Why Logo Design Is Only A Small Part Of Your Brand Strategy
Manage episode 379084646 series 3514433
Logo design seems like the most important thing when branding but it isn't the be-all and end-all. Here's why it's not as important as you think. Read the full article here: https://www.asknam.com/why-logo-design-is-only-a-small-part-of-your-brand/
Branding & Marketing Evangelist Nam hoang is a business, startup, marketing and branding blogger who has over 30 years of experience working with today’s top brands across all industries from luxury fashion to consumer electronics. He has published research papers in the field of branding in Sociology Scientific Journals. His lifelong passion for gaming and anime has led him to serve as an industry advisor for Intel, AMD, NVIDIA and Microsoft as an expert in youth culture marketing and br
Chương
1. Intro (00:00:00)
2. Key Takeaways (TLDR) (00:00:38)
3. The Familiarity Effect In Branding (00:01:06)
4. Emotional Connection: What Matters Beyond the Logo Design? (00:02:25)
5. Innovation and Reliability: The Silent Forces Behind Brand Success (00:09:04)
6. The Timeless Factor: Why Some Logos Age Like Fine Wine (00:12:13)
7. Core Strengths and Character: The Real Backbone of a Brand Identity (00:16:34)
8. Don't Be a One-Trick Pony (00:17:48)
9. Think Deeper, Aim Higher (00:18:38)
10. Key Considerations (00:19:03)
11. Wrapping Up (00:19:27)
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