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Why Selling is Personal during a Crisis
Manage episode 310807676 series 3073441
Nội dung được cung cấp bởi Anthony J Conklin. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Anthony J Conklin hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
The business of sales has always been about building trust and delivering value. But we rarely hear anything about being "personal" Perhaps it was because it was seen (from an old school point of view) as being weak, lazy even lack confidence.
That was before March 2020.
Today the business of selling is personal first!
During and after a crisis, its a very different ball game,
The fundamentals of selling remain the same, but the order has shifted.
Want to know how to prepare for your first meeting? Get to know the person you're meeting with first - understand how they are dealing with this crisis - its called putting the client first. Thanks to Andrew Sobel for his insights and his book It Starts with Clients.
By the way, if you are thinking about getting your sales process back on track during this crisis, I have a Free 30-minute sales coaching session to help you better understand where you are and where you want to go.
Click here https://www.theajcgroup.com/contact
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