Empowering Voices in Social Media & PR: The Brand Groupies Story - Carey Balogh & Lauren Genest on 2B Bolder

2B Bolder Podcast : Career Insights for the Next Generation of Women in Business & Tech

In episode #96 of the 2B Bolder podcast, joined by two trailblazing women in the world of public relations and social media. Join me as we sit down with Carey Balogh and Lauren Genest, the dynamic duo behind Brand Groupies, a powerhouse agency revolutionizing the PR landscape.

In this episode, Carey, the founder and CEO, and Lauren, the Partner & President of Brand Groupies, share their unique career journeys, insights, and innovative strategies that have positioned their agency at the forefront of the industry. Since its inception in 2015, Brand Groupies has been a beacon for B2B companies and visionary leaders in sectors like architecture, engineering, construction, design, and real estate, helping them to amplify their brands with a distinctive blend of social media and public relations.
Dive into the world of "SOPR," a term coined by our guests that symbolizes the seamless integration of social media and PR. Discover how Carey and Lauren make their clients the rock stars of their industries and gain valuable insights into the evolving landscapes of PR and social media.
Episode Highlights:

1. Career Insights: Carey and Lauren recount their professional backgrounds and the pivotal moments that led to their success with Brand Groupies.
2. The Evolution of PR: Lauren discusses the transformation of PR in the past five years and her predictions for the future.
3. Social Media Strategies: Carey delves into the evolution of social media for B2B brands and key priorities in the current landscape.
4. Passion for PR and Podcasts: Lauren shares what she loves most about PR and podcast management.
5. Client Collaboration: Lauren reveals her approach to working with new clients, blending strategy and creativity.
6. Advice for Aspiring Professionals: Carey offers guidance for women starting in PR or social media.
7. Agency vs. Client Experience: Lauren weighs in on the benefits of agency-side versus client-side experience in PR and social.
8. Hiring the Best: Carey discusses the qualities and skills she looks for in candidates.
9. Entrepreneurial Insights: Carey shares lessons and advice for those aspiring to start their own business.
10. Female Leadership Strengths: Lauren reflects on the strengths that have contributed to their business success.
11. The Meaning of 2B Bolder: Both guests share their personal interpretations of what it means to be bolder.
12. Building a Personal Brand: Carey offers advice on the critical aspects of developing a strong personal brand.
13. Resilience in PR and Social Media: Lauren talks about maintaining resilience and avoiding burnout in a demanding industry.
14. Reflective Advice: Both guests share what advice they would give to their younger selves.

Don't miss this empowering conversation filled with practical wisdom, career advice, and inspiring stories. Tune in to learn how Carey and Lauren are redefining the PR industry and encouraging others to be

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1. Empowering Voices in Social Media & PR: The Brand Groupies Story - Carey Balogh & Lauren Genest on 2B Bolder (00:00:00)

2. [Ad] What It's Like To Be... (00:16:15)

3. (Cont.) Empowering Voices in Social Media & PR: The Brand Groupies Story - Carey Balogh & Lauren Genest on 2B Bolder (00:16:53)