#237: R. Scott French (Fashion, Public Relations) (pt. 2 of 2)

Arts Entrepreneurship Podcast: Making Art Work

This week on the podcast is part two of our interview with fashion expert and serial entrepreneur, R. Scott French. He has extensive experience in all areas of the fashion industry, from concept, design, marketing, wholesale and retail sales, and production. In 2009, Scott co-founded a media company to organize the world’s fashion events into a single interactive port so fashion professionals can interact directly with event organizers. In 2020, he co-founded VERY New York, a public relations and events company. Scott is also a lecturer at the Parsons School of Design and serves on numerous advisory boards in the fashion industry. You'll want to hear this interview as we cover a variety of topics relevant to fashion and all arts fields.
In this episode:
Walking away from the traditional path, Scott and his co-founder, Mai Vu, decided to make social media strategies their core focus. But not just any strategies, they harnessed the power of events, providing a unique perspective on the creative process. They allow their audience to see the transformative nature of events in the fashion industry, and how these can lead to unexplored avenues of innovation.
Teaming up with someone who shares the same business ethos as you can be a game changer. Scott and Vu, a dynamic duo, will tell you all about it. Their shared values and harmony have allowed them to navigate through the business landscape without disputes. They have learned how to manage client expectations, maintain a strong work ethic, and even turn down unrealistic demands. All while preserving their reputation and maintaining the quality of work. As we wrap up with Scott, we touch on the importance of mentorship and collaboration for the success of a venture. So, tune in and get ready to be inspired by some entrepreneurial wisdom.

Chương

1. #237: R. Scott French (Fashion, Public Relations) (pt. 2 of 2) (00:00:00)

2. Fashion Media Company During Pandemic (00:00:19)

3. Events' Impact on Social Media Strategies (00:08:39)

4. Finding a Like-Minded Partner in Business (00:20:28)

5. Training and Mentoring for Success (00:31:18)