S3-E1. Exploring Influence & Culture in Business

Be Empactful

Welcome to Season 3 of the Be Empactful Podcast.

Season 1 was about the 4 KYC Framework and how you can build a strong business strategy by knowing intimately about your company, customer, competitor, and community.

Season 2 we spoke about #sustainability and #resilience and how any business can become a sustainable business it starts at the top with thought and desire to make a difference.

If you haven’t heard that yet, it's available here: https://open.spotify.com/show/23gTc97OC9Kn4dhMDrIkKf

In between the seasons, things have been crazy good. During the past few months, we are working on our independent assignments and together doing “Marketing Strategy” workshops with our clients, some things that we decided two years ago or pre-pandemic.

According to Merriam Webster Dictionary, the definition of Culture & Influence as follows:

Culture - is the customary beliefs, social forms, and material traits of a racial, religious, or social group; also the characteristic features of everyday existence (such as diversions or a way of life) shared by people in a place or time.

Influence - is the power or capacity of causing an effect in indirect or intangible ways.

Influence has a great impact on culture and vice versa as per the culture, we figure out the formal & informal power dynamics.

In this Season we discuss: How People, Institutions & Situations influence Thoughts, Outcomes & Decisions.

The culture of an organization is impacted by the Decision Makers that influence the perception among the people it is impacting and a lot of times the community forces organizations to take actions that are good for business as well as society.

This is one point of view. And there is many such nitty-gritty to it.

Let's dive into this season to unfold a lot of these nuances.

We also have a surprise: one of the senior professionals from a well-known MarTech company would be coming and sharing their thoughts from an individual capacity as well as the organization's perspective.

So join us on this journey of Being Empactful - Creating Impacts with Empathy!! Share with us your journey or thoughts and ideas on how businesses can be truly sustainable.

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See with your Heart, Listen with your Mind. Spread your wings far and wide.

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