Những podcast The Ecommerce Playbook hay nhất (2023)

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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Are SEO Jobs Dead? What Does ChatGPT Mean for SEO Work? 14:57

8d ago14:57

14:57

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services ChatGPT is a cutting-edge technology that has taken the world by storm. In this episode, we explore how it can revolutionize the way businesses operate in the ecommerce space, and the limitations you'll need to keep in mind when using it. Join us as we dive int…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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eCommerce Trends in 2023 13:20

3M ago13:20

13:20

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Going into 2023, there are several trends in ecommerce to watch out for. Check out our top recommended solutions, that are bound to improve your customers' shopping experiences, and drive engagement with your brand. =============================================…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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Designing a High Converting eCommerce Store with an Agency 20:16

3M ago20:16

20:16

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Wondering what goes into the process of designing an ecommerce store? In this episode, we discuss all the steps you can expect, working with an ecommerce agency. Here's how we build for high conversions! =========================================================…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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What’s New in Adobe Commerce 2.4 (Magento) 8:56

3M ago8:56

8:56

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services All you need to know about the latest features in Adobe Commerce 2.4! For a detailed comparison of all features from Adobe Commerce 2.0 to 2.4, check out the full list at iwdagency.com ============================================================== BOOKMARKS: 00…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
Email Marketing for eCommerce Guide for Beginners (Tips, Strategies & Key Metrics) 19:42

4M ago19:42

19:42

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services If you're not doing email marketing, you're missing out on a big chunk of revenue being left on the table. Whether you're just starting out, or you want to make the most of your campaigns; keep these tips in mind to boost those conversions! ====================…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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Magento 2 Upgrade (Adobe Commerce) Guide - Best Practices, Frequency & Cost 9:42

4M ago9:42

9:42

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services In this episode, we go over all you need to know about Adobe Commerce (Magento) upgrades. ============================================================== BOOKMARKS: 00:00 - Adobe Commerce (Magento) Upgrade 00:50 - How Often You Need to Upgrade 01:46 - Going from…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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The Insane Growth of Figma from Startup to $20 Billion Exit 11:22

5M ago11:22

11:22

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Most people aren't that gifted in the design department. For them, Figma has been the guiding light; and well, in that process, became a $20 billion company. In this episode, we're going to take you along Dylan's journey from taking Figma from a little startup …

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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The Rise and Fall of Peloton 11:37

6M ago11:37

11:37

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services A few years ago, you couldn't talk about at home fitness without the word peloton coming up in the conversation. That's because Peloton was a whole revolution. The company seemingly popped up out of nowhere at the right time and got so successful that it made i…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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The Rise & Fall of AllBirds 9:20

6M ago9:20

9:20

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services At its peak, AllBirds represented a brand that could potentially dominate the footwear market while also being eco-friendly. But somewhere along the line, it all fell apart. So, what really happened? How did AllBirds go from being one of the brightest prospects…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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Email Marketing Tips for Your eCommerce Business 5:47

6M ago5:47

5:47

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services When it comes to email marketing, you’re probably aware that there are about a million different ways you can ensure everything from the best open rate to the most conversions. Avoid the confusion, and start your email marketing campaign with these tips in mind…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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The Rise of Shein - Beating H&M, Zara, & now Amazon! 8:57

7M ago8:57

8:57

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services In the last few years, Shein has gone on to dominate the world of fast fashion like no other. With hundreds of new clothes being added to the site every single day at the cheapest rates you can ever imagine, it’s no surprise that the $100 billion dollar company…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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Shopify Plus VS. Adobe Commerce (powered by Magento) - Feature Comparison 2022 14:42

10M ago14:42

14:42

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Unsure about which ecommerce platform to choose? In this episode, we go over the main differences and selling points of Adobe Commerce (powered by Magento) and Shopify Plus, so you can decide which one fits your business needs best. ============================…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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Top 5 SEO Tips for 2022: Skyrocket Your eCommerce Traffic (Shopify, Magento, BigCommerce, WooCommerce) 7:39

12M ago7:39

7:39

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services We're happy to share our recommended eCommerce SEO techniques! By sticking to these principles, we were able to grow our client's organic traffic by over 4000% last year, and increase their revenue by 500%. Be sure to try them out! =============================…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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Adobe Commerce (Magento) - Open Source VS Commerce 12:05

1y ago12:05

12:05

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services In this episode, we dive into the differences between the open source and commerce versions of Adobe Commerce (Magento). Stay tuned and find out which version offers the features that fit your needs! Optimize your checkout with Dominate: https://www.dominate.co…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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Adobe Commerce (Magento 2) Pricing - How to Estimate Your Costs 9:18

1y ago9:18

9:18

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Adobe Commerce (formerly known as Magento) is one of the top platforms for B2B commerce, and large companies looking to build a solid ecommerce presence. In this episode, we'll go over Adobe Commerce's cost of ownership and overall pricing. Optimize your checko…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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Meet IWD Agency - The eCommerce Experts 2:19

1y ago2:19

2:19

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services ============================================================== Known as the wedding coordinators of eCommerce... We've been doing this for 15 years and have seen it all. We're here to solve eCommerce problems by connecting you with the right solutions. Whether …

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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10 Best Adobe Commerce (Magento) B2B Features & How to Amplify Them with IWD’s B2B Suite 13:11

1y ago13:11

13:11

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services In this episode, we'll go over why Adobe Commerce (formerly known as Magento) is one of the top platforms for B2B commerce, and why you should consider it for your business. Stick around and check out our very own B2B solution, and see what it can do to improve…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
Post COVID eCommerce Trends 7:32

1+ y ago7:32

7:32

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Get Dominate (completely free) : https://www.dominate.co/ We’ve seen what eCommerce trends were going strong before COVID, and we’ve looked at the ones that occurred in the midst of it - now, let’s talk about the future. In this episode, I'm sharing five eComme…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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Pre-COVID eCommerce and Trends That Are Here to Stay 5:32

1+ y ago5:32

5:32

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services 2019 may seem like a distant memory; when we think of how the pandemic changed everyday life. eCommerce, is no different. In this episode, we cover what eCommerce looked like before COVID, and the trends that emerged during the pandemic that are here to stay. =…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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How to Do Digital Marketing for Agriculture in 2021? 9:42

1+ y ago9:42

9:42

What is one thing many businesses have dreaded and avoided? You got it - Digital Marketing! There's no need to panic, check out this episode for 6 ways to promote your agricultural company in the digital age. #DigitalMarketing #Agriculture #eCommerceforAgriculture ============================================================== Other eCommerce Resour…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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How to Do Cannabis Marketing in 2021? 11:38

1+ y ago11:38

11:38

If you take the time to learn the ropes, successfully marketing cannabis online is going to bring you huge returns, as the industry continues to see unprecedented growth. In this video, we cover what you need to know to stay on the right side of the law while marketing cannabis-related products, and 5 essential marketing strategies you'll need to g…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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Walmart shares eCommerce technologies with Adobe Commerce and Magento Open Source 3:06

1+ y ago3:06

3:06

When you think of Walmart, do you think innovative? tech-based? Omni-Channel? Market leaders? You should. Last month Walmart did a press release announcing their partnership with Adobe Commerce and Magento Open Source to utilize some of Walmart's ever-growing eCommerce technology. So good news Adobe and Magento users - Here are some things you can …

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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10 Reasons To Use Adobe Experience Manager 9:48

1+ y ago9:48

9:48

Looking for unique features among CMS' that could possibly become your company’s game-changer? Then listen up to today's episode! As part of the Adobe Experience Cloud, Adobe Experience Manager- or AEM – helps companies create, manage, and refine the customer experiences they offer across every digital channel – including mobile apps and social com…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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What is Adobe Experience Manager? 8:30

1+ y ago8:30

8:30

We all know Adobe has created some of the most powerful computer software out there.. So have you heard of Adobe Experience Manager? What is it? And why does it kick ass? In this episode, listen up for an overview of AEM and it's four main capabilities. #TopAdobeCommerceExtensions #AdobeCommerceCloud #eCommerceTrends #IWDagency ====================…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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WooCommerce Checkout Page Customization - How to Increase Conversions for Free 7:25

1+ y ago7:25

7:25

You can't take any chances with your checkout suite.. Especially when it comes to WooCommerce! At IWD, we always customize our client's checkout pages and approve conversion rates. In this episode, learn how to create WooCommerce checkout changes that help your ROI... For free! #WooCommerce #eCommerce #IWDagency #CheckoutSuite =====================…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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Top 16 Adobe Commerce (Magento) Extensions 16:40

1+ y ago16:40

16:40

Do YOU want to get the most out of your Adobe Commerce (Magento) store?? Who doesn't, right? Over the years we've used a lot of extensions! In today's episode, you'll hear all about the list we've compiled. It includes our Top 16 Apps but if you have any you love, please let us know! #AdobeCommerceCloud #Magento #eCommerceTrends #IWDagency ========…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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The 3 Main Subscription Business Models for Online Stores 6:57

1+ y ago6:57

6:57

If you want to maximize your profits in customer satisfaction while avoiding unnecessary costs, you need to make sure to pick the right subscription business model for YOUR company. Did you know there are actually three different business models to follow? In this episode, you'll learn how to to offer the best subscription service to your customers…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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Post-Covid Shopping Trends: What to Sell on Your eCommerce Store 7:53

2y ago7:53

7:53

It looks like COVID may be on the decline – and we have the online shopping trends that definitely aren't! In today's episode, we'll discuss the TOP TEN hot products and tends right now that you NEED to have on your eCommerce store. #ShoppingTrends #eCommerce #OnlineShopping #IWDagency ============================================================== …

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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5 of the Best WooCommerce Plugins 5:15

2y ago5:15

5:15

Wanting to take your WooCommerce site to the next level? In today's podcast, we have the TOP plugins to accelerate your growth - most of them are FREE! Go ahead and listen to get started.. They're guaranteed to make life easier with WooCommerce. https://youtu.be/f2SkC25yfdg #WooCommerce #WooCommerceApps #eCommerce #IWDagency =======================…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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The 6 BigCommerce Apps You MUST Have 7:22

2y ago7:22

7:22

Looking to supercharge your BigCommerce site? We have some of the TOP BigCommerce apps! We've optimized eCommerce stores for ten years now and in today's episode, we'll talk about the apps that will grow your store or help make your life easier while using BigCommerce. https://youtu.be/nehDcPqvm1Y #BigCommerce #eCommerce #IWDagency ================…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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Free PayPal POS App for Magento & Adobe Commerce 1:11

2y ago1:11

1:11

You're constantly on the move.. Shouldn't your POS System be too? Now every feature you love about your online store will be available wherever your point-of-sale occurs – In today's episode, you'l learn about a POS System that allows your store to always be at your fingertips! #MagentoSolutionsPartner #PayPal #PayPalPOS #PayPalPOSSystem #PayPalHer…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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How to Make Money on TikTok in 2021 7:16

2y ago7:16

7:16

While TikTok is one of the most popular apps in the world, are you utilizing it to it's full capacity? Did you know you could be making millions on this free app?? In this episode, we’ll cover just exactly how much money users are making and the 5 methods in order to do so. #TikTok #TikTokMarketing #Marketing #eCommerce ============================…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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Top 6 Marketing Tricks Using TikTok for Your Business 7:13

2y ago7:13

7:13

In this episode, I’m going to talk about the social media platform that your company can't afford to ignore - And that is basically hard to ignore these days in general - TikTok. I'll show you the incredible, simple steps that only a few marketers are currently following to turn short TikTok clips into longterm marketing results. #TikTok #TikTokMar…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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Why use WooCommerce? 7:24

2y ago7:24

7:24

In this podcast, I’m going to talk about an eCommerce platform that will power your company's website and why it's one of the most popular options on the market. I'll explain what WooCommerce is and six reasons why so many companies love it and why you probably will too. BOOKMARKS: #WooCommerce #WhyUseWooCommerce #eCommerce ========================…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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What Is Marketo? And What Does Marketo Do? 6:07

2y ago6:07

6:07

In this podcast, I’m going to go into much more detail about what Marketo actually does, pricing and explain how it works. By the end, you’ll know if Marketo is something you should consider for your business or if you should keep looking. BOOKMARKS: 00:00 - Marketo Analytics Intro 00:48 - Marketo Analytics Automation Features 02:45 - Marketo Analy…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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What's all the hype about Adobe Analytics? 6:22

2y ago6:22

6:22

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services As a business owner, one of the most important investments you can make is in a high-performing analytics platform. In this video, we'll introduce you to one of the most popular of these platforms: Adobe Analytics We'll go over some of the household names that …

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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Magento Open Source vs Magento Commerce 6:29

2y ago6:29

6:29

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Magento One-Page Checkout Marketing Services At IWD Agency, we’re Magento partners who have been working with the platform for over a decade. While it’s one of the most popular eCommerce platforms in the world, there are actually three versions you’ll need to consider before you …

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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Is WooCommerce Really Free? 7:20

2y ago7:20

7:20

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post WooCommerce One-Page Checkout Marketing Services One of the main reasons WooCommerce has become so popular is that it’s free. However, at IWD Agency, we’ve been building WooCommerce sites for years, so I can tell you that’s not completely true. If you plan on using this popular e…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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15 Tips to Writing the Best Product Descriptions Customers Cannot Resist 12:29

2y ago12:29

12:29

Everyone knows what a product description is. It’s a description…of a product. But do you know how to write product descriptions that actually sell? Like so many aspects of eCommerce, something as simple as a product description has huge potential for your bottom line. Improving your product descriptions is a cost-effective way to convert more of t…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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Did Google's Recent Algorithm Update Target Amazon? 8:43

2y ago8:43

8:43

If your eCommerce company is like many, your competitors fall into two categories: Amazon. And everybody else. Unfortunately, Amazon has become harder and harder to compete with every year. Many eCommerce companies have given up on organic traffic altogether, knowing the top of those results are always dominated by Amazon. Instead, they dedicate th…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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The Ultimate Shopify SEO Checklist for Generating Traffic 6:02

2y ago6:02

6:02

Shopify is one of the most popular eCommerce platforms for online stores. Since its start in 2004, the company has grown from 5 people in a coffee shop to over 5,000 across the globe. It’s done this with one goal in mind: “Making commerce better for everyone.” It is this goal to reach and help everyone that serves as the foundation for one of the g…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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How Magento Destroys Shopify with just 5 Features 9:56

2y ago9:56

9:56

This video discusses 5 ways Magento destroys Shopify. If you need any of these five features then you're going to want to pick Magento over Shopify for sure. They're both great platforms but you have to use them for the right cases. Some people would fit better into Shopify and some people are going to fit better into Magento. It just depends on yo…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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How Much Does Magento Cost? 21:55

2y ago21:55

21:55

In an ideal world, eating bacon would be healthy and the cost of running your eCommerce website would be transparent. Sadly, we don’t live in an ideal world. Sometimes, you end up paying a lot more than you had planned for important business services like your company’s eCommerce software. Luckily, you don’t need to live in an ideal world to get up…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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Top 10 Must Have Shopify Apps for 20201 16:22

2y ago16:22

16:22

Shopify, the popular eCommerce platform owns roughly 20% of the market. One of the many reasons it enjoys this kind of popularity is that Shopify is both extremely customizable and user-friendly. Look no further than the crowded Shopify app store for proof of this. There’s an app for just about any goal you have for your store. This video covers th…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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What is BigCommerce? A beginners guide. 20:44

2y ago20:44

20:44

BigCommerce, headquartered in Austin, TX, is one of the fastest-growing eCommerce software platforms in the world. Since its inception in 2009, the company has grown to more than 600 employees and supports more than 90,000 online stores in over 120 countries. With clients ranging from startups to midsized businesses to high profile companies – incl…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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How Much Money Does Amazon and the other eCommerce Giants Make Every Day? You will be SHOCKED! 10:29

2+ y ago10:29

10:29

Have you ever wondered just how much the top eCommerce companies make every day, minute, and second? Online retailers are at the top of their game and their global revenues show it. eCommerce is a multi-billion dollar industry, and there’s no sign of it slowing down. More and more retailers are switching to eCommerce to connect to the growing numbe…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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How to Increase Your Shopify Conversion Rate 16:56

2+ y ago16:56

16:56

Although there have never been more eCommerce platforms on the market, there are still a lot of reasons to love Shopify. The platform is extremely popular for being extremely user-friendly. That popularity means that there is also a massive network of developers constantly creating plugins, extensions, and apps that make Shopify even more effective…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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How to Write SEO Friendly Blog Posts 12:47

2+ y ago12:47

12:47

Obviously, the main focus needs to be using your blog to educate your readers, so they feel more confident about making a buying decision. This is why one of the oldest adages in content marketing is that you need to “write for people” first and think about SEO second. Of course, this is generally easier said than done. While it’s a nice gesture to…

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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20 Ways to Drop Abandoned Cart Rates - Part4 7:58

2+ y ago7:58

7:58

According to research done by the Baymard Institute that looked at 41 different studies on cart abandonment stats the average shopping cart abandonment rate is an absolutely brutal 69.57%! We’ve compiled 20 of the best ways our agency has learned to drop shopping cart abandonment rates for eCommerce clients across a number of different industries. …

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The eCommerce Playbook - For Magento, Shopify & BigCommerce

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20 Ways to Drop Abandoned Cart Rates - Part3 7:13

2+ y ago7:13

7:13

According to research done by the Baynard Institute that looked at 41 different studies on cart abandonment stats the average shopping cart abandonment rate is an absolutely brutal 69.57%! We’ve compiled 20 of the best ways our agency has learned to drop shopping cart abandonment rates for eCommerce clients across a number of different industries. …

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