#98 - Odin Golf Balls: Jordan Lunetta (Co-Founder)

Behind the Golf Brand Podcast with Paul Liberatore

It all started one day, when they were out hitting the sticks. They guys at Odin asked themselves, why aren’t we losing our own golf balls, and instead using expensive gear from old, stuffy brands that don’t really speak to us?
Wisdom and creative juices began to flow, and from that moment, ODIN had its first heartbeat. As they got into it, they quickly realized that this is more than just golf balls, hats, polos, tees and ball markers. Golf has been going through a renaissance, and will continue to change into a whole new era. They want to play a large part of pioneering that new golf experience. The ODIN golf experience.
They guys at Odin grew up in a world where golf was always rooted in traditions - lined khakis, polos tucked in like a fresh hotel bed, stiffness, greyness and elitism.
Deep down, the guys at Odin were honing their inner Ty Webb and Happy Gilmore, sneaking in side bets and pining for a bloody mary on the 10th tee. Not only do they want to compete and chase the pursuit of the perfect strike, but they want to have fun while doing it. They want to grab golf by the balls, and wipe off those traditional cobwebs. As the saying goes, out with the old, in with the new.

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1. Where are you located? (00:01:07)

2. What is Berlin like? (00:02:17)

3. How did Odin start? (00:03:45)

4. How is golf different in Germany? (00:08:42)

5. How did you combine tech and golf? (00:11:44)

6. What is like running a golf brand? (00:16:53)

7. How to determine your consumer? (00:21:28)

8. What is coming out in 2023? (00:26:10)

9. Where can they find Odin Golf? (00:34:14)