55 - Amanda Milligan on how to build authority in digital marketing

Azeem Digital Asks - The All-Round Digital Marketing Podcast

The awesome Amanda Milligan joins me on the show to discuss how to build authority in digital marketing.

Amanda Milligan is the Head of Marketing at Stacker, a data journalism platform and newswire that also partners with brands to create and distribute content to build brand awareness and links. With a degree in journalism and a decade in content marketing, she’s spent her career helping brands harness the intersection of content and SEO. Her expertise has been published in Entrepreneur, Forbes, TechCrunch, Search Engine Land, Moz, The Next Web, and more, and she’s spoken at industry-leading events, including SMX, MozCon, BrightonSEO, and Pubcon.

In this episode, we discuss:

• How to define authority
  
• What makes a brand authoritative
  
• The value there is in brands seeking to build/grow their authority
  
• The common mistakes people make when going through this authority building process
  
• How brands with more authority stand out from those who don't
  
• What response she would give to a C-suite/senior manager who isn't interested in building authority

...and much more!

** FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/amanda-milligan-podcast-interview/*

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/

Amanda's Twitter: https://twitter.com/millanda