#167: Email | Email Marketing Teardown: Best Practices in 2024 with Jay Schewedelson and Pierce Uijainwalla

B2B Marketing with Dave Gerhardt

Dave sits down with Knak Co-Founder & CEO Pierce Ujjainwalla, and SubjectLine.com Founder Jay Schwedelson, two experts in the B2B Email Marketing, for a one hour deep dive into what’s working in 2024.

They cover:

• Subject line strategies
• Design do’s and don’ts
• What makes a truly great email in 2024

This is a recording of an Exit Five Live session - to follow along with the examples, check out the deck here.

Timestamps

• (00:00) - - Intro to Jay and Pierce
• (04:23) - - What Personalization Looks Like in 2024
• (09:08) - - Using “Friendly Froms” to Increase Open Rates
• (13:21) - - How the Best Emails Are Designed
• (17:03) - - How Often Should You Send Emails?
• (18:07) - - Sending a Killer First Email
• (25:23) - - Your Reader Needs Context
• (27:08) - - Use First Person for Better Call-to-Action Buttons
• (30:06) - - How to Avoid Confusing Content
• (34:54) - - Why You Need To Focus On Building Trust
• (36:33) - - Writing for Engagement
• (44:09) - - Email Branding Trends in 2024

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This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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