Choosing the right platforms for Accountant Marketing

Accountants Are Sexy, Change My Mind.

In this episode, Captain Kelli Doorne-Millott and Karen Reyburn delve into marketing strategies tailored for accountants. Their discussion underscores collaboration as superior to competition, emphasising the importance of aligning marketing support with personal values. They explore various platforms suitable for accountants, including LinkedIn, Instagram, and TikTok, stressing the necessity of a diverse marketing mix catering to the target audience's preferences. Consistency, trust-building, and providing evidence emerge as pivotal elements in effective marketing.
Additionally, they discuss the imperative of crafting compelling content that captivates potential clients and resonates with their interests. Reyburn and Captain Kelli further discuss the significance of audience understanding, advocating for tailored marketing approaches. They stress the need to highlight the positive impact of accounting services on clients' lives and communicate this impact effectively. Selecting marketing platforms in line with audience preferences and engagement patterns is also deemed crucial.
Accountants are encouraged to inquire directly about clients' preferred platforms and information formats. Authenticity is underscored as paramount, urging practitioners to showcase their genuine selves in marketing endeavours.
Takeaways
Collaboration over competition is key in the marketing industry, and it's crucial to find marketing support that aligns with your values.
There are various platforms available for accountants, such as LinkedIn, Instagram, and TikTok, but the choice should be based on your target audience and the messages you want to convey.
Consistency is essential in building trust with potential clients, and showing up consistently across different platforms helps establish credibility.
Engaging content that resonates with your target audience is more important than the specific platform you use.
Providing evidence and addressing potential client concerns in your marketing content helps build trust and credibility.
A marketing mix that includes a combination of platforms and formats tailored to your target audience is more effective than relying on a single platform. Understand your audience and tailor your marketing efforts to meet their needs
Focus on the impact your services have on clients' lives and communicate that effectively.
Choose marketing platforms that align with your audience's preferences
Ask your clients directly about their preferred platforms and formats for receiving information
Be authentic and show your true self in your marketing efforts
Chapters
00:00 Introduction and Collaboration Over Competition
04:00 Choosing the Right Platforms for Accountant Marketing
08:57 The Importance of Consistency and Trust in Accountant Marketing
12:27 Creating Engaging Content that Resonates with Potential Clients
24:17 The Impact of Your Services: Communicating Effectively
25:26 Choosing the Right Marketing Platforms
29:49 Directly Asking Clients About Their Preferences
37:08 Authenticity in Marketing: Showing Your True Self
Meet our sponsor: Charterparth
Charterpath aims to inspire more finance professionals to volunteer their time and skills, connect them with non-profit opportunities, and engage with the wider sector so volunteering is a core part of a finance professional’s career.
Connect with Kelli? www.linkedin.com/in/kellidoorne
Find out how Accounting Pirates can help you with your marketing journey, visit www.accountingpirates.com