Email Marketing for eCommerce Guide for Beginners (Tips, Strategies & Key Metrics)

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If you're not doing email marketing, you're missing out on a big chunk of revenue being left on the table. Whether you're just starting out, or you want to make the most of your campaigns; keep these tips in mind to boost those conversions!

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BOOKMARKS: 00:00 - Email Marketing Tips 01:28 - Best Strategies to Start with Email Marketing 03:03 - Your Email List: Welcome List and Opt-ins 04:18 - Abandoned Cart Email Flows 04:43 - Abandoned Cart Emails Frequency: How Many You Should Send 05:43 - Email Marketing - Key Metrics 05:50 - 1. Open Rate Metric & AB Testing 07:02 - 2. Clickthrough Rate 07:23 - Email Frequency & Brand Awareness 08:41 - Email Marketing Driven by Personal Data 10:04 - Email Design Tips 11:08 - Email Marketing: in-house vs. Agency 13:20 - Email Marketing During Holidays 15:38 - Drip Campaigns & Segmentation 16:21 - Using Templates for Email Marketing 17:49 - Browse Abandonment

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Other eCommerce Resources:

Proven Metrics for Your eCommerce Success - Using AOV & CRO When To Use An Agency Or Freelancer For Your eCommerce Store Email Marketing Tips for Your eCommerce Business eCommerce SEO Optimization Tutorial How to Do Cannabis Marketing How to Do Digital Marketing for Agriculture What is Adobe Experience Manager? What is Adobe Analytics? What is Marketo? Three Types of Subscription Business Models

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On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.

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