Episode 25: IBM Cognos Analytics – a New Paradigm for Business Intelligence

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Episode 25: IBM Cognos Analytics – a New Paradigm for Business Intelligence

Guest: Gus Slaughter

Back in the early 2000s Cognos was the leader in enterprise business intelligence (BI) platforms. In July 2008 Forrester Research recognized Cognos Business Intelligence as the most modern and scalable BI platform on the market. Cognos BI brought “pixel perfect” push and pull reporting to the enterprise on a robust platform that ensured data security and responsiveness, even with large numbers of users.

Valuable as this is, businesses today crave ever-increasing levels of agility, and the old model of IT-maintained and administered analytics has given way to expectations of self-service convenience. In short: business users want to work directly with their data! New players have entered the BI market catering to these expectations, but finding the right balance between ease-of-use, technical skills and data integrity is not easy.

In this week’s podcast Gus Slaughter, QueBIT Business Intelligence and Data Management sales lead makes the case for how IBM Cognos Analytics introduces a whole new paradigm for self-service BI, by leveraging Artificial Intelligence (AI) to help business users bridge the technology gap in a variety of ways.