Marketing’s Role in Building the Value of Purpose, with Nick Hughes, Director of Marketing and Communications at SEGRO

B2B Marketing: The Provocative Truth

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Nick Hughes to discuss building the value of purpose through a marketing lens.

Purpose is now a topic hotly discussed at board level, but many argue it is still not properly understood. No matter the size of the company, from a single individual to thousands, purpose is absolutely necessary. Having that reason to get out of bed and go to work is crucial not only to establishing a company’s identity but also to guide everyone to the path of success. But what does it mean for marketing to help develop purpose in a given business?

Nick Hughes is the Director of Marketing and Communications at SEGRO, and he has held this position for the last 9 years. Prior to joining SEGRO, Nick spent 2 years as the Global Head of Marketing & Communications at Knight Frank. He additionally worked as a consultant marketing director for a commissioned project, and as a Joint MD for Siren Design. Nick has served as a member of the Membership and Marketing Communications Committee for Real Estate Balance for the last 5 years.

You can find Nick Hughes on Linkedin.

You can watch full video versions of the podcast on our YouTube channel.

Ready to provoke the truth? Get in touch at alan-agency.com.

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