Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis

Better Done Than Perfect

How can the JTBD framework help with customer development and product positioning? In this episode, we talk to Aggelos Mouzakitis, a retention-focused B2B SaaS head of growth. You'll learn about the main metric that proves product-market fit, how they used customer segmentation in the process, how to improve your JTBD interviews, and more.

Visit our website for the detailed episode recap with key learnings.

• headofgrowth.io — Aggelos’ consultancy
• Whereby — the case study we’re talking about
• What is Jobs to be Done (JTBD)?
• UI Breakfast Episode 254: Learning to Build with Bob Moesta
• Demand-Side Sales 101 — a book by Bob Moesta
• Clayton Christensen
• See Aggelos’ service for B2B SaaS teams
• Connect with Aggelos on LinkedIn

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