Screening, Training, and Support Featuring Jacob Goldman

Ajax Union B2B Marketing Podcast

Jacob Goldman is the CEO of Fresh Prints, whose company was featured on the INC 5000 as one of the fastest growing companies in the US.

Fresh Prints uses Campus Managers, like a sales team on steroids, who are given more autonomy than most companies would give college students. A lot is invested in their recruiting, training and support.

Listen to this interview and find out how Jacob operates based on the advice to always optimize for learning.

Additional Show Notes--

Growth: We learned more from the experience of running a business in college than any single class. Training and supporting students really powers the growth.

Marketing : We played with a lot of different recruiting funnels and marketing strategies. Referrals from existing campus managers has been one great source. We also recently started giving out scholarships. As the applications come in, we reach out to those who would make great campus managers.

Advice : There’s a common misconception about campus ambassador programs. People think it will be very passive and just run on its own. If you want it to work well, you have to be willing to invest a lot of time and resources into each student.

Purpose : “I love the challenges and how I’m constantly uncomfortable.”

Stress: I accept the fact that this is what I signed up for and that the stress comes with it. Understanding that most entrepreneurs go through the same thing is comforting.

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