#178: Website Teardown | Breaking Down the Best Website Experiences in 2024 with Natalie Marcotullio, Head of Growth at Navattic

B2B Marketing with Dave Gerhardt

In this Exit Five Live session, Dave is joined by Natalie Marcotullio, Head of Growth at Navattic, a leading interactive demo platform for B2B marketing. Natalie is an expert in optimizing the B2B buyer journey with innovative demo solutions and data-driven strategies.

Dave and Natalie cover:

• Why accessible, usable, and transparent websites is important in improving the buyer experience
• How to incorporate interactive demos to accelerate the sales cycle and increase conversion rates
• Public pricing and how it affects buyer trust and decision-making in B2B sales

Timestamps

• (00:00) - - Intro to Natalie
• (06:36) - - Why Marketing Requires Full Company Alignment
• (11:03) - - Why You Should Have a Transparent Pricing Page
• (13:30) - - Improving Sales Automation, Pricing Pages, and Interactive Demos
• (16:17) - - How To Secure Buy-In
• (18:32) - - Why Sales Responds Well to Demo-ing Benefits
• (19:50) - - Commsor Teardown
• (27:21) - - Andimol Teardown
• (33:08) - - Directus Teardown
• (37:47) - - Firstbase Teardown
• (41:05) - - TeraLeap Teardown
• (44:08) - - Q&A

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Today's episode brought to you by Navattic.

B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.

This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.

And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.

They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.

Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.

So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
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