#167: Email | Email Marketing Teardown: Best Practices in 2024 with Jay Schewedelson and Pierce Uijainwalla

B2B Marketing with Dave Gerhardt

Dave sits down with Knak Co-Founder & CEO Pierce Ujjainwalla, and SubjectLine.com Founder Jay Schwedelson, two experts in the B2B Email Marketing, for a one hour deep dive into what’s working in 2024.

They cover:

• Subject line strategies
• Design do’s and don’ts
• What makes a truly great email in 2024

This is a recording of an Exit Five Live session - to follow along with the examples, check out the deck here.

Timestamps

• (00:00) - - Intro to Jay and Pierce
• (05:00) - - What Personalization Looks Like in 2024
• (09:45) - - Using “Friendly Froms” to Increase Open Rates
• (13:58) - - How the Best Emails Are Designed
• (17:40) - - How Often Should You Send Emails?
• (18:44) - - Sending a Killer First Email
• (25:39) - - Your Reader Needs Context
• (27:24) - - Use First Person for Better Call-to-Action Buttons
• (30:22) - - How to Avoid Confusing Content
• (35:10) - - Why You Need To Focus On Building Trust
• (36:49) - - Writing for Engagement
• (44:25) - - Email Branding Trends in 2024

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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