Working with GE Legendary CEO Jack Welch, on corporate reward systems - Interview by Joanne Tan of Steve Kerr_Episode 12, Season 2

10PlusBrand

How did Jack Welch lead GE to be the best run company in the world? Dr. Steve Kerr shares inside stories, as the designer and implementor of renowned GE WORKOUT, and other systems and programs for rewarding collaborative behaviors.

(Sample gems of wisdom:)

“Rewards were the third thing… You have to define it, you have to create the behaviors, after that you operationalize it, then you say how would we measure it?"

“It’s the operationalization. Because once you get behavioral, it’s easy to measure.”

“…anything you can behaviorally describe, you can measure, and anything you measure you can reward.”

“Your rewards depend on management, management depends on goals that have been operationalized, and objectives that are made tangible so people know what it is they work on.”

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© Joanne Z. Tan All rights reserved.

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