How To Build Trust and Connection Through Storytelling with Jude Charles : Part 1 | 076

Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers

Player FM - Internet Radio Done Right

Đã thêm cách đây hai năm

Nội dung được cung cấp bởi Jon Clayton. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Jon Clayton hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

Mind The Business: Small Business Success Stories

1
Pushing Past Stagnation & Business Plateaus 30:21

cách đây 6 ngày trước30:21

Nghe Sau

Danh sách

Thích

Đã thích

30:21

Hitting plateaus is a common milestone in business, but there’s a difference between stability and a rut. In the last installment of this season, we’ll dive into the ways small business owners push beyond plateaus and find new ways to achieve revenue growth. Jannese and Austin wrap up their time in Nashville, Tennessee with a wonderful visit to N.B. Goods to speak with owner Camille Alston . Camille details the times where she hit a wall with profits, the strategies she implemented to increase revenue, what worked, what didn’t, and the important lessons she learned in the process. You won’t want to miss this informative final chapter! Learn more about how QuickBooks can help you grow your business: QuickBooks.com See omnystudio.com/listener for privacy information.…

cách đây 13 ngày trước 28:47

MP3•Trang chủ episode

Today's Guest...

For over 18 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.

Episode Highlights...

00:00 Introduction

01:39 Meet Jude Charles: Filmmaker and Storytelling Expert

04:03 Why is Storytelling Important in Business?

07:42 Three Essential Stories Every Business Should Share

12:23 Overcoming Challenges and Building Trust Through Stories

15:44 What Holds People Back From Sharing Stories?

20:02 The Simplicity of Effective Storytelling

27:21 Conclusion and Next Steps

Key Takeaways...

📖 Why Storytelling Matters in Business

Telling your story helps people trust you and connect with you. When you share your journey, successes, and big ideas, you show what makes you different. People remember stories – and that makes you stand out.

💬 Being Real Builds Trust

Being open about your experiences (even the tough ones) helps people relate to you. When you’re honest and real, your audience feels a stronger connection. That trust makes them more likely to work with you.

✏️ Keep Storytelling Simple

Jude Charles breaks storytelling into two easy steps:

1️⃣ Pick a clear moment – A time when something important happened.

2️⃣ Share the lesson – What you learned from it.

That’s it! No overthinking, just simple, powerful stories that connect with your audience.

Links Mentioned In The Episode...

Grab a free copy of Storytelling for Design Creatives

Visit Jude’s Website

Follow Jude on Instagram

—--

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

https://architecturebusinessclub.com/blueprint

—--

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

https://architecturebusinessclub.com/waitlist

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

https://www.linkedin.com/in/mrjonclayton/

In The Next Episode...

Jon & Jude’s conversation on storytelling concludes in our next episode.

81 tập

#Entrepreneur #Arts #Business #Marketing #Graphic Design #Jon Clayton

How To Build Trust and Connection Through Storytelling with Jude Charles : Part 1 | 076

Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers

published cách đây 13 ngày trước

Chia sẻ

MP3•Trang chủ episode

Today's Guest...

Episode Highlights...

00:00 Introduction

01:39 Meet Jude Charles: Filmmaker and Storytelling Expert

04:03 Why is Storytelling Important in Business?

07:42 Three Essential Stories Every Business Should Share

12:23 Overcoming Challenges and Building Trust Through Stories

15:44 What Holds People Back From Sharing Stories?

20:02 The Simplicity of Effective Storytelling

27:21 Conclusion and Next Steps

Key Takeaways...

📖 Why Storytelling Matters in Business

💬 Being Real Builds Trust

✏️ Keep Storytelling Simple

Jude Charles breaks storytelling into two easy steps:

1️⃣ Pick a clear moment – A time when something important happened.

2️⃣ Share the lesson – What you learned from it.

That’s it! No overthinking, just simple, powerful stories that connect with your audience.

Links Mentioned In The Episode...

Grab a free copy of Storytelling for Design Creatives

Visit Jude’s Website

Follow Jude on Instagram

—--

👇 Click the link below to grab the Architecture Business Blueprint 🎁

It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.

https://architecturebusinessclub.com/blueprint

—--

👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁

https://architecturebusinessclub.com/waitlist

👇 And if you enjoyed this episode…

Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.

👇 Follow or Connect with Jon on LinkedIn at...

https://www.linkedin.com/in/mrjonclayton/

In The Next Episode...

Jon & Jude’s conversation on storytelling concludes in our next episode.

81 tập

#Entrepreneur #Arts #Business #Marketing #Graphic Design #Jon Clayton

ทุกตอน

1
How To Build Trust and Connection Through Storytelling with Jude Charles | Part 2 | 077 32:10

cách đây 6 ngày trước32:10

32:10

Jon continues his chat with filmmaker, author, and master storyteller Jude Charles to explore the power of storytelling in business. They discuss how capturing and sharing personal and professional stories can humanise a brand and attract more clients. Jude offers practical advice on building a 'story bank,' the importance of video storytelling, and how speaking engagements can enhance your business. Real-world examples from architects and interior designers illustrate how storytelling can be leveraged for greater business success. Today's Guest... For over 18 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage. Episode Highlights... 00:00 Introduction 01:29 The Power of a Story Bank 04:01 Crafting Engaging Stories 08:50 Success Stories in Design 14:42 Marketing Beyond Your Portfolio 22:40 The Impact of Video Storytelling 27:04 Final Thoughts and Takeaways 29:04 Travel and Connection 31:12 Closing Remarks Key Takeaways... Why storytelling matters 🗣️ If you want people to trust you and feel a real connection, sharing stories helps. When you tell personal stories, it shows the human side of your business. It makes you easier to understand and easier to like. Jude says it’s a good idea to keep a “story bank” – a place where you write down little things that happen each day. You can use these stories later when you need them. Using video to tell better stories 📹 Video is a great way to tell stories. People can see your face, hear your voice, and really get a feel for who you are. Jude says video helps people understand what your business is all about – sometimes much faster than reading words on a website. It helps them decide if you’re the right person to work with. Marketing isn’t just about pretty pictures 📸 If you're an architect or designer, don’t just show your finished work. Let people see what happens behind the scenes. Share clips of your team working, or happy clients talking about their experience. And try speaking on podcasts or at events – it helps more people find you and trust you. These simple things make a big difference when it comes to getting the right clients. Links Mentioned In The Episode... Grab a free copy of Storytelling for Design Creatives Visit Jude’s Website Follow Jude on Instagram —-- Want to explore podcasting for your business? 👉 Book a chat with Jon to explore working with him 📞 Interested in joining our membership community? 👉 Click here to JOIN THE WAITLIST 😀 Resources… 👉 Grab the Architecture Business Blueprint 🎁 It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge). 👉 Follow or Connect with Jon on LinkedIn 🤝 👇 And if you enjoyed this episode… Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode. In The Next Episode... Next time Jon explores how much money is enough.…

1
How To Build Trust and Connection Through Storytelling with Jude Charles : Part 1 | 076 28:47

cách đây 13 ngày trước28:47

28:47

Jon is joined by Jude Charles, an expert in storytelling and documentary filmmaking for entrepreneurs. They discuss the three types of stories every business should share: origin stories, success stories, and vision stories, to build a strong connection with their audience. Jude shares his insights from over 18 years of experience, highlights from his book 'Dramatic Demonstration,' and personal anecdotes to demonstrate the power of effective storytelling in business. Additionally, Jude reveals the importance of vulnerability and authenticity in storytelling and offers a simple two-step formula for crafting impactful stories. Don't miss this episode to learn how strategic storytelling can help you attract ideal clients and grow your business. Today's Guest... For over 18 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage. Episode Highlights... 00:00 Introduction 01:39 Meet Jude Charles: Filmmaker and Storytelling Expert 04:03 Why is Storytelling Important in Business? 07:42 Three Essential Stories Every Business Should Share 12:23 Overcoming Challenges and Building Trust Through Stories 15:44 What Holds People Back From Sharing Stories? 20:02 The Simplicity of Effective Storytelling 27:21 Conclusion and Next Steps Key Takeaways... 📖 Why Storytelling Matters in Business Telling your story helps people trust you and connect with you. When you share your journey, successes, and big ideas, you show what makes you different. People remember stories – and that makes you stand out. 💬 Being Real Builds Trust Being open about your experiences (even the tough ones) helps people relate to you. When you’re honest and real, your audience feels a stronger connection. That trust makes them more likely to work with you. ✏️ Keep Storytelling Simple Jude Charles breaks storytelling into two easy steps: 1️⃣ Pick a clear moment – A time when something important happened. 2️⃣ Share the lesson – What you learned from it. That’s it! No overthinking, just simple, powerful stories that connect with your audience. Links Mentioned In The Episode... Grab a free copy of Storytelling for Design Creatives Visit Jude’s Website Follow Jude on Instagram —-- 👇 Click the link below to grab the Architecture Business Blueprint 🎁 It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers. https://architecturebusinessclub.com/blueprint —-- 👇 Join the waitlist & chat group for our Community & Mastermind (for FREE) 🎁 https://architecturebusinessclub.com/waitlist 👇 And if you enjoyed this episode… Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode. 👇 Follow or Connect with Jon on LinkedIn at... https://www.linkedin.com/in/mrjonclayton/ In The Next Episode... Jon & Jude’s conversation on storytelling concludes in our next episode.…

1
The Benefits of Podcasting for Architecture Firms (& Service-Based Businesses) | 075 21:00

cách đây 20 ngày trước21:00

21:00

Jon discusses the benefits of podcasting for small architecture firms and other service-based businesses that deliver complex or technical services. He explains how podcasting can help articulate complex services, build trust, and attract the right clients. Jon also debunks common myths around podcasting, such as the need for expensive equipment or being an expert before starting. He shares practical tips on getting started, including using guest appearances to ‘dip your toe’ into podcasting. Be sure to contact Jon via the link below if you’d like to learn more about how podcasting could benefit you. Episode Highlights... 00:00 Introduction 01:51 Benefits of Podcasting for Your Business 05:59 Debunking Podcasting Myths 13:22 Overcoming Fears around Podcasting 18:08 How To Get Started with Podcasting 19:57 Conclusion and Next Steps Key Takeaways... 🎙 Building Trust and Authority A podcast helps you show people what you do and why you do it. When you share your knowledge, you build trust with potential clients. The right people will be drawn to you, and those who aren’t a good fit will move on. 🚀 Getting Past Common Podcasting Fears Think you need fancy equipment or a perfect radio voice? You don’t! ✅ Start with what you have – A simple setup works fine. ✅ Learn as you go – You don’t need to be an expert to begin. ✅ Your story matters – People connect with you, not just your content. 🎯 What Does Podcast Success Look Like? Success isn’t just about money or big download numbers. It’s about: 📅 Showing up consistently – Keep publishing, even if it’s not perfect. 💡 Sharing something useful – Help your audience, and they’ll keep coming back. 🎙 Enjoying the process – If you like doing it, you’ll stick with it! Want to explore podcasting for your business? 👉 Book a chat with Jon to explore working with him 📞 Interested in joining our membership community? 👉 Click here to JOIN THE WAITLIST 😀 Resources… 👉 Grab the Architecture Business Blueprint 🎁 It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge). 👉 Follow or Connect with Jon on LinkedIn 🤝 👇 And if you enjoyed this episode… Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode. In The Next Episode... Next time Jon chats with Jude Charles on using storytelling to attract better clients.…

1
How To Make Better Use Of WhatsApp In Your Business with Helen Nurse | 074 40:31

cách đây 27 ngày trước40:31

40:31

Jon is joined by Helen Nurse, co-founder of Digital Agency Capture One, to discuss innovative ways to use WhatsApp for business communication. Helen shares insights on how WhatsApp can improve engagement with clients, facilitate seamless communication during projects, and even serve as a powerful lead generation tool. The episode also highlights ways to automate responses and manage data effectively through WhatsApp API, offering practical tips for small business owners to enhance their customer interaction and project management. Today's Guest... Helen Nurse is the co-founder of digital agency Capture 1, specialists in creating digital content, video, filming, post-production and presentations. For the last five years she has specialised in chat-based communications, helping businesses and organisations to use WhatsApp automations and interactive strategies so you can make communication with your customers more efficient, personal, and effective. Episode Highlights... 00:00 Introduction 01:36 Meet Helen Nurse 04:28 Why Use WhatsApp for Business? 07:18 Common Misconceptions About WhatsApp 09:21 WhatsApp Use Cases and Automation 17:38 Setting Up WhatsApp for Business 20:29 Automating Lead Generation with WhatsApp 20:56 Enhancing Customer Experience with AI 22:17 The Importance of Timely Responses 23:28 Efficient Business Operations with WhatsApp 25:36 Adapting to Modern Customer Expectations 26:42 WhatsApp for Architecture Projects 31:26 Tips for Using WhatsApp in Business 36:09 Exploring New Places: Travel Stories 38:53 Conclusion and Contact Information Key Takeaways... Keep in touch easily – WhatsApp is a great way to talk to clients because so many people use it. Quick replies help you stay connected and keep conversations flowing. Save time with automation – You can set up auto-replies and message flows using tools like ManyChat. This means less manual work and faster responses for your clients. More than just messaging – Use WhatsApp for customer support, getting new leads, and managing projects. You can also send personalised messages to different groups of people. Links Mentioned In The Episode... Connect with Helen on LinkedIn Visit Capture1’s Website —-- Want to join our membership community? 👉 Click here to JOIN THE WAITLIST 😀 Interested in working with Jon? 👉 Book a chat with Jon to explore working with him 📞 Resources… 👉 Grab the Architecture Business Blueprint 🎁 It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge). 👉 Follow or Connect with Jon on LinkedIn 🤝 👇 And if you enjoyed this episode… Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode. In The Next Episode... Next time Jon talks about podcasting and how it could benefit you & your business.…

1
Overcoming The Four Fears® of Business Ownership with Mark Franklin | 073 45:37

cách đây 5 weeks trước45:37

45:37

Jon interviews mindset expert and business strategist Mark Franklin about The Four Fears® that every business owner faces: fear of not being ready, fear of not being good enough, fear of not having enough time, and fear of failure. Mark shares his insights and strategies to help listeners overcome these fears and achieve their business goals. Along the way, Mark and Jon discuss their mutual love of music and how it ties into their professional journeys, with personal reflections on perfectionism, impostor syndrome, and time management. This episode is packed with actionable advice and relatable stories to inspire small firm founders in the architecture industry. Today's Guest... Mark Franklin is an author, speaker, mindset expert and business strategist with over 20 years’ experience supporting business owners to embrace their Four Fears® - the most common barriers preventing them from having the business or life of their dreams. His Four Fears® Programmes are designed to move business owners and their teams from inertia to victory and find joy in that journey. Mark’s vision is to help others write a better story for themselves and their families. Episode Highlights... 00:00 Introduction 01:42 Meet Mark Franklin: The Four Fears® Guy 04:53 Exploring The Four Fears® 09:33 Fear of Not Being Ready 14:39 Fear of Not Being Good Enough 24:48 Balancing Quality and Efficiency in Work 25:24 Fear of Not Having Enough Time 30:19 Overcoming the Fear of Failure 31:42 Launching the Podcast: Jon's Journey 39:17 Embracing Vulnerability and Moving Forward 41:07 Favorite Travel Destinations 43:58 Connecting with Mark Franklin 44:32 Closing Remarks and Next Episode Preview Key Takeaways... Accept Mistakes and Keep Moving You don’t need to be perfect to make progress. Waiting for everything to be just right can slow you down. Taking action, even when things aren’t perfect, is often the best way forward. Face Common Business Fears Many business owners worry about not being ready, not being good enough, not having enough time, or failing. These fears are normal, but they don’t have to stop you. The key is to recognise them and take action anyway. Find Support and Build Confidence Talking to others can help you push past doubts. Whether it’s business friends, mentors, or a supportive group like the Architecture Business Club, surrounding yourself with the right people gives you the confidence to take bold steps. Links Mentioned In The Episode... Connect with Mark on LinkedIn Visit Mark’s Website Buy Mark's Book > How to Embrace the Four Fears® of Business Ownership —-- Want to join our membership community? 👉 Click here to JOIN THE WAITLIST 😀 Interested in working with Jon? 👉 Book a chat with Jon to explore working with him 📞 Resources… 👉 Grab the Architecture Business Blueprint 🎁 It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge). 👉 Follow or Connect with Jon on LinkedIn 🤝 👇 And if you enjoyed this episode… Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode. In The Next Episode... Next time Jon chats with Helen Nurse about using WhatsApp in your business.…

1
How To Be Lucky In Your Career with Mel Barfield | 072 50:32

cách đây 6 weeks trước50:32

50:32

Jon is joined by copywriter and careers advisor Mel Barfield to explore the concept of luck in your career. They discuss whether luck is just about being in the right place at the right time or if it can be maximised through strategic actions. Mel shares insights from 'The Luck Factor' book, highlighting factors like maximising chance opportunities, listening to lucky hunches, expecting good outcomes, and learning from bad experiences. She also dives into the importance of self-promotion and how being visible online can lead to unexpected opportunities. They also cover Mel's career journey, the power of social media connections, and practical tips for small architecture firm founders to boost their business visibility. Additionally, they discuss the relevance of being authentic in online interactions and the impact of COVID-19 on career flexibility and entrepreneurial approaches. You’ll get actionable insights on leveraging luck and strategic networking to grow your career and business. Today's Guest... Mel Barfield is a copywriter, event speaker, and a qualified careers advisor who’s studied the theory behind how we navigate the world of work. She writes for Freelancer Magazine. And is an award-winning tone-of-voice expert. She is also the cohost of the Indie Business Club podcast for independent creatives and anyone else that’s interested in forging their own career path. Episode Highlights... 00:00 Introduction 01:33 Introducing Mel Barfield 02:12 Superman and 80s Movies Nostalgia 04:57 Mel's Career Journey 07:32 How Luck Works In Your Career 09:20 How To Maximise Your Career Opportunities 12:31 The Role of Luck in Career Success 14:32 The Impact of COVID on Career Paths 15:48 The Power of Online Connections 21:29 Promoting Yourself and Your Work 26:18 The Value of Self-Promotion 26:53 Attracting the Right Audience 29:45 Repelling Content Strategy 30:29 Setting Boundaries with Clients 35:28 One Simple Thing You Can Do To Be More Visible 39:49 Indie Business Club Podcast 44:08 Final Thoughts and Takeaways 45:44 Travel Favorites Key Takeaways... Create More Opportunities by Putting Yourself Out There – Luck isn’t just chance; it’s about making connections. Go to networking events, connect with people on LinkedIn, and share what you do. The more people know about you, the more doors open. Be Yourself Online – Trying to please everyone won’t help you stand out. Showing your personality in your content attracts the right people and helps build real connections. Don’t be afraid to be you! Say No to the Wrong Clients – Not every client is a good fit. Share your values, working style, and boundaries upfront. This saves time and makes sure you’re working with the right people. Links Mentioned In The Episode... Connect with Mel on LinkedIn Listen To The Indie Business Club Podcast Visit Mel’s Website Visit Copy or Die’s Website —-- Interested in joining our membership community? 👉 Click here to JOIN THE WAITLIST 😀 Interested in launching your own podcast? 👉 Book a chat with Jon to explore working with him 📞 Resources… 👉 Grab the Architecture Business Blueprint 🎁 It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge). 👉 Follow or Connect with Jon on LinkedIn 🤝 👇 And if you enjoyed this episode… Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.…

1
Sustainable Websites: Is Your Online Presence Green Enough with Molly Scanlan | 071 43:47

cách đây 7 weeks trước43:47

43:47

Jon discusses the importance of digital sustainability with web designer and developer Molly Scanlan. The conversation covers how websites have a carbon footprint, actionable steps to make websites more sustainable, and why it's essential for architecture practices to integrate sustainability into their digital presence. Molly shares tips on optimising website content, choosing eco-friendly hosting, and the importance of mindful digital practices. The episode also highlights the broader benefits, including improved SEO and enhanced user experience, providing valuable insights for small business owners in the architecture field. Today's Guest... Molly Scanlan builds low-carbon websites for social enterprises and non-evil businesses. She started her first business at 21, put in a valiant stint as a primary school teacher and is now a freelance web designer, developer, writer and event speaker. Molly is a frequent podcast guest, talking about sustainability and small business and sharing her twisting career story. Episode Highlights... 00:00 Introduction 01:47 Meet Molly Scanlon: Sustainable Website Expert 04:14 What Is A Sustainable Website? 05:39 What Exactly Does Digital Footprint Mean? 10:25 How Can I Lower My Digital Footprint? 15:21 What Common Myths Are There About Sustainable Websites? 16:32 Why Might Architecture Practices Want A Sustainable Website? 20:06 Other Benefits from Sustainable Websites 22:10 Balancing Website Sustainability and Appearance 24:10 Efficient Use of Photos and Videos 28:21 Creative Constraints and Sustainable Design 33:43 How to Communicate Your Sustainability Efforts 39:01 Final Thoughts and Personal Insights 42:43 Conclusion and Next Episode Preview Key Takeaways... Your Website’s Carbon Footprint – Websites use energy, just like buildings do. Every time someone visits your site, data centres and servers work to load pages, using electricity. You can make your website greener by reducing file sizes, cutting out unnecessary content, and choosing a web host powered by renewable energy. A Faster, Smoother Experience – A well-designed, sustainable website isn’t just better for the planet—it’s better for your visitors too. Simple, streamlined pages load faster and are easier to navigate. This not only improves the user experience but can also help your site rank higher on search engines. Sustainability That Matches Your Business – If you run a business that values sustainability, your website should reflect that. Keeping it lean and efficient shows that you care about both the environment and good design. Plus, working within creative limits often leads to smarter, more effective solutions. Links Mentioned In The Episode... Connect with Molly on LinkedIn Sign up for Molly’s super short (yet mega useful) email newsletter —-- Interested in joining our membership community? 👉 Click here to JOIN THE WAITLIST 😀 Interested in working with Jon? 👉 Book a chat with Jon to explore working with him 📞 Resources… 👉 Grab the Architecture Business Blueprint 🎁 It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge). 👉 Follow or Connect with Jon on LinkedIn 🤝 👇 And if you enjoyed this episode… Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode. In The Next Episode... Next time Jon chats with Molly Scanlon about sustainable websites.…

1
Joining Architecture Business Club: Is It Right for You? | 070 17:40

cách đây 8 weeks trước17:40

17:40

Jon dives deep into the details of the Architecture Business Club membership community. Launched last year for small firm founders in architecture, the membership aims to provide a supportive network for business growth, shared knowledge, and professional fulfillment. The doors to new members will open on March 1, 2025. Jon explains the community's features, including weekly Zoom sessions, a WhatsApp chat group, a member directory, and in-person meetups. He covers membership costs, inclusivity, remote participation, and how it differs from other professional bodies. The episode also outlines community guidelines and the refund policy for new joiners. Episode Highlights... 00:00 Introduction 01:25 Benefits of the Community 02:38 Who Can Join? 03:15 Weekly Sessions and Activities 03:44 Additional Resources and Meetups 06:01 Membership Costs and Time Commitment 07:29 Why Isn't This Community Free? 10:06 Can I Join If I Live Outside The UK? 11:40 Is There A Minimum Age Limit? 12:42 Does This Community Include Any Coaching Or Mentoring? 13:08 Can I Promote My Products Or Services To Other Members? 13:34 What Are Your Community Guidelines? 14:55 Inclusion and Refund Policies 15:26 How to Join and Final Thoughts 16:26 Conclusion and Next Episode Preview Why Join the Architecture Business Club? 🔹 Support & Resources – Connect with others in architecture and related fields. You get: Weekly online sessions 💻 A friendly chat group for advice & ideas 💬 A shared library of useful resources 📚 🔹 Open to Everyone in Architecture – Whether you're an architect, interior designer, planner, or architectural technologist, you’re welcome. It’s for anyone working in and around architecture, no matter your job title. 🔹 Built for You – The club runs regular online meetings, occasional in-person meetups, and shared resources. It’s a paid membership, which means committed members who add real value. Plus, as an early member, you get to help shape how the club grows! Fancy joining us for a drink in London (after Futurebuild 2025)? 👉 Click here to register your spot 🍺 —-- Interested in joining our membership community? 👉 Click here to JOIN THE WAITLIST 😀 Interested in working with Jon? 👉 Book a chat with Jon to explore working with him 📞 Resources… 👉 Grab the Architecture Business Blueprint 🎁 It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge). 👉 Follow or Connect with Jon on LinkedIn 🤝 👇 And if you enjoyed this episode… Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode. In The Next Episode... Next time Jon chats with Molly Scanlan about sustainable websites.…

1
Building a Lean Marketing Engine for Small Architecture Practices with Sarah Noel Block | 069 42:06

cách đây 9 weeks trước42:06

42:06

Jon discusses effective marketing strategies for small architecture firms with marketing expert Sarah Noel Block. Sarah, founder of Tiny Marketing, shares her expertise on creating a lean marketing engine, including identifying dream clients, crafting a signature offer, choosing core content, and setting up lead generators. The episode also illustrates how to convert initial client interactions into profitable gateway offers, providing invaluable tips for architects to grow their businesses efficiently. Join the discussion to learn actionable strategies to streamline your marketing efforts and attract your ideal clients. Today's Guest... Sarah Noel Block is the founder of Tiny Marketing & creator of the Lean Marketing Engine. She is passionate about revolutionizing marketing for founder-led business services companies. With over a decade of experience, Sarah has mastered the art of efficient, high-impact marketing that drives growth without draining resources. Her approach leverages lean principles to create scalable marketing strategies, ensuring every dollar spent translates into measurable results. Her mission is to empower businesses to build a pipeline of ready-to-buy prospects, using smart, streamlined tactics to achieve their goals. Episode Highlights... 00:00 Introduction 01:35 Introducing Sarah Noel Block 03:53 What is a Lean Marketing Engine? 05:19 Identifying Your Dream Client 09:47 Crafting Your Signature Offer 15:48 Choosing Your Main Marketing Channel 17:53 Creating Core Content 23:23 Passive Lead Magnets and Active Lead Generators 27:50 The Gateway Offer 37:41 Conclusion and Final Thoughts 39:18 Guest's Favorite Place 40:24 Closing Remarks and Contact Information Key Takeaways... 🔹 Focus on One Strong Channel – Instead of trying to be everywhere, pick one place where your ideal clients are and show up consistently. A clear offer makes it easier for them to say yes. 🔹 Create Once, Use Everywhere – A podcast, blog, or video series can be turned into social posts, emails, and more. This saves time and keeps your message clear. 🔹 Start with a Small Paid Offer – A low-cost service, like a strategy session or project review, helps clients get to know you. It builds trust and makes the next step feel natural. Links Mentioned In The Episode... Visit Sarah’s Website Connect with Sarah on LinkedIn —-- Want to be the first to hear how to join our membership community? 👉 Click here to JOIN THE WAITLIST 😀 Interested in working with Jon? 👉 Book a chat with Jon to explore working with him 📞 Resources… 👉 Grab the Architecture Business Blueprint 🎁 It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge). 👉 Follow or Connect with Jon on LinkedIn 🤝 👇 And if you enjoyed this episode… Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode. In The Next Episode... Next time Jon shares everything you need to know about Architecture Business Club’s membership community.…

1
Building Buzz About Your Business: The FOMO Formula with May King Tsang | 068 41:48

cách đây 10 weeks trước41:48

41:48

Jon is joined by May King Tsang, the original FOMO creator, to discuss strategies for generating excitement and urgency for your business. They explore how to build buzz around your events, products, and services using May King’s proven techniques. Learn the importance of consistent social media presence, branding, and relationship-building, and discover the power of pre, live, and post FOMO. Plus, May King shares her personal journey and insights on maintaining authenticity online. Today's Guest... May King Tsang is the original FOMO Creator, generating buzz and excitement to help sell out your next event! FOMO means the fear of missing out and in business it's a good thing! FOMO helps raise your profile, sells your products + services. It gets people to your Expo and increases footfall to your Trade Show booth. May King has been helping clients generate FOMO since 2012 both online and in person, and she is available NOW to help you too. Episode Highlights... 00:00 Introduction 01:44 Introducing May King Tsang 04:27 What is FOMO? 08:36 The Five-Step Formula to Generate FOMO 13:55 What Type of Content Can We Share To Build FOMO? 22:47 The Challenge of Being Your Authentic Self 23:39 What Are The Different Types of FOMO? 24:31 Creating Pre FOMO 25:52 Live and Post FOMO Strategies 26:53 FOMO for Architects: A Practical Example 28:51 Engaging Your Audience with Consistent Content 33:19 The Power of Repurposing Content 34:55 Getting Started with FOMO: Tools and Tips 35:48 Final Thoughts on FOMO 37:13 Travel Stories 40:10 Connecting with May King Tsang 40:36 Closing Remarks and Next Episode Preview Key Takeaways... Creating Excitement with FOMO (Fear of Missing Out) May King Tsang talks about using FOMO to build excitement around your business. You can do this in three ways: Before an event – Create anticipation and get people talking. During the event – Keep the energy high by sharing updates and engaging with your audience. After the event – Keep the buzz going so people stay interested and don’t want to miss the next one. Showing Up Consistently & Being Yourself Being active on social media isn’t just about business. Sharing your work, personal stories, and daily life helps people get to know, like, and trust you. The more real you are, the more people will want to connect and engage with you. Keeping It Simple & Taking Action You don’t need fancy equipment to make great content—your phone is enough. The most important thing is to start posting. When you show up regularly, even silent followers (the ones watching but not commenting) may turn into future clients. Links Mentioned In The Episode... Visit May King’s Website Connect with May King on LinkedIn —-- Want to be the first to hear how to join our membership community? 👉 Click here to JOIN THE WAITLIST 😀 Interested in working with Jon? 👉 Book a chat with Jon to explore working with him 📞 Resources… 👉 Grab the Architecture Business Blueprint 🎁 It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge). 👉 Follow or Connect with Jon on LinkedIn 🤝 👇 And if you enjoyed this episode… Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode. In The Next Episode... Next time, Sarah Noel Block shares how businesses with tiny or non-existent marketing departments can build a lean marketing engine to grow their business.…

1
How To Stand Out on LinkedIn (& Get More Clients!) with Beatrice Ronchetti | 067 50:20

cách đây 11 weeks trước50:20

50:20

Jon is joined by LinkedIn personal branding expert Beatrice Ronchetti. They discuss how architecture practices can use LinkedIn as a powerful tool to generate business opportunities, even with a free plan. Beatrice introduces her CLEAR framework (Clients, Link Up, Expose & Educate, Active Engagement, Reach Out) for standing out on LinkedIn. They also cover the importance of understanding your audience, engaging authentically, and providing valuable content. And you’ll learn about tracking success metrics. You can start small on LinkedIn but if you stay consistent the results may surprise you! Today's Guest... Beatrice Ronchetti is a LinkedIn personal branding expert who helps senior professionals and business leaders stand out on LinkedIn and beyond. A specialist in the property sector, her strategies have enabled leaders to generate over £20M in opportunities from LinkedIn by positioning them as go-to experts in their industries. Passionate about empowering leaders, especially women, she collaborates with female-led groups to inspire bold, authentic leadership. Beatrice helps you show up confidently, unlock opportunities, and elevate your personal brand. Episode Highlights... 00:00 Introduction 01:45 Meet Beatrice Ronchetti: LinkedIn Personal Branding Expert 03:58 Why Use LinkedIn (over other social media platforms)? 07:46 Beatrice's CLEAR Framework for LinkedIn 10:58 What Are The Key Things We Need To Understand About Our Clients? 13:48 How To Find and Connect with Clients on LinkedIn 17:40 Creating Engaging Content on LinkedIn 25:45 Active Engagement Strategies on LinkedIn 27:46 Effective Commenting Strategies 30:18 LinkedIn Headline Tips 31:09 Commenting vs. Sharing on LinkedIn 35:00 What's The Best Way To Reach Out to New Connections? 39:04 How Can We Measure Success on LinkedIn? 42:47 Quick Tips for LinkedIn Success 46:57 Personal Insights and Farewell Key Takeaways... Know Your Ideal Client To grow your business on LinkedIn, you need to really understand who you want to reach. Think beyond job titles and locations—what problems do they have? What do they want to achieve? When you know this, you can create content that speaks to them. Get Involved Don’t just scroll and like posts—start real conversations. Comment, ask questions, and join discussions. The more you engage, the more people will notice you, helping you build stronger relationships and new business opportunities. Share Helpful Content Your posts should help, not just sell. Share tips, insights, and solutions to your audience’s problems. Mix it up with videos, images, and case studies to keep things interesting and easy to engage with. Links Mentioned In The Episode... Click here to connect with Beatrice on LinkedIn Click here to learn how Beatrice can help you —-- Want to be the first to hear how to join our membership community? 👉 Click here to JOIN THE WAITLIST 😀 Interested in working with Jon? 👉 Book a chat with Jon to explore working with him 📞 Resources… 👉 Grab the Architecture Business Blueprint 🎁 It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge). 👉 Follow or Connect with Jon on LinkedIn 🤝 👇 And if you enjoyed this episode… Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode. In The Next Episode... Next time, Jon chats with FOMO Creator May King Tsang about creating a buzz and excitement about what you do.…

1
Building Your Architecture Business with the Power of Community | 066 19:37

cách đây 12 weeks trước19:37

19:37

Jon discusses the challenges of building an architecture business as a sole practitioner and highlights the importance of community support. He introduces the Architecture Business Club community, sharing its benefits, member testimonials, and resources available. The episode provides insights into how the community can address issues like loneliness, lack of experience, and business decision-making by offering a supportive network of like-minded professionals. Jon also shares information on how to join the community and the upcoming opportunities for new members. Episode Highlights... 00:00 Introduction 01:08 Architecture Business Club's Community 02:16 Understanding Online Communities 03:35 Benefits of Joining a Community 07:24 Joe Wright (of Joe Wright Architects) 09:05 Liz Murrell (of Zing Interior Architecture) 10:46 Vlad Borislavov (of Monochromo Design Studio) 12:31 What You Get with the Membership 16:00 How to Join the Architecture Business Club 18:32 Conclusion and Next Steps Key Takeaways... Why Community Matters for Solo Practitioners Running a business on your own doesn’t mean you have to do it alone. Being part of a community helps you feel supported, makes decision-making easier, and reduces that feeling of isolation. Why Join the Architecture Business Club? When you join, you get a network of like-minded professionals to share ideas, solve problems, and keep learning. It’s good for your business—and your well-being too. What You Get as a Member You’ll have access to: Weekly group sessions A chat group to ask questions anytime A member directory to connect with others A shared resources library Recordings of past sessions Want to be part of something bigger while still running your own practice? 👉 Click here to JOIN THE WAITLIST 😀 —-- 👇 Click the link below to grab the Architecture Business Blueprint 🎁 It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers. https://architecturebusinessclub.com/blueprint —-- Interested in working with Jon? 👉 Book a chat with Jon to explore working with him 📞 Resources… 👉 Grab the Architecture Business Blueprint 🎁 It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge). 👉 Follow or Connect with Jon on LinkedIn 🤝 👇 And if you enjoyed this episode… Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode. In The Next Episode... Next time I chat with Beatrice Ronchetti about how to stand out on LinkedIn.…

1
Easy PR for Architecture Firms (Get Started to Get Published!) with Ellie Senior | 065 48:11

cách đây 13 weeks trước48:11

48:11

Jon sits down with creative freelance copywriter Ellie Senior to dig into the benefits of public relations (PR) for small architecture practices. Ellie shares insider tips on finding the right publications, writing engaging press releases, and common misconceptions about PR. The discussion includes practical advice on content ideas, the significance of a strong marketing funnel, and the effective use of email platforms for sending out press releases. Ellie also explains how you can use advertorials as part of your PR strategy. If you’ve never done PR, now’s your chance to get started and get published! Today's Guest... Ellie Senior is a creative Freelance Copywriter specialising in authentic storytelling for small independent businesses. Through websites, case studies, award submissions, press releases and more, Ellie has helped many architecture practices communicate more effectively with potential clients – leaving them to focus on the design work! Ellie writes regularly for the KL Home, Design & Build Magazine, showcasing talented Architects, Developers, Designers and Tradesmen through detailed features and advertorials. For those looking to connect, she can be found posting regularly on LinkedIn where her timely tips on all things content are popular with many in the construction industry! Episode Highlights... 00:00 Introduction 01:43 Meet Ellie Senior: Expert Copywriter 04:20 Common Misconceptions About PR 05:56 What Are The Benefits Of PR (for Your Architecture Practice)? 09:00 How To Find the Right Publications for PR 14:08 What Content Is Newsworthy for Press Releases? 22:59 How To Write an Effective Press Release 29:12 Practical Tips for Sending Press Releases 39:25 Advertorials: A Paid PR Strategy 42:28 Final Thoughts and Takeaways 47:06 Conclusion and Next Steps Key Takeaways... Why PR Matters for Small Architecture Practices PR isn’t just for big firms. You can use it to get noticed, build trust, and bring in new clients. Sharing your finished projects—especially the ones with stunning visuals—can grab the attention of potential clients through magazines or newspapers. How to Write a Great Press Release When you write a press release, start with a catchy headline and make sure the first paragraph answers the "five W’s"—who, what, where, when, and why. Keep the rest clear and packed with useful details, and include quotes to make it feel more personal. Don’t forget good-quality photos—they’re super important in a visual field like architecture. Picking the Right Publications Find the publications that make sense for your business. Local papers and magazines are great if you want to get noticed in your area. Industry magazines are perfect if you’re targeting people who love architecture. Stick with it and follow up after sending press releases to improve your chances of being featured. Links Mentioned In The Episode... Visit Ellie Senior’s Website Connect with Ellie on LinkedIn —-- Want to be the first to hear how to join our membership community? 👉 Click here to JOIN THE WAITLIST 😀 Interested in working with Jon? 👉 Book a chat with Jon to explore working with him 📞 Resources… 👉 Grab the Architecture Business Blueprint 🎁 It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge). 👉 Follow or Connect with Jon on LinkedIn 🤝 👇 And if you enjoyed this episode… Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode. In The Next Episode... Next time Jon shares more about Architecture Business Club’s new & exciting membership community.…

cách đây 45 weeks trước13:44

13:44

Jon discusses the importance of having an active and updated business plan for solo and small architecture firm owners. He debunks common myths about business plans, advocates for simplicity, and recommends utilising 'The One Page Business Plan' by Jim Horan. Jonn also provides detailed examples and actionable steps for creating a business plan. He emphasises the value of having a clear vision, mission, objectives, strategies, and action plans to build a profitable and future-proof architecture business. Additionally, he encourages listeners to regularly review and update their business plans and outlines the benefits of having a business buddy for accountability. Episode Highlights... 00:00 Introduction 00:55 Personal Experience with Business Plans 02:32 Common Myths About Business Plans 03:18 Why You Need a Business Plan 03:29 How to Write a Simple Business Plan 04:26 Recommended Resources and Tools 05:47 One-Page Business Plan Breakdown 06:53 Example Business Plan Walkthrough 10:40 Final Tips and Recommendations 12:38 Conclusion and Next Episode Teaser Key Takeaways... 👉 Importance of a Business Plan: Both existing and new businesses need to have a business plan. It serves as a strategic document outlining business goals and the methods to achieve them. 👉 Common Misconceptions: A business plan doesn't need to be long or complex. It's not just for securing investment; it should be an active document used throughout the life of your business. 👉 Simplify Your Business Plan: Keeping your business plan simple makes it more actionable and less overwhelming. Avoid lengthy documents that gather dust; a concise, clear plan is more effective. 👉 Use a Template: Starting with a business plan template can make the process easier. Recommended resource: “The One Page Business Plan: For The Creative Entrepreneur” by Jim Horan. 👉 Ongoing Review and Improvement: Regularly review and update your business plan. Schedule recurring business review meetings to check on progress and make adjustments. 👉 Seek Feedback: Share your business plan with trusted peers or mentors for feedback. Use the feedback to refine and improve your plan. 👉 Accountability: Finding a business buddy to join your review meetings can help keep you accountable for achieving your goals. 👉 Practical Recommendations: Buy the recommended book by Jim Horan for further guidance. Take deliberate, scheduled steps to draft and finalise your business plan. Links Mentioned In The Episode... https://onepagebusinessplan.com/ —-- 👇 Click the link below to grab the Architecture Business Blueprint 🎁 It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers. https://architecturebusinessclub.com/blueprint —-- 👇 Join the waitlist & chat group for our Community & Mastermind (for FREE) 🎁 https://architecturebusinessclub.com/waitlist 👇 And if you enjoyed this episode… Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode. 👇 Follow or Connect with Jon on LinkedIn at... https://www.linkedin.com/in/mrjonclayton/ In The Next Episode... Next time Jon chats with Nicole Osborne about LinkedIn post ideas to win clients.…

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Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers « » How To Build Trust and Connection Through Storytelling with Jude Charles : Part 1 | 076

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