88 - Becoming the story

a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

We like to think we’re rational beings and we mistakenly believe that we can persuade or create the action we want by creating awareness of an issue or presenting facts and rational arguments alone.

But as our own experience shows us logic, data, or rational arguments alone don’t cut it. If it did, we would all eat healthy, have active lifestyles, and not be glued to our phones.

What has proven to be a powerful tool to move us into action is storytelling. But how can you use stories for your organization and what makes a good story?