MQL Vs SQL Qualified Marketing Ep. 10

B2B Digital Marketing Hub

Hey folks, welcome back to another episode of the B2B Digital Marketing Hub podcast! In this episode, we're tackling the buzzword that's got everyone scratching their heads: Marketing Qualified Leads, or MQLs for short. If you're in the B2B game, you've probably heard the term thrown around, but what does it really mean? And how is it different from a Sales Qualified Lead? We're breaking it all down for you.

First up, we're diving into the sales funnel. You know, that thing with 'Awareness,' 'Consideration,' and 'Decision-Making' stages? Yeah, we're going to chat about what happens when someone moves from just knowing about you to actually thinking about buying from you. That's when they become an MQL, and we'll tell you how to spot 'em and what to do next.

Then, we're getting into the nitty-gritty of turning an MQL into an SQL (Sales Qualified Lead). It's all about nurturing, folks. We'll share some cool tips on how to keep your leads interested with awesome content and how to know when they're ready to hear from your sales team.

To wrap things up, we'll give you the lowdown on why understanding the difference between an MQL and an SQL is super important for your business. Trust us, it's not just marketing jargon; it's the stuff that can make or break your sales. To learn more, visit our B2B digital marketing hub and our official B2B marketing podcast page.