Crayon Activist/Author Bellen Woodard on More Than Peach

A Closer Look with Pam Atherton

Bellen Woodard is 11 years-old and the CEO of More Than Peach, but her story started when she was 8, and everyone in her class kept asking for the Skin Color crayon, meaning the peach crayon. But Bellen isn’t peach-colored. And she knew a lot of other kids weren’t either.

Now, at 11, she is the CEO of the world's first multicultural art brand and Kid/Woman/Black-owned business. She’s the world’s first Crayon Activist, and has transformed an entire industry with her global movement. And she’s also the author of the children’s book "More Than Peach."

In our chat we get her advice on how to handle things when you get discouraged, and what some of the challenges are that she faces as an entrepreneur. Plus - how a major brand changed their product in the wake of Bellen’s activism, why she wrote the book, and what she’s working on for the future.