Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
From Stage-1 To Closed/Won: 5 Tips To Break Down Barriers Between Sales & Marketing
Manage episode 308448028 series 2544477
Finger-pointing, accusations and deflections — no, this isn’t a Real Housewives reunion; it’s a meeting between sales and marketing following a soured deal or missed target. Most organizations know they need internal alignment for success, but unification is challenging when sales and marketing are measuring different metrics and working toward separate goals.
In this session replay from the 2021 B2B Sales & Marketing Exchange, Host Klaudia Tirico revisits “From Stage-1 To Closed/Won: 5 Tips To Break Down Barriers Between Sales & Marketing” featuring Qualified’s Sarah McConnell. Throughout her presentation, McConnell provided five valuable tips to help eliminate interdepartmental barriers and promote more efficient and successful RevOps.
Key takeaways from the session include:
- The importance of a company’s website in promoting sales and marketing alignment;
- How to eliminate economic and cultural friction that contributes to animosity between departments;
- Conversational marketing’s contribution to internal cohesion; and
- Real-world examples featuring top-converting conversational marketing strategies to help create pipeline and accelerate deals.
RELATED LINKS
151 tập
Manage episode 308448028 series 2544477
Finger-pointing, accusations and deflections — no, this isn’t a Real Housewives reunion; it’s a meeting between sales and marketing following a soured deal or missed target. Most organizations know they need internal alignment for success, but unification is challenging when sales and marketing are measuring different metrics and working toward separate goals.
In this session replay from the 2021 B2B Sales & Marketing Exchange, Host Klaudia Tirico revisits “From Stage-1 To Closed/Won: 5 Tips To Break Down Barriers Between Sales & Marketing” featuring Qualified’s Sarah McConnell. Throughout her presentation, McConnell provided five valuable tips to help eliminate interdepartmental barriers and promote more efficient and successful RevOps.
Key takeaways from the session include:
- The importance of a company’s website in promoting sales and marketing alignment;
- How to eliminate economic and cultural friction that contributes to animosity between departments;
- Conversational marketing’s contribution to internal cohesion; and
- Real-world examples featuring top-converting conversational marketing strategies to help create pipeline and accelerate deals.
RELATED LINKS
151 tập
Tất cả các tập
×Chào mừng bạn đến với Player FM!
Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.