#145: Content | What It Means to Be a Media Company, Building an Audience, and Community with Anthony Kennada

B2B Marketing with Dave Gerhardt

Anthony Kennada is is co-founder & CEO of AudiencePlus, a company building software, content, and community to help businesses become media companies. Prior to founding AudiencePlus, Anthony served as the CMO of Hopin, Front, and Gainsight.

In this episode, they discuss

• What it means to be a media company
• Building an audience from scratch
• Why building community is important in B2B marketing

Timestamps

• (00:00) - - Introduction and context from Anthony Kennada.
• (06:37) - - Definition and evolution of becoming a media company.
• (11:37) - - The importance of building an audience and brand-oriented marketing.
• (16:37) - - Discussion on content production and budget constraints.
• (21:37) - - Community building and its significance in B2B marketing.
• (26:37) - - The relationship between audience and community in marketing strategies.
• (31:37) - - Efficient growth strategies and the role of organic growth.
• (36:37) - - Building an audience from scratch and effective distribution strategies.
• (41:37) - - Overcoming challenges in the current economic climate.
• (46:37) - - Reflection on past marketing mistakes and learning from them.
• (51:37) - - Discussion on category creation and its impact.

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