Don't Chase Customers, Attract Them | With The Breaking Into Business Podcast with M'Lisa Ellis

Between Both Cheeks

Welcome to the Breaking Into Business Podcast with M'Lisa Ellis! This podcast is all about the mindsets, societal rules, and habits we need to break out of in order to break into the circles, rooms, ideas, and SUCCESS that we want for ourselves in this life! Whether you are an entrepreneur, tech founder, coach, C-suite exec, public figure, or simply working to push yourself to reach your true potential, then this podcast is for you!

In this episode M'Lisa and her guest, Luba of Bryght, discuss why having a strong, polarized brand is NOT a bad thing!

Luba has been in the beauty industry for over 20 years with experience from retail, to National Cosmetics Manager of a Canadian beauty chain, owning two beauty salons in two countries, and now CEO and Founder of Bryght.

In 2020, Luba was diagnosed with Triple Negative Breast Cancer, and as soon as her oncologist said, "Your skin is going to burn, peel, blister, and hyper-pigment... Make sure you use Vaseline," she knew that Bryght needed to create products that were specific for Cancer Patients and that are safe, easy to use, all-natural, vegan, and scent-free for other cancer patients out there who wanted to feel normal. Luba immediately thought, "Heck, Bryght already specializes in hyperpigmentation for the most sensitive areas!" That's when she knew she could really make a difference; this was her calling, this was her purpose.

Check out Bryght at www.bryghtenup.com on Instagram @bryghtenup and on YouTube @bryghtenup Bryght Skincare

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Chương

1. Don't Chase Customers, Attract Them | With The Breaking Into Business Podcast with M'Lisa Ellis (00:00:00)

2. [Ad] PodMatch (00:14:26)

3. (Cont.) Don't Chase Customers, Attract Them | With The Breaking Into Business Podcast with M'Lisa Ellis (00:15:05)