Win Photography Clients with Cassidy Lynne’s Social Media Strategy

After the Shoot - A Photography Podcast

If you’re not building your audience on social media as a professional photographer, you’re losing out on hundreds potential clients. Big time.

But fear not, because wedding photographer and social media genius Cassidy Lynne — with 226K+ followers just on Instagram! — is here to show you the ropes.

In the very first episode of After the Shoot podcast, Cassidy and Justin talk about her professional journey as a photographer, how she blew up on social media, and also share advice on how professional photographers can leverage social media to grow and market their business — without getting overwhelmed.

This is an episode no photographer lost in this digital world should miss.

Connect with Cassidy -

Instagram: https://instagram.com/cassidylynne

Website: https://cassidylynnephoto.com/

Her clothing line, Necessidy: https://necessidy.com/

Listen to the Oh Shoot! Podcast: https://aftershoot.co/3W5ee4J

Topics covered:

00:00 - Introduction

01:51 - How Cassidy got into wedding photography

04:21 - How Cassidy blew up on social media

06:29 - How Cassidy juggles all her ventures

07:36 - Why social media is so important for photographers

09:39 - Why Original audio is huge on social media right now

10:40 - How to target customers on Facebook

12:23 - Free vs paid promotion on social media

13:05 - How to keep up with social media trends

15:05 - Do you need 200k followers to run a photography biz?

17:32 - Maximizing virality on social media

19:44 - Overdoing it on social media

23:15 - Finding wedding photography clients on Pinterest

24:56 - Being intentional about what you post across platforms

26:03 - Wrapping up

Send us a text

New season comes out in October 2024!
Get on the After the Shoot email list: https://aftershoot.co/podcast
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This podcast is brought to you by Aftershoot, an AI culling and editing software that gives professional photographers their time, and their life, back so they can focus on what they do best.
Try Aftershoot today: https://aftershoot.co/tryus

Connect with us -
YouTube: https://www.youtube.com/@aftershoot
Instagram: https://www.instagram.com/aftershootco/
TikTok: https://www.tiktok.com/@aftershootco
X (formerly Twitter): https://twitter.com/aftershootco/
Threads: https://www.threads.net/@aftershootco
Facebook page: https://www.facebook.com/aftershootco/
Join the Aftershoot Community on Facebook: https://www.facebook.com/groups/aftershootusers/

Chương

1. Introduction (00:00:00)

2. How Cassidy got into wedding photography (00:01:52)

3. How Cassidy blew up on social media (00:04:21)

4. How Cassidy juggles all her ventures (00:06:29)

5. Why social media is so important for photographers (00:07:36)

6. Why Original Audio is huge on social media right now (00:09:39)

7. How to target customers on Facebook (00:10:40)

8. Free vs paid promotion on social media (00:12:23)

9. How to keep up with social media trends (00:13:05)

10. Do you need 200k followers to run a photography biz? (00:15:05)

11. Maximizing virality on social media (00:17:32)

12. Overdoing it on social media (00:19:44)

13. Finding wedding photography clients on Pinterest (00:23:15)

14. Being intentional about what you post across platforms (00:24:56)

15. Wrapping up (00:26:03)