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#169: Inside Exit Five | Behind the Scenes of Our Content Strategy and How We’re Building the Team
Manage episode 435513546 series 3290771
Dave sits down with Danielle (Head of Content at ExitFive) to share a behind the scenes look at the content strategy driving ExitFive.
Dave and Danielle cover:
- How to hire a “Head of Content” and what mistakes to avoid
- Behind the scenes of how ExitFive repurposes content (like this podcast!)
- The fun challenges of going from a solopreneur to team of five
Timestamps
- (00:00) - - Intro to Danielle
- (05:54) - - Why we hired a Head of Content at ExitFive
- (09:04) - - How we write our newsletter
- (12:26) - - Content repurposing at ExitFive
- (18:41) - - Why you should repeat yourself as a marketer
- (23:38) - - How to create a culture where everyone can do their best work
- (26:35) - - Why your team needs a vision to work towards
- (31:28) - - Balancing Structure and Flexibility
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Grammarly.
Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?
You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.
That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.
AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth
– Automate content, research, and reporting
– Eliminate busywork
– Make space for strategy
We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.
Get the report and see how top teams are making AI actually useful.
Visit go.grammarly.com/exitfive to grab it.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
246 tập
Manage episode 435513546 series 3290771
Dave sits down with Danielle (Head of Content at ExitFive) to share a behind the scenes look at the content strategy driving ExitFive.
Dave and Danielle cover:
- How to hire a “Head of Content” and what mistakes to avoid
- Behind the scenes of how ExitFive repurposes content (like this podcast!)
- The fun challenges of going from a solopreneur to team of five
Timestamps
- (00:00) - - Intro to Danielle
- (05:54) - - Why we hired a Head of Content at ExitFive
- (09:04) - - How we write our newsletter
- (12:26) - - Content repurposing at ExitFive
- (18:41) - - Why you should repeat yourself as a marketer
- (23:38) - - How to create a culture where everyone can do their best work
- (26:35) - - Why your team needs a vision to work towards
- (31:28) - - Balancing Structure and Flexibility
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Grammarly.
Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?
You’re not alone. The average marketing team spends 28+ hours a week just keeping up with comms.
That leads to burnout, frustration, and a whole lot of performative productivity that doesn’t actually move the needle.
AI-fluent marketing teams are changing that. Grammarly’s 2025 Productivity Shift Report shows how they’re using AI to:
– Cut down on back-and-forth
– Automate content, research, and reporting
– Eliminate busywork
– Make space for strategy
We’re marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.
Get the report and see how top teams are making AI actually useful.
Visit go.grammarly.com/exitfive to grab it.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
246 tập
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