5 Lessons From Microsoft’s Bing Failure Every Tech Entrepreneur Should Learn

10-Minute Tech Talks: How Tech Companies Fail and How Entrepreneurs Can Avoid It

How do you compete with a tech giant like Google and avoid becoming a marketing cautionary tale?

This episode dissects Microsoft Bing's infamous "Bing and Decide" campaign and reveals how marketing missteps—like lacking clear differentiation and misjudging audience needs—can derail even the biggest brands.

1. Learn the dangers of self-declared branding and how it alienates consumers.
2. Understand why audience-first messaging is critical to building trust and engagement.
3. Discover actionable tips to ensure your marketing aligns with your product's unique value.

Hit PLAY to hear Kevin Meany of 9Rooftops uncover Bing’s branding blunders and share lessons to strengthen your marketing strategy.

Produced by the Pittsburgh Technology Council, this is a podcast for tech and manufacturing entrepreneurs exploring the tech ecosystem, from cyber security and AI to SaaS, robotics, and life sciences, featuring insights to satisfy the tech curious.