Artwork

Nội dung được cung cấp bởi Exit Five and Dave Gerhardt. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Exit Five and Dave Gerhardt hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Player FM - Ứng dụng Podcast
Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !

#169: Inside Exit Five | Behind the Scenes of Our Content Strategy and How We’re Building the Team

35:49
 
Chia sẻ
 

Manage episode 435513546 series 3290771
Nội dung được cung cấp bởi Exit Five and Dave Gerhardt. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Exit Five and Dave Gerhardt hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

Dave sits down with Danielle (Head of Content at ExitFive) to share a behind the scenes look at the content strategy driving ExitFive.

Dave and Danielle cover:

  • How to hire a “Head of Content” and what mistakes to avoid
  • Behind the scenes of how ExitFive repurposes content (like this podcast!)
  • The fun challenges of going from a solopreneur to team of five

Timestamps

  • (00:00) - - Intro to Danielle
  • (05:40) - - Why we hired a Head of Content at ExitFive
  • (08:50) - - How we write our newsletter
  • (12:12) - - Content repurposing at ExitFive
  • (18:41) - - Why you should repeat yourself as a marketer
  • (23:38) - - How to create a culture where everyone can do their best work
  • (26:35) - - Why your team needs a vision to work towards
  • (31:28) - - Balancing Structure and Flexibility

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode is brought to you by Customer.io.

You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.

Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.

Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.

And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.

7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.

Join them by visiting Customer.io to get started.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
  continue reading

245 tập

Artwork
iconChia sẻ
 
Manage episode 435513546 series 3290771
Nội dung được cung cấp bởi Exit Five and Dave Gerhardt. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Exit Five and Dave Gerhardt hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

Dave sits down with Danielle (Head of Content at ExitFive) to share a behind the scenes look at the content strategy driving ExitFive.

Dave and Danielle cover:

  • How to hire a “Head of Content” and what mistakes to avoid
  • Behind the scenes of how ExitFive repurposes content (like this podcast!)
  • The fun challenges of going from a solopreneur to team of five

Timestamps

  • (00:00) - - Intro to Danielle
  • (05:40) - - Why we hired a Head of Content at ExitFive
  • (08:50) - - How we write our newsletter
  • (12:12) - - Content repurposing at ExitFive
  • (18:41) - - Why you should repeat yourself as a marketer
  • (23:38) - - How to create a culture where everyone can do their best work
  • (26:35) - - Why your team needs a vision to work towards
  • (31:28) - - Balancing Structure and Flexibility

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode is brought to you by Customer.io.

You know that feeling when you open your inbox, and it’s just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.

Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.

Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that’s email, SMS, push notifications, or beyond.

And the best part is that it’s all automated, so you’re not just blasting campaigns and hoping for the best. You’re running a machine that delivers real, human engagement at scale.

7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection.

Join them by visiting Customer.io to get started.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
  continue reading

245 tập

Tất cả các tập

×
 
Loading …

Chào mừng bạn đến với Player FM!

Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.

 

Hướng dẫn sử dụng nhanh

Nghe chương trình này trong khi bạn khám phá
Nghe