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Nội dung được cung cấp bởi United States Studies Centre. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được United States Studies Centre hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
An historic shutdown and a BuzzFeed bombshell
Manage episode 225568319 series 2461335
Nội dung được cung cấp bởi United States Studies Centre. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được United States Studies Centre hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
We return in 2019 in the midst of an historic US government shutdown. Meanwhile, a steady stream of new Democratic candidates are putting up their hands for the 2020 race and the White House has been rocked by allegations in a BuzzFeed News report that the president directed his former lawyer to lie to Congress. Former Bloomberg BNA analyst and research associate with the Council on Foreign Relations in New York, Jared Mondschein, joins the podcast to discuss the high stakes for Trump, the Democrats and the media.
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33 tập
Manage episode 225568319 series 2461335
Nội dung được cung cấp bởi United States Studies Centre. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được United States Studies Centre hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
We return in 2019 in the midst of an historic US government shutdown. Meanwhile, a steady stream of new Democratic candidates are putting up their hands for the 2020 race and the White House has been rocked by allegations in a BuzzFeed News report that the president directed his former lawyer to lie to Congress. Former Bloomberg BNA analyst and research associate with the Council on Foreign Relations in New York, Jared Mondschein, joins the podcast to discuss the high stakes for Trump, the Democrats and the media.
…
continue reading
33 tập
Tất cả các tập
×Hosted by Drew Sheldrick and produced by Elliott Brennan. Thanks to the Bubamara Brass Band and Ketsa for their musical contributions this week.

1 Mia Love on Trump, race and the Republican Party 32:57
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Hosted by Drew Sheldrick and produced by Elliott Brennan. Thanks to the Bubamara Brass Band, Ketsa and Lloyd Rogers for their musical contributions this week.

1 Could the US-China trade deal save or sink Trump? 19:23
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Đã thích19:23
Hosted by Drew Sheldrick and produced by Apoorva Kolluru. Thanks to the Bubamara Brass Band, Ketsa and Kevin McLeod for their musical contributions this week.

1 Another phone call causes US-Australia angst 22:13
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Hosted by Drew Sheldrick and produced by Elliott Brennan. Thanks to the Bubamara Brass Band, Ketsa and Broke for Free for their musical contributions this week.
Hosted by Drew Sheldrick and produced by Elliott Brennan. Thanks to the Bubamara Brass Band, Ketsa and Meydan for their musical contributions this week.
Hosted by Drew Sheldrick and produced by Elliott Brennan and Apoorva Kolluru. Thanks to the Bubamara Brass Band, Ketsa and the Dee Yan-Key for their musical contributions this week.
Hosted by Drew Sheldrick and produced by Elliott Brennan. Thanks to the Bubamara Brass Band, Ketsa and the United States Army Old Guard Fife Drum Corps for their musical contributions this week.
Hosted by Drew Sheldrick and produced by Apoorva Kolluru and Elliott Brennan. Thanks to the Bubamara Brass Band, Freemartens and Ketsa for their musical contributions this week.
Hosted by Drew Sheldrick and produced by Apoorva Kolluru. Thanks to the Bubamara Brass Band and Ketsa for their musical contributions this week.

1 Democracy promotion in the strongman era 19:01
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Hosted by Drew Sheldrick and produced by Apoorva Kolluru. Thanks to the Bubamara Brass Band and Ketsa for their musical contributions this week.
Hosted by Drew Sheldrick and produced by Elliott Brennan. Thanks to the Bubamara Brass Band, the MIT Concert Choir, Lobo Loco and Ketsa for their musical contributions this week.

1 Trump launches a campaign that never ended 17:20
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Hosted by Drew Sheldrick and produced by Elliott Brennan and Apoorva Kolluru. Thanks to the Bubamara Brass Band, Zikrayat and Ketsa for their musical contributions to this episode.

1 Alliance politics in the age of "America first" 21:53
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Đã thích21:53
Hosted by Drew Sheldrick and produced by Elliott Brennan and Apoorva Kolluru. Thanks to the Bubamara Brass Band, Lloyd Rogers and Ketsa for their musical contributions to this episode.
Hosted by Drew Sheldrick and produced by Elliott Brennan. Thanks to the Bubamara Brass Band, Kevin MacLeod, Tri-Tacyon and Ketsa for their musical contributions to this episode.
Hosted by Drew Sheldrick and produced by Elliott Brennan. Thanks to the Bubamara Brass Band and Ketsa for their musical contributions to this episode.
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