Two Beats Ahead with Michael Hendrix and Panos Panay

Beyond Busy

This week we welcome Panos A. Panay and R. Michael Hendrix, the authors of the book "Two Beats Ahead", who are both leading figures in the legendary Berklee College of Music.

Panos Panay is the Senior Vice President, Global Strategy & Innovation at Berklee College of Music. He is credited for spotting and capitalizing early on three emerging trends in the music business: the shift to online marketing; the emergence of an “artistic middle class”; and the shift to a consumer/brand-funded music business. He was awarded the Fast Company's "Fast 50" honor, Boston Business Journal's "40 under 40" and BosInno "50 on Fire" Award for excellence in education.

In June 2016, Panay co-founded the non-profit Open Music Initiative in collaboration with the MIT Media Lab and individuals including inventor Dan Harple and IDEO partner Michael Hendrix.

Michael Hendrix is a Partner and the Global Design Director of IDEO, based in the Cambridge, MA studio where he practices brand strategy, creative direction, and graphic design. He has been a recognised advocate and practitioner of design thinking since co-founding Tricycle Inc., a sustainable design firm in 2002 which was purchased by Shaw Industries in 2017.

Hendrix also teaches entrepreneurship at the Berklee College of Music.

The episode starts off by talking about the background of the guests.

It is interesting that all the guests and Graham are in different time zones which really proves how music can spread inspiration worldwide. They also talk about the non-profit Open Music Initiative which the guests co-found together.

'The objective is to create a shared open way of identifying rights-owners across the digital supply chain of music without going into a heck of a lot of details.'

Then Graham confesses his love for music. He is surprised by how many musicians in their book became entrepreneurs using their creativity in other businesses too. He questions if there is a natural link between writing hit songs and being a successful entrepreneur.

'It's a mindset that's already there that needs to be developed. We believe that the mindset can be unlocked really at anybody. Musicians are just the ideal situation to accelerate the development of the skills.'

Of course, they are a lot of inspirational stories from the book and the guests' experience:

'I had interviewed Pharrell Williams. He literally opened his speech by saying "Music is a skeleton key that opens everything up". I liked that! The way that a musician thinks often unlocks imaginations and creativity in the way it can be expressed not just in a musical performance or a song.'

Graham Allcott is the founder of the time-management training company.

This episode was produced by Pavel Novikov and the podcast is hosted on Podiant.

The full conversation is available on the Beyond Busy YouTube channel.

✔ Links:

Get the book 'Two Beats Ahead':

https://www.amazon.com/dp/1541730585

Subscribe to Graham's Newsletter:

https://www.grahamallcott.com/sign-up​​

Buy “How to be a Productivity Ninja”:

http://amazon.co.uk/dp/1785784617​​

Our Show Sponsors: Think Productive - Time Management Training:

http://www.thinkproductive.com​​

Useful links:

https://www.grahamallcott.com/links

Edited by Pavel Novikov:

https://www.linkedin.com/in/pavelnoviko

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