsible for 80% of your…

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Building a Lead Magnet Funnel 26:31

5M ago26:31

26:31

In this episode, I’m going deeper into lead magnets and showing you how to build a lead magnet funnel. Top of the funnel -this is the largest part of the funnel. Your goal is to collect as many leads as possible. Start with a free offer, giving your audience something of value. Freebie or low-dollar lead magnet. Ads to targeted interests going to c…

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165: Quit Being Extreme & Start Being Consistent with Cotton Chaos 22:33

5M ago22:33

22:33

Two busy moms with six kids between them became best friends, bought a Cricut machine to start making custom t-shirts, and now have more than 800 monthly subscribers to their T-Shirt Club. Of course, there’s a little more to the story than that! If you’re feeling stuck in your subscription box journey, this episode will inspire you. Andrea and Whit…

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164: Baking Their Way to a Subscription Box Business 59:35

6M ago59:35

59:35

Last week I hosted our annual Subscription Box Week and it was so so good! Part of the week features interviews with subscription box owners who have various types and sizes of businesses. This year, I interviewed 4 subscription box owners at once - all of whom have some type of bakery box. Each serves a different niche and each followed a differen…

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Creating a One-Thing of the Month Subscription 20:31

6M ago20:31

20:31

Have you considered starting with a one-thing of the month subscription? You should. Why do I say that? Well, my one-thing of the month subscription is easier to manage and more profitable than my fully curated subscription box. And my one-thing of the month subscription has almost double the number of subscribers as my larger, more expensive box. …

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Building an Audience in 90 Days and Selling out on Her First Launch with The AwayDay Box 41:18

6M ago41:18

41:18

When you’re just getting started on your subscription box journey, it can be hard to imagine yourself successfully managing a thriving subscription. That’s when you need to seek inspiration from someone just a few steps ahead of you. Kathy Strahs from The Awayday Box is just that person. Kathy was inspired to provide moms like her - burnt out and d…

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163: Why a Subscription Box is a No-Brainer for Your Product-Based Business 21:00

6M ago21:00

21:00

What if you could level out your revenue, create consistency, and put an end to the feast-and-famine cycle of one-time product sales? What if you could add stability to your business that allowed you to cover payroll and overhead expenses? What if you knew the inventory you were buying was already sold? Let’s talk about the life of a product-based …

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162: What is Subscription Box Week? 21:19

7M ago21:19

21:19

Once a year, thousands of people join me for a one-of-a-kind subscription box coaching experience. Subscription Box Week is coming soon… and I can’t wait! Several years ago, I had started my coaching membership Launch Your Box and it was growing. Slowly. I wanted to put some gas on it and grow more rapidly. A conversation with my mentor, Stu McLare…

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161: The Costs of Starting a Subscription Box 25:48

7M ago25:48

25:48

Do you get excited thinking about starting a subscription box but worry about what it will cost to get started? A subscription box is an eCommerce business which means there are start-up costs involved just like with any other online business. These costs can vary depending on what you want to do. You can be profitable from month one, but you have …

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160: 5 Reasons Why You Should Start a Subscription Box Right Now 16:43

7M ago16:43

16:43

You can turn on the news and see what’s happening with our economy. Big box retailers are closing, small businesses are shutting their doors. Yet I’m here to tell you NOW is the right time to start a subscription box. Why? The answer is simple. People are buying. I see it every day in my own business. I saw it during my recent very successful launc…

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159: 5 Simple Steps to Adding a Subscription to Your Product-Based Business 27:40

7M ago27:40

27:40

Do you have a product-based business? Are you selling products via an Etsy store, in a pop-up shop or a retail store? Are you selling one-off products online? Adding a subscription box to your existing business is a no-brainer and can offer you so many benefits! Adding a subscription box provides: A stable, predictable revenue stream - recurring pa…

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It’s Time to Start Your Box! 29:13

7M ago29:13

29:13

Let’s start this year with a better plan, a plan to help you move forward because… It’s Time to Start Your Subscription Box! Now is the time to get started the right way. See, it’s hard to take steps forward with starting your subscription box if you can’t visualize who that box is for - your ideal customer. And if you already have a subscription b…

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I Want to Start a Subscription Box Business - Where Do I Start? 26:57

8M ago26:57

26:57

When you don’t know where to start, it’s easy to start in the wrong place. You have an idea. A dream. You want to start a subscription box. But you don’t know how. So you do what everyone does. You google. It. And you find out there are all kinds of people wanting to sell you all kinds of things to help you run your subscription box business. Softw…

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158: It's NEVER Too Late to Start, from Retirement to Subscription Box Owner 30:20

8M ago30:20

30:20

Do you think you’re too old to start a business? Do you worry it’s too late to pivot and do something you’re truly passionate about? Something that could make a huge difference in the lives of you and your family? It’s not too late. It’s never too late. I say it often, but sometimes it takes hearing it from somebody else before it really sinks in. …

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157: Can Anyone Start a Subscription Box Business? 15:35

8M ago15:35

15:35

Can anyone start a subscription box business? Yes. I truly believe this. I say it all of the time - I’m not special. And no, that doesn’t mean I don’t think I’m great or suffer from a lack of confidence. It just means I don’t have anything you don’t have. I’m an ordinary person who doesn’t give up. And it’s that “not giving up” piece that matters. …

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156: Is Your Business Too Vulnerable? 18:17

8M ago18:17

18:17

On March 5th at about 10:00 in the morning, Facebook went down. Instagram went down, too. The outage didn’t last long, but it had an impact on so many business owners, especially those who rely heavily on social media. That day, Meta was only down for a short while, but what if it was down for the day? The week? The month? What if it went away for …

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Public Facing Content vs. Private Group Content: How to Share Content Publicly Without Giving Away Paid Content 19:02

9M ago19:02

19:02

Today’s episode was inspired by a question from a member of Launch Your Box - and a former guest on the podcast. Betsy Goodman shared her sold-out launch story in episode 93. Betsy is a maker and a teacher - she teaches lettering and wax seal techniques. Her work is beautiful and her question is a common one among subscription box owners who make o…

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155: Building Another Recurring Revenue Stream with Stu McLaren 39:44

9M ago39:44

39:44

One of the biggest benefits of a subscription box business is recurring revenue. You can build ANOTHER recurring revenue stream in your business by adding a membership to your subscription box business. In episode 145 of this podcast, I interviewed three of my Mastermind students, all of whom hit $1 million in revenue last year! They have different…

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154: Four Simple Steps To Gain Your First 1000 Facebook Followers 26:34

9M ago26:34

26:34

Starting a Facebook business page from scratch is hard. Even growing an existing page can feel hard. But it’s a critical part of audience building. You create great content your ideal customer will love. And you want your ideal customer - lots of your ideal customers - to see it. That means gaining more followers. When I started my page, How to Sta…

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153: Stop Worrying About Sales and Start Thinking About Profitability with Ciara Stockeland 35:43

9M ago35:43

35:43

Does it feel like you are making good sales, but nothing is left in your bank account at the end of each month? Are you bringing in enough revenue to cover your overhead and pay your employees but can’t pay yourself? I’ve been there. If you’re a small business owner, you’ve been there, too. It’s time to change how we think about sales and profitabi…

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152: Streamline Your Subscription Box with a Fulfillment Center 42:01

10M ago42:01

42:01

What if you never had to pack and ship your subscription boxes again? How would that change your business… and your life? Ryan Culver of Lessgistics joined me for this episode to talk all things subscription box fulfillment center. Not only does Ryan have more than 20 years of experience in supply chain, he’s also a former health & wellness subscri…

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Free Shipping vs Charging for Shipping 17:57

10M ago17:57

17:57

You’ve curated a beautiful subscription box. Your website is nearly ready. But there’s one decision holding you back from actually launching. And it’s all about shipping. Should you offer free shipping or charge for shipping? Of course, “free shipping” isn’t free. If you offer free shipping to your customers, you will adjust the prices of the items…

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151: 3 Website Platforms for Your Subscription Box Business 25:40

10M ago25:40

25:40

Is tech holding you back from launching your subscription box? There are so many decisions to make. One of the first is choosing the right platform for you and your business. There are hundreds to choose from. But not all of them are right for subscription box businesses. So many people get stuck here, overthinking and over-researching. Decision pa…

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Maximize the Value of Your Small Audience 26:08

10M ago26:08

26:08

Building an audience of people who are interested in your subscription box is crucial. You can’t have a successful launch - and a successful business - without an audience. But you don’t need a huge following with tens of thousands of followers if you have a small audience filled with the RIGHT people. I’ve built two multi-million dollar businesses…

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150: Are You Giving Your Business Enough Consistency? 18:30

11M ago18:30

18:30

“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” - Dwayne Johnson One of the healthiest habits we can build into our businesses is consistency. Consistency trumps everything else. You don’t have to be the best, you just have to be consistent. I talk about consistency a LOT b…

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149: From Waitlist to Launch - Identifying Potential Subscribers & Building Authority 28:19

11M ago28:19

28:19

Finding people who are interested in your subscription box and collecting them on a waitlist is one of the most important things you can do to have a successful launch. But you can’t just collect them. What you do with that list leading up to your launch is just as important. The more work you do between the waitlist and the launch, the higher your…

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148: From 15 to 200 Subscribers in a Year with the Maven Box 41:03

11M ago41:03

41:03

Growing your subscription box business with paid traffic is great… Until it isn’t. One great way to choose a subscription box niche is to identify a gap in the market and fill it. An even better way is to identify a gap in a market you are passionate about. Launch Your Box member Bridget Young of Lunar Maven did both. And it paid off. She saw her s…

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147: From Idea to a Sold-Out Launch in 3 Weeks 38:53

11M ago38:53

38:53

“Take that one next step.” - Megan Hoiosen Have you ever read an entire book in one day? Has a book ever given you exactly what you needed exactly when you needed it? When Megan Hoiosen of Sweet Tea Living got her hands on my book, One Box at a Time, she took the day off and read it straight through. And three weeks later, she had a sold-out launch…

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Protecting Your Energy 20:34

11M ago20:34

20:34

Being an entrepreneur is hard. It takes a lot of physical, mental, and emotional energy to start a business. It takes even more energy to continue to grow a successful business. And it seems every day brings challenges, obstacles, and issues that threaten to deplete that energy. Energy we need to keep moving forward. In this episode, we’re talking …

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