'Beyond The Field' is your all-access pass to the business side of sports. This one-of-a-kind podcast decodes India’s multi-billion-rupees sports industry. Host Nadeem Sheikh, a sports professional with 6 years of experience, chats with industry insiders to get the inside scoop on all aspects of sports - building teams, fundraising, media management, and brand sponsorships. How was the IPL successfully managed during the Covid lockdown? How can a grassroots football team raise funds? Can E-S ...
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The Rock Fight: Outdoor Industry & Adventure Sports Commentary
Colin True - outdoor industry journalist
The Rock Fight – not just another outdoor or adventure podcast; it's a full on rebellion. We’re here for those inside and outside the outdoor industry. Outdoorsy listeners who are tired of the same worn-out paths. If you want to hear honest discussions that mirror the candid outdoor industry banter you have after a long hike in the wilderness, cracking the cooler while loading the bikes, sharing the ski lift with a stranger, waxing your board at the beach, jumping off rocks into the river, o ...
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Can Outdoor Media Ruin A Whole Town? Plus: Hunting Grizzly Bears & When Does Brand Matter?
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin hit on a few of the more interesting and notable stories to come out of the outdoor community over the past week. The show kicks off by delving into a lively discussion about the complexities of brand loyalty in outdoor gear, based on the news that Rocky Mounts has b…
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The ISPO Recap! Plus: The TNF/Kardashian Collab & C-Suite Moves At Cotopaxi and Merrell
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) outdoor industry insider Eoin Comerford joins Colin and Producer Dave to recap his time at the ISPO trade show in Munich! Eoin discusses the notable decline in participation and booth sizes at the show and how the changes seen at ISPO can tell us what to expect at future shows in t…
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Is This Brand The Future Of Nutrition For The Outdoor Industry?
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin sits down with the founders of Fuel Goods, a new nutrition fulfillment brand looking to change up an entire category. Fuel Goods is reshaping the nutrition landscape within the outdoor industry by offering a subscription service that emphasizes the importance of proper fuelin…
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California's Propane Ban, BC Camper Found After 50 Days! Plus: Why Hiking Is Awesome
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin break down some of the more notable stories to come out of the outdoor industry and community. They start with the implications of new legislation in California that will ban single-use propane canisters in 2028. They also talk about a man who got lost while campin…
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Too Many Brands? Exploring Oversaturation In The Outdoor Industry. Plus: Here Come The Tariffs & The 'Contract To Grow' Strategy
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin starts the show by taking a look at the sheer number of outdoor apparel brands that are all making pretty much the same products and have the same brand messaging. He and Producer Dave talk about how this situation has created an upside for differentiation and success for the…
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Adventure Entertainment: The Biggest Outdoor Media Company You Haven't Heard Of
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin sits down with Toby Ryston-Pratt, the founder and CEO of Australia's Adventure Entertainment. Do you know about Adventure Entertainment? If you do, you are one up on Colin. AE was founded by Toby in 2016 and has made remarkable strides since its inception, acquiring multiple …
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A French Revolution? Millet Mountain Eyes U.S. Specialty Shops! Plus: The WI Paddler Who Faked His Own Death
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin run through some of the more notable headlines to come out of the outdoor industry and community over the past week. The episode kicks off with a discussion about French brand Millet announcing their intention to enter the US outdoor marketplace and the challenges fa…
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The Running Event/Switchback Reaction Show! Plus: Is REI Back?!
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Producer Dave offer their thoughts on their time at last weeks edition of The Running Event/Switchback. Then Eoin Comerford makes his debut as a weekly regular on THE ROCK FIGHT! Eoin will be appearing each Monday on the show to offer his unique insights into what is happen…
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The Persistent Gender Gap in How We Cover Outdoor Adventure
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) professional adventure athlete Sunny Stroeer joins Colin to talk about how there continues to be a gender gap in the way the outdoor media covers women's outdoor accomplishments. The outdoor gender gap is a pressing issue that continues to impact women in adventure sports, as discu…
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YETI's Strategy: Unpacking Why Mystery Ranch is Getting the Axe
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show taking a closer look at this weeks big story: YETI telling retailers they will be sunsetting Mystery Ranch after 2025. YETI's decision to phase out Mystery Ranch's consumer-facing business while retaining its military operations has raised eyebrows in the outdo…
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Why Brand 'Recommerce' Is Important To The Future Of The Outdoor Industry
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Aaron Provine, the president and owner of Geartrade, returns to discuss the evolving landscape of secondhand gear and recommerce in the outdoor industry. Aaron highlights the growing momentum toward secondhand products and picks a fight with Colin's criticism of brand recommerce pl…
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YETI to Sunset Mystery Ranch, REI's New CMO & Shackleton in 3D!
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Multiple sources have reached out to THE ROCK FIGHT from the GOA Connect show happening in Kansas City this week with the news that after acquiring the brand just this past January, Yeti will be sunsetting the consumer arm of Mystery Ranch after 2025 while retaining their military business. Colin & Justin talk about the implications of this move an…
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Polartec's Shed Less Fleece: Fabric Innovation Or Greenwashing?
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head), Colin opens the show discussing Polartec's recent announcement of their Shed Less fleece, a fabric that, according to the brand, reduces microfiber shedding by up to 85%. Drawing on his experience, Colin offers insights into the challenges ingredient brands face when developing in…
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Brand Updates & Other Insights with the Outdoor Industry's Consigliere
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) outdoor industry insider Eoin Comerford returns to give Colin and Producer Dave his perspective on some of the topics that we've been covering lately. Eoin discusses the loss of identity and authenticity brands deal with after being acquired by larger corporations. Using Marmot, Mo…
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Climate Change Claims French Ski Resort, Congress Gets Graded & Gravel Bikes Get Bouncier
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin run through topics and headlines to come out of the outdoor adventure community over the past week or so including a French ski resort that has closed due to climate change, grades for Congress when it comes to National Parks, and Hipcamp's acquisition of BookOutdoor…
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HeyDude: A $2.5 Billion Footwear Fumble? Plus: prAna Is Channeling The Gap & Vans Gets Technical
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show reflecting on the latest earnings report from Crocs that details how their $2.5 billion investment, HeyDude, has not been faring too well. Then he and producer Dave explore how HeyDude's limited demographic and marketing could end up making the whole thing a ri…
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A New Outdoor Brand For The "New Woman In The Outdoors"
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Producer Dave are joined by the founders of SENIQ; a new brand focused on making outdoor apparel for women. It's not a secret that for much of the Outdoor Industry's history the primary directive when it came to apparel or footwear for women was to take something made for…
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Friday the 13th: The 2024 Halloween Special!
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin continue their annual Halloween tradition by taking in an outdoorsy horror flick. Last year it was The Blair Witch Project this year? The original Friday the 13th! They start the show by talking about a couple of headlines to come out of the outdoor community in the …
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Marmot: From Outdoor Pioneer to Zombie Brand? Plus: Dick's Closes Public Lands & Hoka Keeps Growing
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show reacting to last weeks earnings report from Newell, owner of Marmot, that shows how the once great outdoor brand is sliding further into mediocrity. Then Colin and Producer Dave discuss the historical significance of Marmot and its innovative past, contrasting …
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Is The Outdoor Industry Leading When It Comes To Sustainability? Plus: This Week In Greenwashing!
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) environmental fashion journalist Sophie Benson returns to talk about the latest sustainability topics to come out of the outdoor industry. Sophie joins Colin & Producer Dave to share her insights on the recent upcycling and recommerce initiatives from various outdoor brands. The ep…
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The Jail Time FKT, The Most Famous Foot On Mt. Everest & Pickleball Corner!
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head), Paddy O'Connell returns for his record setting 6th appearance! He joins Colin & Justin to talk about the production of season 2 of his show "PaddyO Sucks At..." and sticks around to chat about some adventure headlines to come out of the outdoor community. Three hosts means three P…
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Vasque's Downfall: A Cautionary Tale For Outdoor Brands
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin kicks off the show talking about the decision by Red Wing to sunset the Vasque brand. Colin and Producer Dave delve into the historical significance of Vasque, a company that since 1964 has played a crucial role in shaping outdoor footwear in the US. They examine the trajecto…
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Grassroots Outdoor Alliance President Talks Outdoor Specialty Retail
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's all about outdoor specialty retail! Specialty retailers play a crucial role in the outdoor industry, serving as community connection points and acting as tastemakers essential for brand legitimacy and consumer engagement. Today on THE ROCK FIGHT Gabe Meyer, president of the Gr…
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Kent Ebersole, the president of the Outdoor Industry Association (OIA), joins Colin to discuss the recent shift from its long-standing trade show relationship with Outdoor Retailer to a new partnership with Switchback. Kent talks about the rationale for moving on from OR and why th…
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National Forest Service Job Cuts, A Texas Thru Hike & The Best Outdoor Sports Draft!
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Today on THE ROCK FIGHT Colin & Justin kick off the show with the Outdoor Sports Draft where they take turns assembling a roster of their favorite outdoor activities that you get you to vote on! Check out Rock Fight's Instagram & LinkedIn feeds to vote or if you're listening on Spotify you can vote in the Spotify app. Then they run through some of …
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The Art of Collaborations: How Outdoor Brands Are Missing the Mark
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show with his thoughts on the new running focused collaboration between Altra Running, Smartwool and REI. He and Producer Dave critique the decision to launch a collection that feels uninspired and overly safe, and also highlights how outdoor brands often fail to ge…
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Inside The Outdoor Secondhand Marketplace
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) the secondhand conversation continues with a real life secondhand retailer. Barruch Ben-Zekry is the founder of Out&Back, an online secondhand website. Today Barruch sits down with Colin to discuss the importance of brands engaging with the secondhand market and how consumer awaren…
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Hurricane Helene's Lasting Impact, Mount Rainier Gets Shorter & Space Is Scary
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Wednesdays mean adventure here on THE ROCK FIGHT (an outdoor podcast that aims for the head) and Colin & Justin open the show by celebrating this past Sunday's National Coffee Day with THE ROCK FIGHT's official National Coffee Day Quiz! Because, you know, coffee is our greatest adventure beverage (or something). Then they discuss the lasting impact…
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Is A Consumer Shift Coming To The Outdoor Industry? Plus The 'Recommerce' Mailbag!
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show by commenting on a quote from the CEO of a major outdoor retailer that a "notable shift in consumer behavior is on the horizon". Then he and Producer Dave go through some of the more notable listener feedback we have received regarding brand specific secondhand…
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Do Climbers Make Better Business Leaders? A Conversation With Black Diamond's President
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we sit down with Neil Fiske, the president of Black Diamond. Two stories lead to this conversation. First was the news that broke a few months back about BD 'narrowing their focus' after years of unwieldy expansion and then the story from a few weeks back about BD investing in and …
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Outdoor Retailer Moves To One Show Per Year
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head), Outdoor Retailer Show Director Sean Smith joins Colin & Producer Dave to talk about the recent announcement that OR is putting Winter Market out to pasture and moving to one June event per year. Sean talks about the reasoning behind the move, the response, comments and criticism t…
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Secondhand Websites & Upcycled Garments: Why Outdoor Brands Need To Do Better
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show by offering his thoughts on two sustainability focused stories to come out of the outdoor industry in the past week. Flylow announced the arrival of it's secondhand e-commerce site while Cotopaxi launched a new collection of upcycled garments. And while both in…
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The Outdoor Industry's Podcast Blindspot
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin promises you that he's not trying lure in sponsors or pat himself on the back. Because we're talking podcasts... not the creative side of podcasts but the business side of podcasts. Podcast advertising is $4 billion large globally. But very few outdoor industry brands and ret…
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Otters Attack! Cave Cheetos! A Lost Hiker! A New World Record!
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It's adventure headlines day on THE ROCK FIGHT (an outdoor podcast that aims for the head)! Today Colin & Justin Housman run through headlines to come out of the outdoor community over the past week. Here's the rundown: A dropped bag of Cheetos caused big problems at Carlsbad Caverns National Park in New Mexico proving that wherever people go, litt…
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The North Face & The State Of Outdoor Brand Messaging
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show by talking about the new brand video from The North Face and what the messaging from outdoor brands should be in 2024 (00:55). Then Colin & Producer Dave talk about the latest stores to open under the banner of Gearhead Outfitters (22:23), a prediction for the …
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we dig into the details behind the acquisition of Backcountry.com by CSC Generation with former Moosejaw CEO Eoin Comerford. Eoin joins Colin and Producer Dave to chat about how Backcountry found themselves in their current position, what we know about their new owner, and how this…
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Backcountry.com Acquired & What Do We Do About Dogs In The Outdoors?
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show by digging into one of the more touchy subjects in the outdoors: Dogs and their place in our community (01:01). Then Colin and Producer Dave talk about the news that broke last week that Backcountry.com has sold to CSC Generations (16:37) and how an executive p…
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Should We Care About Killian Jornet's New Record?
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin open the show by getting Justin's thoughts on the new social platform from Outside and how it's integration into Gaia will impact Justin's use of that app (02:50). Then they run through the following headlines to come out of the outdoor community over the past week…
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Outdoor Industry Shake Up: Black Diamond Teams With Retailer Wilderness Exchange
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) owner and founder of Wilderness Exchange, Don Bushey, sits down with Colin to give a behind the scenes look at his new partnership with Black Diamond. Last month news broke that Black Diamond and Wilderness Exchange would be forming a new retail partnership. One that allows Wildern…
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Outside Inc Goes Social, Solo Stove Goes Back To Snoop & Rossignol Goes Running
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin starts the show by giving his thoughts on Outside Inc launching their own social media platform and offers why he thinks Outside keeps making these bizarre strategic decisions (01:03). Then he and Producer Dave talk about the following headlines to come out of the outdoor ind…
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How Do We 'Re-Center' The Outdoor Industry?
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Doug Schnitzpahn joins the fray to talk about how the outdoor industry has lost it's way. (Look at that 'poet and didn't even know it' type stuff here on THE ROCK FIGHT) Doug is a journalist and the Editor In Chief for Elevation Outdoors and has been in and around the outdoor indus…
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Arc'teryx DTC Strategy Hits Big, Patagonia's New Election Policy & Switchback Adds Even More Brands
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin starts the show by digging into Arc'teryx and Amer's big second quarter and why good brand strategy is paying off for the premium outdoor brand. Then he and Producer Dave take a look at the latest brands to join the roster at The Running Event and Switchback as well as the ne…
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National Park Tragedies, Mowing Lawns For A Ski Pass plus Deuter & Hydraflask's New Partnership
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head), Justin Housman is back on the mic! Monday's on THE ROCK FIGHT are for stories to hit the outdoor industry and now Saturday's are for the adventure community. Today on the show Colin & Justin get caught up on several stories to come out of the outdoor and gear world including: Ther…
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Outdoor Trade Show Update: News Out Of The Running Event & Switchback
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Christina Henderson returns to the show to talk about the recent news to come out of The Running Event and Switchback Trade Shows. Last week the following news stories came out of The Running Event/Switchback trade show world: The Running Event will be leaving it's long time home o…
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The 10 Greatest Outdoor Shoes Ever, BD's New Gear Shop & Lolë Acquires Sanuk From Deckers
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show (01:05) by ranking the 10 outdoor shoes that appear on Footwear News list of The Greatest Shoes of All Time. Then Colin and Producer Dave run through the following headlines that came out of the outdoor industry over the past week: Lolë Brands has acquired Sanu…
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REI Retail Rumble, Dick's, EMS & More Outdoor Drama
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we’re bringing out a big gun who can speak to what is happening in outdoor retail. Eoin Comerford, is the principal at Outsize Consulting and is an outdoor industry veteran as the former CEO of Moosejaw Mountaineering. He has a unique view on outdoor big box retail as well as what'…
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EMS Sells For A Song, Nike's 'Winning Isn't For Everyone' Ad & Switchback Adds Heavy Hitters To Fall Show
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show talking about the negative reaction to Nike's Winning Isn't For Everyone ad campaign (01:05). TL;DR: outdoorsy people need to relax. Then Colin & Producer Dave hit the following headlines to come out of the outdoor industry over the last week: Last Friday the $…
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How The Outdoor Market Alliance Is Shaking Up The Outdoor Industry
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we take a look at a new outdoor organization and the impact it has had on the business of going outside. The Outdoor Market Alliance is a group of Rocky Mountain based independent sales agencies that have established a permanent showroom for the more than 175 outdoor brands that th…
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REI Listener Backlash & Crocs Sneaker Drama
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens things up by responding to listener responses to last week's episode and how REI and Dick's are growing increasingly close to being the same thing. Then Colin & Producer Dave hit the following headlines to come out of the outdoor industry over the past week: Black Diamo…
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Let People Try: Inclusion In The Outdoor Industry with Teresa Baker
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Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're going there. Enter: Teresa Baker. Teresa has been a force for change in the outdoor industry when it comes to DEI and environmental initiatives for the past 7 years. She founded the In Solidarity Project to build a more diverse outdoor industry with a core component of her wo…
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