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052: Preeti Kotamarthi on behavioural science at Grab
Manage episode 404797532 series 3556050
Nội dung được cung cấp bởi Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Daniel Ross and Dan Biggar, Daniel Ross, and Dan Biggar hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Preeti KS set up and leads the BS team at Grab in Singapore. Grab is the super app which provides users with transportation, food delivery and digital payments. Think the Uber of SE Asia, approximately! It is Southeast Asia's first decacorn and the biggest technology startup in the region.
Show notes
- Grab’s motivation for getting into behavioural science
- How Preeti set up a BS practice from scratch and what were the objectives
- How Preeti built credibility and convinced colleagues to take behavioural science seriously?
- Early experiments: understanding why customers hate surge pricing. Not as obvious as you might imagine
- How Grab thinks about pricing by country, city and district – different cultures, norms and economies
- Experiments in making drivers feel respected
- Why companies are typically sceptical about behavioural science
- How cultural context influences how we think. Different driver motivations within SE Asia region
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