57: Behind The Scenes Of Iman Ghadzi's 8-Figure Business - Paul Daley

BAD Marketing Podcast with Eddie Maalouf

Paul Daley (Former CEO @ Educate) joins us to share his compelling journey from agency owner to CEO of Iman Ghazi's 8-figure business. In this candid discussion, Paul opens up about the highs and lows of his career, including the tough lessons learned from running and selling his first agency. He highlights the critical importance of company culture and the impact of financial focus on business sustainability.

Paul also offers insights into his role in shaping a successful team and driving profitability over mere revenue growth. His story is not just about overcoming business challenges but also about the strategic shifts that can define a company's success. Tune in for some straightforward advice from a seasoned entrepreneur.

FOLLOW PAUL:

Instagram: https://www.instagram.com/pauldaley/

LinkedIn: https://www.linkedin.com/in/pauljdaley/

TIMESTAMPS: 0:00 - Introduction and Welcoming Paul

1:19 - How did you get into the agency space?

2:38 - Why would you leave a $100k/mo agency?

6:00 - Having a “sellable business”

12:31 - Moving to Joel Kaplan’s team

14:49 - Lessons from Joel’s Operational Style

17:16 - Sales Manager > COO > CEO, what were your responsibilities?

20:34 - CEO vs COO and how they’re different

25:25 - What did you learn from Iman?

29:18 - Eddie vs Paul on core values & mission statement

39:00 - Let’s dig into the acquisition info side…

44:35 - What happens in the sales funnel? + Sales resistance

49:42 - Top 3 things people need to do in the info product space

01:04:38 - What’s next for Paul?

01:08:54 - Fortune Cookie Advice + Closing Questions

We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com

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