China Marketing After Covid-19 | Ashley Dudarenok (ENG)

Better Mistakes | Asialize

[Questo è l'unico episodio della serie dei Better Mistakes Talks in inglese.]

A talk about how to make use of Chinese Market recovery, with one of the best renowned Chinese Marketing expert worldwide. Asialize founder Filippo Lubrano talks with Ashley Dudarenok on the best way and tools for Western companies to land on the Chinese market, and which are the best practices to import overseas.

Ashley is a renowned China marketing expert, entrepreneur, bestselling author, professional speaker, and vlogger. She was recognized as a LinkedIn Top Voice in Marketing in 2019 and chosen as an Asia-Pacific Top 25 Innovator by the Holmes Report. She is the founder of a China-focused social media agency Alarice and China insights and training company ChoZan. Ashley runs the world’s #1 YouTube business vlog about the China market, consumers and social media at Ashley Talks. She is an author of 3 Amazon bestsellers: Unlocking the World’s Largest E-Market, Digital China: Working with Bloggers, Influencers and KOLs and New Retail: Born in China Going Global. Ashley is an active supporter of women in leadership and business and is the creator of the self-development and mentorship program FIRE. She’s a regular contributor to the SCMP, the Next Web, China Daily and is often featured in other media such as Forbes, The Wall Street Journal, CNBC, WIRED, etc.