155: Building Another Recurring Revenue Stream with Stu McLaren

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Player FM - Internet Radio Done Right

Đã thêm cách đây bốn năm

Nội dung được cung cấp bởi Sarah Williams. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Sarah Williams hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

Action Academy | Replace The Job You Hate With A Life You Love

1
How To Replace A $100,000+ Salary Within 6 MONTHS Through Buying A Small Business w/ Alex Kamenca & Carley Mitus 57:50

cách đây 52 weeks trước57:50

Nghe Sau

Danh sách

Thích

Đã thích

57:50

Alex (@alex_kamenca) and Carley (@carleymitus) are both members of our Action Academy Community that purchased TWO small businesses last thursday! Want To Quit Your Job In The Next 6-18 Months Through Buying Commercial Real Estate & Small Businesses? 👔🏝️ Schedule A Free 15 Minute Coaching Call With Our Team Here To Get "Unstuck" Want to know which investment strategy is best for you? Take our Free Asset-Selection Quiz Check Out Our Bestselling Book : From Passive To Passionate : How To Quit Your Job - Grow Your Wealth - And Turn Your Passions Into Profits Want A Free $100k+ Side Hustle Guide ? Follow Me As I Travel & Build: IG @brianluebben ActionAcademy.com…

cách đây khoảng một năm trước 39:44

MP3•Trang chủ episode

One of the biggest benefits of a subscription box business is recurring revenue. You can build ANOTHER recurring revenue stream in your business by adding a membership to your subscription box business.

In episode 145 of this podcast, I interviewed three of my Mastermind students, all of whom hit $1 million in revenue last year! They have different businesses and followed different paths to where they are now, but one thing they have in common - they all have both a physical subscription and a digital membership.

When I knew I wanted to talk to you about memberships, there was one person who had to be part of the conversation - my long-time mentor and membership guru, Stu McLaren.

Stu and I talked about 4 categories of memberships:

Product-based memberships
Ie., a subscription box
Service-based memberships
I.e., a massage therapist, blow-out bar, car wash
Knowledge or information-based membership
Solving an ongoing problem - i.e., dog training, relationship coach
Learning a skill - i.e., Launch Your Box
Convenience - i.e., teacher lesson plans, templates, social media scripts, checklists
Community-based memberships
A gathering place for people with shared interests
Can be a standalone or an add-on

There are so many examples inside Launch Your Box of members who added memberships to fill a need their audience has.

Ask yourself how you can use your expertise to create a membership.

What questions are people asking you?
What problems can you solve for your audience?

Stu and I talked about membership ideas for some popular industries:

Pet industry
Training
Dog spa business owner coaching
Equestrian riding
Fashion and beauty
Styling tips & tricks
Crafting
Lettering, sewing, crafting, etc.

If you worry that your business doesn’t lend itself to a membership, Stu shares a story that might convince you otherwise. One of his students has a membership of thousands of people - all there to learn how to make balloon animals! Yes, you can create a membership!

So… how can YOU use your expertise to serve your ideal customer with a membership?

Stu is hosting a FREE 3-part workshop in April.

Learn more about Stu McLaren’s FREE workshop HERE!

Join me and Stu McLaren, my long-time mentor and membership expert, as we talk about why you should consider building a membership alongside your subscription box business.

Find and follow Stu:

Join me in all the places:

Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today!

224 tập

155: Building Another Recurring Revenue Stream with Stu McLaren

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

published cách đây khoảng một năm trước

Chia sẻ

MP3•Trang chủ episode

When I knew I wanted to talk to you about memberships, there was one person who had to be part of the conversation - my long-time mentor and membership guru, Stu McLaren.

Stu and I talked about 4 categories of memberships:

Product-based memberships
Ie., a subscription box
Service-based memberships
I.e., a massage therapist, blow-out bar, car wash
Knowledge or information-based membership
Solving an ongoing problem - i.e., dog training, relationship coach
Learning a skill - i.e., Launch Your Box
Convenience - i.e., teacher lesson plans, templates, social media scripts, checklists
Community-based memberships
A gathering place for people with shared interests
Can be a standalone or an add-on

There are so many examples inside Launch Your Box of members who added memberships to fill a need their audience has.

Ask yourself how you can use your expertise to create a membership.

What questions are people asking you?
What problems can you solve for your audience?

Stu and I talked about membership ideas for some popular industries:

Pet industry
Training
Dog spa business owner coaching
Equestrian riding
Fashion and beauty
Styling tips & tricks
Crafting
Lettering, sewing, crafting, etc.

So… how can YOU use your expertise to serve your ideal customer with a membership?

Stu is hosting a FREE 3-part workshop in April.

Learn more about Stu McLaren’s FREE workshop HERE!

Join me and Stu McLaren, my long-time mentor and membership expert, as we talk about why you should consider building a membership alongside your subscription box business.

Find and follow Stu:

Join me in all the places:

Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today!

224 tập

Semua episod

1
188: Launching in 30 Days? Here’s Exactly What I Would Do 24:57

cách đây 6 ngày trước24:57

24:57

Are you 30 days away from launching your subscription box? Whether you’re launching for the very first time or opening up to new subscribers again, these steps will help you build momentum, stay focused, and launch with confidence. Step 1: Set Your Launch Date (and Tell People About It) When you commit to a specific date—and announce it to your audience —everything shifts. You create urgency. You focus your content. You hold yourself accountable. So go ahead—circle it on the calendar and tell your people what’s coming. Step 2: Launches Happen in the Inbox Email matters. Even if your list is small. Building know/like/trust happens in the inbox. Here’s what to do: If you haven’t been emailing regularly - Start now. Send one email right away, then email once a week. If you have been emailing regularly - It’s time to increase frequency. Start sending two emails per week. And in every single email? Make your call-to-action: Join the waitlist. Haven’t started building your email list yet? Prioritize it now. Step 3: Double Your Video Efforts Video builds trust fast—and gives you a powerful tool for retargeting. Go LIVE on Facebook. Post reels on Instagram. Share behind-the-scenes stories. Show packing day, talk about your why, or just let people see you . You can repurpose what you’re emailing or posting and bring it to life through video. When people view even 3 seconds , you can retarget them with ads later. So the more you show up, the more your future customers get to know you. And again—make your call-to-action: Join the waitlist. Step 4: Drive People to Your Waitlist Your waitlist is not just a page. It’s the heartbeat of your launch. These are your warmest leads—your future VIPs. So treat it like the powerful tool it is. Make it the one thing you're asking people to do every day. And if you’re planning a bonus or early access offer? Use that to create urgency and get more people signed up. Step 5: Nurture Your Waitlist with a Sequence Getting people to join your waitlist is only step one. You’ve got to keep the energy going. Send a short email sequence that makes your future subscribers feel seen, excited, and ready to buy when you open the doors. Here’s a simple plan: Welcome + Introduce Yourself Share Your Why Take Them Behind the Scenes Give a Sneak Peek of What’s Coming Step 6: Run Ads to Fuel Growth Even with a small budget, running the right kinds of ads can help you grow faster. Page Like Ads – grow your Facebook audience Lead Magnet Ads – offer a freebie to build your email list Waitlist Ads – drive warm leads straight to your waitlist Ads aren’t just for launch week—they’re a great way to fill your funnel in the 30 days leading up to it. Don’t Wait Until the Middle of Your Launch to Get Ready These 30 days? They’re your prep time. You’ll thank yourself when you’re in the middle of your launch and you’re not scrambling to “catch up.” These six steps aren’t just for launch season—they’re what you should be doing year-round to build a thriving subscription box business. Whether you're launching for the first time or re-opening your subscription, this episode will help you show up with confidence and a clear plan. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

1
187: How Two Students Hit $1M in 12 Months by Doubling Down on Their Subscriptions 41:40

cách đây 13 ngày trước41:40

41:40

Whether you’re just getting started or dreaming of your next big milestone, this conversation will encourage you, motivate you, and inspire you . We talk about how they built momentum, what they focused on (and what they let go of ), and the mindset shifts that helped them scale without losing their sanity. Kristy launched Kristy’s Craft Room in 2019 by simply doing what she loved — crafting and building community. She hosted in-person craft nights that quickly moved online just before the pandemic hit. When everyone was suddenly at home in spring 2020, Kristy’s classes exploded. At first, she wasn’t selling anything. Her audience had to convince her to start offering craft kits — and when she did, they sold like crazy. After hearing me speak at an event, she realized she could turn this into something sustainable… and launched her subscription box. In 2024, Kristy faced some real-life challenges — aging parents, kids leaving home, and a business that had started to take over her time. Instead of pushing harder, she pulled back . She paused one-off product launches and went deeper with her subscribers. She offered behind-the-scenes content, created FOMO with unboxing videos, and focused on nurturing her core community . And guess what? She still hit $1 million — and had more time to spend with the people she loves most. Stacey’s story starts even earlier — she began painting custom furniture in 2013. By 2017, she pivoted online, going LIVE with decorating tips and DIYs, and her audience grew quickly. She launched her subscription in 2018 with just 20 subscribers. Today, 1,100+ members strong , her community is one of the most loyal I’ve ever seen. But in 2024, Stacey hit a wall with growth. Getting new subscribers was tough. So instead of spending her time and energy chasing new subscribers, she focused on the people who already loved her. She gave them exclusives, launched new offers just for them, and stopped trying to do all the things. She focused on growing her main thing — and it worked. What I love most is that both Stacey and Kristy set this goal in 2023… and missed it . But they didn’t give up. They came back in 2024 — a year full of challenges for both of them — and hit that milestone by staying focused and trusting the process . This episode is full of those kinds of reminders — that you don’t have to do everything . That your subscribers are your most important customers . That leaning into what’s working beats chasing everything else . Let this episode be your inspiration. You can build a million-dollar business from home. You can scale without burning out. You can do it with focus, community, and a little courage to stay the course. These two amazing women are proof. And I couldn’t be more proud of them. Whether you're just getting started or dreaming of your next big milestone, this conversation will light a fire under you. Grab your earbuds and come join us. Past episodes featuring Kristy and Stacey: Generating Over $20K a Month with a Digital Subscription - episode 82 750 Pillow Subscriptions Sold in 5 Days with Wilshire Collections - episode 135 Streamline Your Subscription Box with a Fulfillment Center - episode 152 Journey from One-Time Boxes to a Thriving Monthly Subscription - episode 45 Find and follow Kristy: Kristy’s Craft Room on Facebook Kristy’s Craft Room on Instagram Kristy’s Craft Room Website Find and follow Stacey: Wilshire Collections on Facebook Wilshire Collections on Instagram Wilshire Collections Website Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

1
3 Email Automations Every Subscription Box Owner Needs 23:27

cách đây 20 ngày trước23:27

23:27

What if I told you writing six simple emails once could bring ongoing revenue into your subscription box business? There are three email automations (also called flows or sequences)every subscription box owner needs to have in place. Write these once and they’ll work for you for a long time. If you’ve listened to my podcast, seen me on social media, or read my blog, you know I like to keep things simple but effective. That’s why I recommend that each automation needs to be only two emails. The three types of email automations you need are: Waitlist flow. New subscriber flow. Abandoned cart flow. Each email has a purpose. Each email contains a call to action. Each email needs to connect with your audience, engage them, and encourage them to take action. These email automations - plus the bonus automation I tell you more about in this episode - account for a full 5% of my monthly revenue. 5%! That’s a lot of revenue coming into my business that requires no work from me. I wrote the emails once and they keep working for me… month after month. Join me for this episode as I share more details about each of the three types of email automations you need to put in place right now. Learn what to put in each email and how to write subject lines that get noticed. Important Links: Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

1
186: Spring Sales: How to Generate Extra Revenue with One-Time Boxes 21:44

cách đây 27 ngày trước21:44

21:44

Spring is here, and it’s the perfect time to bring in some extra revenue—even if you don’t add any new subscribers. In this episode, I’m sharing two super simple, super effective ways you can generate quick cash flow this season by creating limited-time, one-time boxes your audience will love. These strategies work, whether you want to clear out inventory or make the most of gift-giving opportunities. Spring is the perfect time to launch limited-time boxes to bring in extra revenue and keep your audience engaged. Two of my favorite spring offers are Mother’s Day Gift Boxes and Spring Cleaning Mystery Boxes . They’re easy to curate, fun to promote, and they provide an injection of cash into my business. One-time boxes serve a specific purpose in your business, giving you a quick revenue boost without the need for new subscribers. One-time boxes are: Easy to market–seasonal urgency or limited quantities A great way to re-engage and re-energize your email list Perfect for testing new themes or audiences A low-commitment way for new customers to try your brand One-time boxes require you to temporarily shift your focus from recurring subscriptions to creating hype and excitement around these one-time purchases. Mother’s Day is like Christmas in May for your business. Make the most of this gift-giving holiday and create one-time boxes. Some examples that have worked great for me and members of Launch Your Box include: Self-care for moms Mom’s Night In “Treat Yourself” boxes for moms to buy for themselves (because yes, moms will buy for themselves) Sarah’s One-Time Mother’s Day Box Pro tips: Start promoting in mid-late April Build a waitlist and create urgency Offer themed packaging and gift notes Ship in early May– make order deadlines clear Price one-time boxes similar to your subscription price or average order value (AOV) Turn extra inventory into profit— without running a clearance sale. Mystery boxes: Create FOMO and excitement Let you surprise and delight customers Help clear shelves of inventory and bring a revenue boost to your bottom line Spring Mystery Boxes Pro Tips: Curate using past box items or extra stock Offer 1–2 price points Include at least one high-value item in each box Make value messaging very clear: e.g., “$100 worth of products for $50” Marketing these seasonal boxes doesn’t need to be complicated. Keep it simple and show up. Go LIVE on social media to build excitement and show sneak peeks Email your list—your list is your best sales tool Social media content: unboxings, packing videos, behind-the-scenes Paid ads to warm audiences for last-minute sales Pick one of these seasonal box ideas and:: Set a launch date Build a waitlist Start planning your promo schedule Grab your notebook and join me on this episode as we talk through Mother’s Day Boxes, Spring Cleaning Mystery Boxes, and how to use both to re-engage your audience, boost sales, and build even more excitement around your subscription box business. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

1
185: “It’s Never About the Money.” Scaling past 1,000 subscribers with Jane’s Agenda 31:55

cách đây 5 weeks trước31:55

31:55

When Jane Wild of Jane’s Agenda first joined me on the podcast in Episode 92, we were celebrating a huge milestone: 500 subscribers to her planner subscription. That was a big deal—and one that meant Jane had to start doing things differently in her business. Now she’s back, and her numbers have more than doubled. With 1300 active subscribers and an 85% growth rate in 2024 , Jane is sharing exactly how she got here—and what she’s doing to scale intentionally in 2025. When the pandemic hit in 2020, Jane’s one-off planner sales dropped off. After all, no one had anything to plan . So Jane created a subscription box to give her customers something to look forward to—and some much-needed structure in uncertain times. Reaching 500 subscribers was a major turning point. Jane had to shift from small-scale planning to: Ordering in bulk Sourcing from overseas Hiring help and defining roles Creating systems —because “everyone doing everything” no longer worked Those changes laid the foundation for what came next. The secret to Jane’s growth? Consistency and connection. Jane committed to going LIVE 2–3 times a week , every week. Not just random LIVEs—she scheduled them in advance, gave each one a purpose, and showed up even when she felt nervous or unsure. This consistent visibility: Built her know/like/trust factor Helped her audience get to know the real Jane Made it easier for people to say yes when she opened the cart Jane also ran a KingSumo giveaway , following the step-by-step training inside Launch Your Box . The result? 1,000 new email subscribers 300 new paying subscribers Giveaways aren’t just about free stuff. When done right, they build your list, generate excitement, and drive conversions. Jane uses a closed-cart model and leans hard into: Urgency Scarcity Exclusivity She keeps a waitlist and creates serious FOMO with high-value, wow-worthy products her audience doesn’t want to miss. And when her box hits its anniversary each September? She celebrates BIG—with a special edition box and a major sale in her online shop. Jane’s success didn’t come without some hard lessons. She realized: She needed to hire ahead of growth Her team needed clear roles and responsibilities Moving into a separate office space (away from the warehouse) helped her focus and lead more effectively Now she’s building out SOPs, instituting team reviews, and cultivating a culture of "Why are we doing what we’re doing?" Oh—and she’s taking weekends off. If you’re in that 300–500 subscriber range and feeling like you’re about to outgrow your systems, Jane has some advice: Negotiate ! Once you hit certain volume levels, use your buying power to get better pricing from vendors—including shipping. Look at your marketing . If people aren’t buying, it’s not always about the price. It might be the photos, the messaging, or how you’re communicating the value. Create content that connects . Show people why they need what you’re offering—and build the relationship that makes it easy to say yes. Join me for this episode as I check in with a past guest whose subscription has grown from 500 to 1300 subscribers since our last interview. Find out what’s behind that growth and why canceling is “never about the money.” Listen to Jane’s first interview on episode 92 . Find and follow Jane: Jane’s Agenda on Facebook Jane’s Agenda on Instagram Jane’s Agenda’s Website Jane’s Agenda on YouTube Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

1
Running a Giveaway to Build Your List 20:43

cách đây 6 weeks trước20:43

20:43

Audience building should always be on your to-do list. Whether you already have a subscription box or you’re just getting started, consistently work to reach and engage new people. One audience building strategy I teach inside Launch Your Box is to run a giveaway on social media. I use a free, easy-to-use software called Kingsumo to run my giveaways a couple of times a year. My last giveaway added 1500 people to my email list! When you run a giveaway, follow four simple steps Determine your goal - why are you running a giveaway? To grow your following. To build your email or text list. To gauge interest in your potential box. All of the above! Determine your prize. Your prize needs to be “worth it” - what would make you enter a contest? Consider offering a box or a 3-6 month subscription. Create your timeline. Your giveaway should run for 7-14 days. Share, share, share! Send an email to your list - remember, some of them may not follow you on social media yet. Social posts - videos, stories, etc. Keep talking about it throughout the 7-14 days to keep the excitement going. There are rules for running giveaways on social media. You need to be aware of these rules and follow them. The contest must be free to enter - it cannot be combined with a purchase. The winner must be chosen randomly. The winner must be announced publicly. You must state clearly (in posts and your contest rules) that your giveaway has no affiliation with the platform. Every week inside Launch Your Box, members are setting up and running giveaways. It’s one of the best things you can do to jump-start your audience building no matter where you are in your subscription box journey. Join me for this episode as I talk about why you should run a giveaway as part of your audience building strategy, the steps to follow to make it a success, and the important rules you need to follow! Important Links: 6 in 60 Workshop - Sarah’s Method for Curating 6 Subscription Boxes in 60 Minutes Kingsumo Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

1
184: Hiring a Digital Marketing Assistant for Your Subscription Box Business 36:54

cách đây 7 weeks trước36:54

36:54

As subscription box business owners, we wear all the hats—marketing, customer service, tech, fulfillment—you name it, we do it. But trying to do everything can hold you back from growing your business. That’s where hiring help–a Virtual Assistant (VA) or a Digital Marketing Assistant –comes in. If you've been thinking about hiring help but aren’t sure where to start, this episode is for you! I sat down with Emily Reagan , who specializes in training smart women to provide digital marketing services to online business owners. Inside her Digital Marketing Assistant School , Emily teaches the core marketing skills businesses need, from SEO and blogging to email marketing and funnels and so much more. She also runs the Digital Marketers Workgroup , where experienced freelancers continue honing their skills. Emily brings online business owners’ needs to her experienced freelance digital marketing assistants, often resulting in a match made in online business marketing heaven! I turned to Emily to hire my first VA who is still on my team many years later and has grown far beyond her original VA title and role. What is a Digital Marketing Assistant? You’ve probably heard the term Virtual Assistant (VA) before—it’s a general term for anyone working remotely to help a business. A Digital Marketing Assistant is a specialized VA who focuses specifically on marketing tasks that drive growth for online businesses. A Digital Marketing Assistant can help with: Email marketing Social media management Blogging & SEO Funnels & automation Affiliate marketing Tech setup In short, they help you get more done in less time—so you can focus on growing your subscription box. If you’re thinking: I’m not ready to hire someone yet, the truth is that by the time you feel ready, it’s already too late. You don’t have to hire a full-time employee. Start small! My first VA worked just 10 hours a week , and she got SO much done in that time. These team members often work faster and take things off your plate—especially those tasks you keep putting off. ( I’m looking at you, tech stuff! ) Instead of feeling overwhelmed and unproductive, focus on the things you love to do and those things that will move your business forward. And delegate the rest. Where do you even find a digital marketing assistant for your subscription box business? Emily makes it easy—just head to hireaunicorn.com and post a job. Up to 10 digital marketing assistants will reach out, and you can get on Zoom or Google Meets and have a conversation with the ones who seem to be the best fit. Sarah’s tip: Personality matters. You want someone who’s not only skilled but also a great fit for you and your business. Setting Your Digital Team Member Up for Success Hiring a digital marketing assistant is just the first step—making it work is just as important. Give both of you the best chance of success by: : Being clear about expectations Providing feedback Vetting before hiring Onboarding properly Emily said it best: “No one successful does it alone.” And something I say inside Launch Your Box and Scale Your Box: Hire before you feel ready. Because if you wait until you finally feel ready, you’ll already be drowning in tasks that could have been delegated months ago. Find and follow Emily: Emily Reagan on Facebook Emily Reagan on Instagram Emily Reagan’s Website Emily Reagan’s Podcast Hire from Emly’s Digital Workgroup Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

1
Bounced Payments & Personal Follow-Up 17:30

cách đây 8 weeks trước17:30

17:30

Are you relying solely on automations to recover failed payments? If so, you are losing money and experiencing unnecessary churn in your subscription box business. Business is personal. Recovering failed payments needs more than just automation - it needs a personal touch. Your personal touch. Think about how much time, energy, and money you spend getting new subscribers. How much time and energy are you willing to spend to keep them? In my subscription business, we use a combination of automations and personal outreach to follow up on failed payments. The result? Each month we recoup 98% of our bounced payments. Keep in mind, most failed payments are not due to subscribers wanting to cancel or intentionally not paying. Credit cards expire and need to be updated. Other things happen that unintentionally cause payments to fail. Assume subscribers want to stay with you and just need help updating their info. Every subscription box business should have a failed payment automation set up. You can do this directly in your subscription platform or CRM. The goal is to recover as many payments as possible through automation, reducing the time spent manually recouping payments via personal outreach. The automation process we use in my subscription box business is set up like this: Payment Run #1 - failed payment Email #1 sent - something like “There was an error processing your payment for XXX subscription. If you need to update your card, please do so at this link. Your payment will run again in 12 hours.” We aren’t accusing them of anything. We blame the error on ourselves and direct them to update the payment if they need to. We create urgency by letting them know the payment will run again in 12 hours. Payment Run #2 - failed payment Email #2 is very similar to Email #1 - they may not have seen the first email yet. Payment will retry in 24 hours. Payment #3 - failed payment Email #3 - 36 hours after initial payment has run. They’ve likely seen one of the first two emails. The first two emails are text only, this email includes an image. “Hi Subscriber. We are busy personalizing and packing all our subscriptions and want to make sure you get yours on time. If you need to update your card, please do so at this link. If you need help with that or have an issue, please hit reply and let us know how we can help.” This email includes a picture of the team packing a box. Payment runs again in 48 hours - they have time to reach out to customer service before the payment runs again. At this point, we start working through the list of remaining failed payments with personal touch points. Personal email Personal text Now we’re ready to run one last automation. Email #4 - on day five of failed payment Last chance email “Boxes are shipping and we want to make sure you get a Monogram Box this month. Please let me know how I can help.” We follow this plan every month. And every month, we recoup 98% of our failed payments. Business is personal. Don’t forget the importance of a personal connection point when working to retain your customers. Business is also business. Don’t leave money on the table. Following up on bounced payments reduces involuntary churn and retains more recurring revenue. Join me for this episode as I talk you through the automations combined with personal touches process I use to recoup 98% of bounced payments every month. Important Links: 6 in 60 Workshop Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join Launch Your Box today!…

1
183: Stu McLaren Reveals the Messaging Shift That Will Transform Your Sales 34:59

cách đây 9 weeks trước34:59

34:59

When I first started my subscription box, I thought I was selling cute products. I didn’t realize my audience wasn’t just buying things —they were buying transformation . They wanted to feel confident, stylish, and put-together, but my messaging wasn’t reflecting that. Making that shift—from selling products to selling a feeling—was one of the biggest game-changers in my business. And it can be the biggest game changer in your business, too. The person who helped me understand the need for this shift in messaging was my very special guest on this episode, my mentor Stu McLaren. Stu McLaren is the go-to expert when it comes to creating and scaling profitable memberships. For the past 17 years, he’s helped business owners build recurring revenue models that provide stability, growth, and freedom–hello, recurring revenue! And now, he’s packed his best insights into a brand-new book, Predictable Profits. Before I took Stu’s course in 2018, I had about 300 subscribers in my subscription box business. I had hit a plateau and didn’t know how to break through it. Stu’s course showed me the biggest reason for my plateau. I was focusing on selling instead of serving . People don’t subscribe to a box because of what’s inside. They buy it because of how it makes them feel. My audience wanted to feel stylish, confident, and put together without spending hours shopping or second-guessing their outfits. Once I shifted my messaging to reflect that transformation, my business took off. How to Shift Your Messaging to Serve Instead of Sell Want to make this shift in your own business? Here are three key takeaways from my conversation with Stu: 1. Understand Your Customer’s Journey Instead of just thinking about what’s inside your subscription box, think about how it impacts your customer’s life. Ask yourself: What problem are you solving? What feeling are you creating? 2. Speak to Their “Before and After” Stu shared a simple but powerful exercise. I did it with him and want you to do it, too. Draw a line down the middle of a piece of paper. On one side, write down all the frustrations and struggles your customers feel before they purchase. On the other side, write down how they feel after they’ve experienced your subscription box. Your messaging needs to focus on bridging that gap. 3. Focus on Transformation, Not Just Features My customers don’t just want earrings, bags, or t-shirts—they want confidence, ease, and style. What does your audience want? Your messaging should highlight the outcome, not just the product itself. I went from 300 subscribers to 750 in my next launch. And over time, I’ve built a seven-figure subscription business that gives me the stability and confidence to scale even further. With predictable, stable income coming in each month, you can make smarter business decisions, invest in growth, and stop feeling like you’re constantly chasing sales. Recurring revenue is business and life-changing! And that’s why Stu’s book Predictable Profits is such an amazing resource—it walks you through exactly how to build and scale a business that runs with you, not just because of you. If you’re ready to learn more from Stu, go grab your copy of Predictable Profits by Stu McLaren. You can find it at all major retailers, or head to Stu.me/book for links to order. I’d love to hear your biggest takeaway from this episode! Screenshot it, share it on Instagram, and tag me @launchyourbox . And if you’re loving the podcast, hit subscribe and leave a review—it helps more subscription box business owners find us. Find and follow Stu: Stu McLaren on Facebook Stu McLaren on Instagram Stu McLaren Website Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

1
5 Ways to Increase Perceived Value in Your Subscription Box without Blowing Your Budget 32:58

cách đây 10 weeks trước32:58

32:58

Is your subscription box missing something that would increase its value in the eyes of your subscribers? Maybe things are feeling a little monotonous or routine. Or maybe some months you feel like you need “a little something extra” to make your subscription box feel like the complete experience you want it to be. But, how can you add value without blowing your budget? Remember, you need to stay profitable to stay in business. In today’s episode, we’re talking about increasing the perceived value of your box. Perceived value is simply a subscriber’s perception of the merit or desirability of a product. There are five things you can do to increase the perceived value of your subscription box for little or no cost. Customization Style - i.e, home decor - farmhouse or modern. Size - i.e., clothing or wearables. Type - i.e., breed of dog. Teachers - i.e., grade level or type of school. YOU - Your Personal Connection Remember, being “ME” is free marketing. Include a handwritten note. Put a birthday card in their box the month of their birthday. Surprise & Delight - include a gift in the box periodically (not every month) Coupon to your store or “bonus bucks.” The “Golden Ticket” - a special gift included in only select boxes. Anniversary gifts - on the anniversary of them becoming a subscriber. Early bird bonuses during launches. Exclusive Content or Collectibles First access. Digital bonuses. Tutorial or training access. Exclusive meet-ups. Zoom parties. Bundle Items One thing by itself can seem too small, but bundle two or three of an item and tie a ribbon around it or put it in an organza bag to make it look special. Hair clips Chapstick Sticker sheets Dog treats Join me for this episode as I talk about five ways you can increase the perceived value of your subscription box and stay within your budget. Important Links: 6 in 60 Workshop Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website…

1
182: From 118 to 1800 Subscribers: 2-Year Update From B. Goods Lettering 35:18

cách đây 11 weeks trước35:18

35:18

Betsy Goodman of B Goods Lettering is back on the podcast, and wow —what a difference two years makes! When I last interviewed Betsy in October 2022 on episode 93, she had 118 subscribers to her Lettering Box and was using Instagram brilliantly to grow her audience. Fast forward to today, and she’s running two thriving physical subscription boxes, a digital membership, and has grown her subscriber base to 1800! In this episode, Betsy shares the incredible journey of scaling her business, the lessons she learned along the way, and the strategies that helped her reach her goal of quitting her full-time job. Finding a niche that thrives Betsy serves a very specific audience: people passionate about hand lettering and wax seals. By focusing on what they love, she’s created products they can’t wait to subscribe to. The power of audience polling Betsy didn’t just guess what her audience wanted next; she asked them! That’s how she discovered her followers were eager for a Wax Seal subscription. Launching a second subscription successfully Betsy took what she learned inside Launch Your Box and started The Wax Seal Club with 50 subscribers. Today, it has 1,200 subscribers! Balancing physical & digital offers Inspired by an episode of The Launch Your Box Podcast featuring my Mastermind members who hit $1M in annual revenue, Betsy realized she needed monthly recurring revenue to stabilize her income. That led to the launch of her digital membership, The Script & Seal Society, where Betsy teaches exclusive hand lettering and wax seal projects LIVE three times a month. Overcoming the challenges of growth From fulfilling boxes out of her basement to hiring help and managing product delays, Betsy shares what it’s really like to scale a subscription business. Hitting major milestones Betsy recently quit her full-time job and is now focusing on growing her business even further—with a goal to move out of her basement and into a dedicated space in 2025! Betsy’s Best Advice for Subscription Box Owners: Think about your customer first. What else would help them? What else do they need? Ask your audience! They’ll tell you exactly what they want—if you’re willing to listen. Be willing to try something new. Don’t be afraid to try and don’t give up! Betsy’s story is proof that when you take action, listen to your audience, and stay consistent, serious growth is possible. If you’re thinking about adding another revenue stream to your business—whether it’s a second subscription, a digital membership, or something else entirely—you won’t want to miss this episode! Find and follow Betsy: B. Goods Lettering on Facebook B. Goods Lettering on Instagram B. Goods Lettering Website Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

1
181: Scaling Your Subscription Box: The Path to True Growth 33:24

cách đây 12 weeks trước33:24

33:24

Scaling your subscription box business isn’t just about making more money—it’s about building a business that works for you, instead of you working for it. Are you stuck in the day-to-day grind, feeling like growth is just out of reach, or afraid that scaling will be overwhelming (or expensive!)? Then this episode is for you. When I first launched my subscription box, my goal was 100 subscribers. That felt HUGE. I never imagined I’d be where I am today—packing thousands of boxes every month. But if you don’t plan for growth, you’ll eventually hit a ceiling. I learned this the hard way. At one point, I was packing boxes 10 hours a day, running two embroidery machines nonstop, and trying to juggle everything myself. That wasn’t sustainable. The business had grown, but I hadn’t scaled—yet. Scaling is about more than just more subscribers and more revenue. It’s creating systems and processes that allow you to grow without burning out. Growth is not the same thing as scaling. Growth is adding resources (time, money, or effort) to increase revenue. Scaling focuses on increasing revenue significantly without a proportional increase in resources. Without scaling, it’s easy to reach a point in growth where your costs exceed your revenue. The benefits of scaling your subscription box Achieving financial freedom : scaling allows you to unlock higher profit margins. Serving a larger audience : you’re able to reach more people who love what you do. Building a legacy : scaling can make your business more profitable and even potentially sellable in the future. The risks of not scaling your subscription box Burnout : trying to “do it all” can lead to burnout…fast! Plateauing: without scaling, your growth will reach a ceiling, limiting your income and your ability to reinvest in your business. The mindset shift needed to scale Fear holds us back. In order to scale, you need to shift your mindset away from, “What if I fail?” or “What if I can’t handle the growth?” Instead, your mindset needs to be, “Scaling is not about perfection. It’s about progress.” Investing in tools, people, or systems can feel risky. But those risks pay off. There will be challenges. There will be setbacks. Look at these as opportunities to learn and continue moving forward. Not everyone is ready to scale. But how can you know if you are ready? If you’re ready to scale, you have: Proof of concept : you’re selling regularly or have a steady subscriber base. Clear audience understanding : You know and understand what your customers love and are willing to pay for. Solid processes: You’ve systemized parts of your business (payments, packing, customer service, etc). If you’re not sure you’re ready to scale, take some time to reflect and ask yourself: Do you have a vision for where you want your business to go? Are you ready to let go of some control in order to gain freedom? Subscribe to the podcast on your favorite podcast platform and leave a 5-star rating and a review! Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

1
7 Ways to Market Your Subscription Box Cost Effectively 18:25

cách đây 13 weeks trước18:25

18:25

Do you think growing your subscription means spending tons of money on ads? It doesn’t need to be that way! There are so many low and even no-cost ways to market and grow your subscription box business. The bottom line? You can’t rely on just one marketing channel or strategy. You need to build a multi-channel marketing plan, layering one type of marketing on top of another. Don’t worry - building this plan doesn’t have to be time-consuming or costly. I’m sharing seven cost-effective ways to market your subscription box business. But I don’t want you to try to implement all of them at the same time! If you’re just getting started, choose one, get consistent with it and then layer on another. If you’re already doing one or more of these, choose another one to add to your marketing plan. Leverage social media. These accounts are FREE. Figure out where your ideal customer is and start there. Have FUN with it. Get social - serve and engage with your audience. Partner with micro-influencers in your space. Offering affiliate commissions is super cost-effective - you don’t pay them unless they sell something for you. Influencer or affiliate marketing. Very inexpensive. Still a very effective way to reach your audience. How will you get people onto your email list? How will you market to them once they’re on your list? Email marketing. Create valuable content to attract your ideal person. Blogs, videos, eBooks, etc. Content marketing. Word of mouth is so powerful! Customer reviews. Where does your ideal customer go? Farmers Markets, expos, shopping events, etc. In person events. It’s not about the stuff - it’s about the people. A strong community creates raving fans - the kind that market your subscription for you! Build an online community. Take one of these ideas and build it into your routine. Get comfortable and consistent with it. Then layer in another strategy. Continue to grow your audience, reach more of the right people, and ultimately gain new subscribers. You can’t rely on one marketing channel or strategy. And you don’t need to spend a lot of money on ads to market effectively. Join me for this episode as I take you through seven cost-effective ways to market your subscription box. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

cách đây 30 weeks trước46:35

46:35

Launching a one-time holiday box in the 4th quarter is good business. Doing it without running ads isn’t. That’s why I brought my friend and colleague Josh Coffy of The Ecommerce Alley to talk with us. Listen to episode 169 for more about why YOU should consider a one-time holiday box. Do you need to run Facebook Ads? You should always be building your audience organically. And you should get your audience excited about your one-time holiday boxes organically. But, if you want to maximize the sale of your one-time holiday boxes, you need to use ads. Josh is an expert on Ecommerce marketing and Meta ads. He says that whether it’s now or later, you HAVE to figure out advertising. In order to predictably attract new customers, you have to advertise. I shared my favorite ads analogy. Ads aren’t the base of your marketing strategy. Your base is all of the organic audience building you do. Consistently showing up on social media, engaging with your audience… And ads? They are likee lighter fluid. They take what you’ve already built and make it burn hotter and faster. Why run Facebook Ads in the 4th Quarter? In Q4, people are buying like no other time of the year. Take advantage of the momentum Q4 naturally gives you. Josh talked about the types of ads you can/should run: Facebook Ads Explained Josh had even more recommendations including running purchase-based campaigns and keeping it simple. Start slow and increase your ads budget as sales come in. Josh walked us through how he would build a campaign for a one-time holiday box no matter what your budget is. He explained “return on ad spend,” what is realistic to expect, and what you need to spend to get to the desired number of box sales. Subscription box owners must manage their expectations and remove emotion (which is hard). Josh reminded us that marketing is a mathematical equation, not an emotional decision. Ads require a great deal of mental fortitude. Josh also shared that “ad-dy ads” are working right now. Customers are responding to ads that look like ads. Getting in Front of More People As E-commerce business owners, our goal every day is to get in front of more people. As subscription box owners who face cancellations each month as a reality of doing business, growth depends on getting in front of more people. I asked Josh what advice he had for someone who has never run an ad. He said it might feel like Mt. Everest in front of you. After all, Meta ads can be confusing and expensive. But the only way to get to the top is to start climbing. It’s going to be scary but just do it. Start slow and small… but do it. Join me for this episode as Josh and I nerd out on all things Facebook Ads and how you can use them to maximize sales of your one-time holiday box! Episode 169 - A One-Time Holiday Box Can Validate Your Subscription Box Idea Find and follow Josh: The Ecommerce Alley on Facebook The Ecommerce Alley Podcast Josh Coffy on Instagram Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

Chào mừng bạn đến với Player FM!

Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.

Nghe hơn 500 chủ đề

Tương tự như Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

$25 PlayStation Store Gift Card [Digital Code]

Amazon Basics Multipurpose Copy Printer Paper, 8.5 x 11 inches, 20 lb, 1 Ream, 500 Sheets, 92 Bright, White

Apple AirPods Pro 2 Wireless Earbuds, Active Noise Cancellation, Hearing Aid Feature, Bluetooth Headphones, Transparency, Personalized Spatial Audio, High-Fidelity Sound, H2 Chip, USB-C Charging

Podcast đáng để nghe

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box « » 155: Building Another Recurring Revenue Stream with Stu McLaren

155: Building Another Recurring Revenue Stream with Stu McLaren

Podcast đáng để nghe

Chào mừng bạn đến với Player FM!

Zevo Flying Insect Trap & 3 Cartridges - Plug in Fly Trap & Indoor Bug Catcher for Gnats, House & Fruit Flies - Mess-Free - Use in Any Room - Uses Blue & UV Light (1 Plug in Device & 3 Cartridges)

Crocs Unisex-Child Classic Clogs, Black/Black, 4 Big Kid

Roblox Digital Gift Card - 2,000 Robux [Includes Exclusive Virtual Item] [Digital Code]

HP 67 Black/Tri-color Ink Cartridges for HP Printers | Works with Printer Series: DeskJet 1255, 2700, 4100; ENVY 6000, 6400 | Eligible for Instant Ink | 3YP29AN

Tương tự như Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Hướng dẫn sử dụng nhanh

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box « »
155: Building Another Recurring Revenue Stream with Stu McLaren