Rewind: Believing in the Blair Witch (Updated!)

American Hysteria

This is an update on the new developments surrounding one of my favorite movies of all time, The Blair Witch Project, paired with our 2019 minisode. When news broke that the film's production company Lionsgate will be reviving the franchise with genre giant Blumhouse, the three original actors took to social media with a serious bone to pick. The Blair Witch Project masqueraded as real found footage of three college students who went missing in the woods while recording a documentary on the local legend. The story of the missing students and the lore of the Blair Witch were both widely believed during its monumental release, and we are covering just how the directors and marketing team were able to pull off one of the greatest hoaxes in American history, creating an original urban legend and facilitating its spread while also using a truly unorthodox method of filming, essentially becoming the Blair Witch, that encouraged true fear out of the actors.

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