3 Amazon PPC Basics Every Beginner Should Know 2023

Amazon FBA with Ngoc Truong

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Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

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Reid Hoffman: LinkedIn Co-Founder on Building and Scaling Massively Valuable Companies Fast | Entrepreneurship | E332 51:40

cách đây 11 weeks trước51:40

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51:40

Despite having a strong product idea, Reid Hoffman’s first startup collapsed, forcing him to return investors’ capital. This tough experience reshaped his approach to entrepreneurship. By embracing failure, iterating quickly, and adapting relentlessly, he went on to become a leader at PayPal and later, the co-founder of LinkedIn. In this episode, Reid shares the concept of blitzscaling, which prioritizes speed over perfection, smart strategies for taking risks, and insights on achieving rapid market dominance. In this episode, Hala and Reid will discuss: (00:00) Introduction (01:32) Building Impact-Driven Businesses (02:56) Why We Need More Entrepreneurs (04:31) The Vision Behind LinkedIn’s Success (06:43) Lessons from a Failed Startup (09:26) Making Quick, Intense Decisions at PayPal (12:39) Blitzscaling: Prioritizing Speed Over Efficiency (18:10) Maintaining Company Culture While Scaling (21:20) The Power of Early Market Dominance (25:01) The Five Stages of Company Growth (28:54) Strategies for Taking Intelligent Risks (31:44) Why Product Perfection Delays Success (33:25) Pivoting Early to Seize New Opportunities (36:18) Entrepreneurship as a Team Sport Reid Hoffman is an entrepreneur, investor, partner at Greylock, and co-founder of LinkedIn and Inflection AI. He was an executive at PayPal and a founding investor in several companies, including OpenAI. Reid actively supports various non-profits and has received numerous accolades, including an honorary CBE from the Queen of England and the Salute to Greatness Award from the Martin Luther King Jr. Center for his philanthropic efforts. Resources Mentioned: Reid’s Book, Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies : amzn.to/4jnQkfQ Sponsored By: OpenPhone - Get 20% off 6 months at openphone.com/PROFITING Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Rocket Money - Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to rocketmoney.com/profiting Indeed - Get a $75 job credit at indeed.com/profiting RobinHood - Receive your 3% boost on annual IRA contributions, sign up at robinhood.com/gold Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new All Show Keywords: Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset. Career, Success, Entrepreneurship, Productivity, Careers, Startup, Entrepreneurs, Business Ideas, Growth Hacks, Career Development, Money Management, Opportunities, Professionals, Workplace, Career podcast, Entrepreneurship podcast…

cách đây 2 năm trước 17:01

M4A•Trang chủ episode

Amazon PPC Structure and Important Settings at the 3 Levels:

3 Tiers of Amazon PPC
Portfolio and how it works
Portfolio Budget Cap
Important Campaign Settings
Important Ad Group Settings
Portfolio view on Amazon Campaign Manager
How to set Budget Cap for a Portfolio?
Campaign view on Amazon Campaign Manager
Campaign Settings on Campaign Manager
Ad Group view on Campaign Manager
Negative targeting for Ad Group level
Recap

Watch on Youtube: @NgocTruongfba

Connect with me on Facebook: @NgocTruongPPC

Connect with me on LinkedIn: @NgocTruong215

Connect with me on TikTok: @NgocTruongfba

28 tập

#Business #Ngoc Truong

Amazon FBA with Ngoc Truong

3 Amazon PPC Basics Every Beginner Should Know 2023

Amazon FBA with Ngoc Truong

published cách đây 2 năm trước

Chia sẻ

M4A•Trang chủ episode

Amazon PPC Structure and Important Settings at the 3 Levels:

3 Tiers of Amazon PPC
Portfolio and how it works
Portfolio Budget Cap
Important Campaign Settings
Important Ad Group Settings
Portfolio view on Amazon Campaign Manager
How to set Budget Cap for a Portfolio?
Campaign view on Amazon Campaign Manager
Campaign Settings on Campaign Manager
Ad Group view on Campaign Manager
Negative targeting for Ad Group level
Recap

Watch on Youtube: @NgocTruongfba

Connect with me on Facebook: @NgocTruongPPC

Connect with me on LinkedIn: @NgocTruong215

Connect with me on TikTok: @NgocTruongfba

28 tập

#Business #Ngoc Truong

Tất cả các tập

Amazon FBA with Ngoc Truong

1
28. How I Used AI to Win Back Buy Box 2:11

cách đây 34 weeks trước2:11

2:11

In this episode, I'll share with you quickly of how I won back my Buy Box from no one else but Amazon. Stay tuned! - Check out my new book of how to build a best-seller listing on Amazon from day one: ⁠⁠⁠https://zerotobestseller.com/waitlist/⁠⁠⁠ - Watch the episode on Youtube: AmazonFBA with Ngoc Truong. 👉 Connect with me on Facebook @NgocTruongPPC 👉 Connect with me on LinkedIn: @ngoctruong215/ 👉 Connect with me on TikTok: @ngoctruongfba…

Amazon FBA with Ngoc Truong

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27. Five Things I've Done To Protect Profitability 25:28

cách đây 39 weeks trước25:28

25:28

2024 has not been an easy year for Amazon FBA sellers, especially with the rising fees imposed by Amazon. Selling on Amazon is not cheap, but everything has its price. In this episode, I'm sharing with you five key things I've done to maintain and even increase the net profit margins for my products. - Check out my book: ⁠⁠https://zerotobestseller.com/waitlist/⁠⁠ - Watch the episode on Youtube: AmazonFBA with Ngoc Truong. 👉 Connect with me on Facebook @NgocTruongPPC 👉 Connect with me on LinkedIn: @ngoctruong215/ 👉 Connect with me on TikTok: @ngoctruongfba…

Amazon FBA with Ngoc Truong

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26. Steal Sales From Top Brands By Amazon PPC 4:09

cách đây 46 weeks trước4:09

4:09

Sponsored Product targeting or ASIN targeting campaigns have still been some of the most effective Amazon PPC campaigns for years, and 2024 is no exception. Let's find out what features in product targeting campaign you can utilise to maximise sales. - Check out my book: ⁠https://zerotobestseller.com/waitlist/⁠ - Watch the episode on Youtube: AmazonFBA with Ngoc Truong. 👉 Connect with me on Facebook @NgocTruongPPC 👉 Connect with me on LinkedIn: @ngoctruong215/ 👉 Connect with me on TikTok: @ngoctruongfba…

Amazon FBA with Ngoc Truong

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25. Amazon PPC Launch Strategy 2024 10:49

cách đây 51 weeks trước10:49

10:49

If you want your new product to become No.1 New Release, driving traffic and sales instantly, here are the 3 must-have Amazon PPC campaigns that have repeatedly helped my products become No.1 New Release on Amazon US marketplace. Whether you are a beginner or an existing Amazon seller, there is something for you in this episode. Check out my book: https://zerotobestseller.com/waitlist/ Watch the episode on Youtube: AmazonFBA with Ngoc Truong. 👉 Connect with me on Facebook @NgocTruongPPC 👉 Connect with me on LinkedIn: @ngoctruong215/ 👉 Connect with me on TikTok: @ngoctruongfba…

Amazon FBA with Ngoc Truong

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24. 3 Biggest Mistakes in Amazon Listings 2024 4:18

cách đây 1 year trước4:18

4:18

3 things you should NOT do in an Amazon listing in 2024. They may cost you thousands of dollars. Learn why. My soon-to-be published book: https://zerotobestseller.com/waitlist Watch the episode on Youtube: AmazonFBA with Ngoc Truong.

Amazon FBA with Ngoc Truong

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23. Amazon's New Product Image Rule, Pros & Cons 6:12

cách đây 1 year trước6:12

6:12

In January 2024, Amazon announced a shocking product photo requirement. Let's hear what it is about and how you'll handle it! To learn more about by book "Zero to Bestseller: How to build a 7-figure Amazon listing from day one ": https://zerotobestseller.com/waitlist Watch the episode on Youtube: AmazonFBA with Ngoc Truong.…

Amazon FBA with Ngoc Truong

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22. Boost Listing Conversion w UGC in Amazon Posts 9:07

cách đây 1 year trước9:07

9:07

Unleash the power of UGC which is a trend that is working right now in advertising. Amazon post is no exception. In this episode, I'll talk about: What happens if traffic stays the same but listing Conversion Rate increases? Types of product photos and videos that convert well on Amazon in 2024 What is a Post? What type of content you can use for Amazon Posts? Where will your Amazon store's Posts be shown? Two reasons why Posts will increase your product listing conversion rate. How store posts helped increase my brand's listing conversion rate, above the category's average How often should you post? 4 ways to produce content for your Amazon store posts? My book about how to create an optimal Amazon listing from day one Watch the episode on Youtube: AmazonFBA with Ngoc Truong.…

Amazon FBA with Ngoc Truong

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21. Amazon's New 3D Image Feature 2:19

cách đây 1 year trước2:19

2:19

Amazon has released new 3D content feature that allows shoppers to try on the product in real time using augmented reality technology. A game changer in user experience and listing conversion rate. Let's see how it works! Watch the episode on Youtube: AmazonFBA with Ngoc Truong.

Amazon FBA with Ngoc Truong

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20. Amazon PPC Strategies 2023, 2024 3:49

cách đây 1 year trước3:49

3:49

My real TACoS revealed. 4 high-level strategies for Amazon PPC 2024. Episode recap: - My TACoS - Total Advertising Cost of Sales - What is my average TACoS in 2023 so far? - Amazon PPC ACoS, TACoS explained - 4 Strategies for Amazon PPC 2023, 2024 - Why do we have to do Amazon listing optimisation? - My soon-to-be-launched Amazon FBA book Watch the episode on Youtube @ngoctruongfba, AmazonFBA with Ngoc Truong.…

Amazon FBA with Ngoc Truong

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19. Best Product Video Length on Amazon 4:51

cách đây 1 year trước4:51

4:51

What is the optimal length for a product video on Amazon listing? Let's find out. Amazon's requirements for product video length? What is the best practice for product video length in 2023, 2024? What is View Duration Percentage (VDP) on Amazon? My product videos on Amazon What happens if your videos have lower View Duration Percentage? My takeaways Amazon new 3D image feature with virtual try-on…

Amazon FBA with Ngoc Truong

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18. Amazon Video Ads What Not To Do in 2023 9:00

cách đây 2 years trước9:00

9:00

Amazon Sponsored Brand Video Ads What NOT To Do! If you're targeting Broad Match keywords in sponsored brand video campaign, then STOP it. Do this instead. To view examples, watch the episode on Youtube @AmazonFBA with Ngoc Truong. Happy selling x

Amazon FBA with Ngoc Truong

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17. AI Generated Product Photo 2023 2:42

cách đây 2 years trước2:42

2:42

I tried an AI generative platform to create customised product photo based on photo of the product itself and descriptions of what I wanted the final image to be. And here was what I got. Watch the episode on Youtube @ngoctruongfba - AmazonFBA with Ngoc Truong.

Amazon FBA with Ngoc Truong

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How to Reduce FBA Fee in 2023? 6:21

cách đây 2 years trước6:21

6:21

FBA fee (Fulfilment by Amazon) fee is the biggest cost component of your product when selling on Amazon. Therefore, saving FBA fee becomes a critical step in maximising your profit. Here are the key moments: Find product dimensions and weight measured by Amazon How Amazon calculates a product's FBA fee? Create a Support case How to describe the issue in the support case How will Amazon handle your fee-review request and what will the result look like? Watch on Youtube: @NgocTruongfba Connect with me on Facebook: @NgocTruongPPC Connect with me on LinkedIn: @NgocTruong215 Connect with me on TikTok: @NgocTruongfba…

Amazon FBA with Ngoc Truong

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3 Amazon PPC Basics Every Beginner Should Know 2023 17:01

cách đây 2 years trước17:01

17:01

Amazon PPC Structure and Important Settings at the 3 Levels: 3 Tiers of Amazon PPC Portfolio and how it works Portfolio Budget Cap Important Campaign Settings Important Ad Group Settings Portfolio view on Amazon Campaign Manager How to set Budget Cap for a Portfolio? Campaign view on Amazon Campaign Manager Campaign Settings on Campaign Manager Ad Group view on Campaign Manager Negative targeting for Ad Group level Recap Watch on Youtube: @NgocTruongfba Connect with me on Facebook: @NgocTruongPPC Connect with me on LinkedIn: @NgocTruong215 Connect with me on TikTok: @NgocTruongfba…

Amazon FBA with Ngoc Truong

1
11 Product Photo Styles That Convert Like Crazy on Amazon! 32:56

cách đây 2 years trước32:56

32:56

The Definitive Guide to Amazon FBA Product Photography. What types of product photos that convert well on Amazon? Overview of 11 Photo Styles and Their Roles 1) Lifestyle Photos 2) Specifications Photos 3) Use-Case Photos 4) Unboxing Photos 5) Features Close-Up 6) Key-Selling-Point Photos (KSP) 7) Comparison Photos 8) Result: Before - After Photos 9) How-To-Use, Installation Photos 10) Certifications Photos 11) 360 Degrees Spin Imagery Recap Watch on Youtube: @NgocTruongfba Connect with me on Facebook: @NgocTruongPPC Connect with me on LinkedIn: @NgocTruong215 Connect with me on TikTok: @NgocTruongfba…

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