Engagement Metrics That Matter: The Key to Social Media Success

Beyond Social

Ever wondered what makes social media content truly pop? Spoiler alert: it's not about flooding your feed with posts; it’s about crafting shareable magic that gets people talking and tagging.
In this episode of Beyond Social, hosts Vitaly Veksler and Reggie Azevedo dive into the art and science of creating content that’s impossible to ignore. From side-splitting memes to jaw-dropping highlights, they explore why some content goes viral while others flop. Discover how to design content that doesn’t just get likes but sparks those “I have to share this” moments.
Vitaly and Reggie reveal the power of shareability in social media algorithms and how it can launch your content to new heights. They share practical strategies for making your content irresistible, whether you’re a realtor, a news outlet, or just trying to stand out. The discussion is packed with real-world examples of brands and creators who’ve mastered the art of shareable content, including Morning Brew’s genius approach to turning dull news into engaging, must-share material.
Tune in to learn how to transform your content into the kind of stuff people love to share with their networks. Whether you’re a seasoned marketer or a newbie, this episode is brimming with actionable tips and fresh ideas to elevate your content game.
Hit play and discover the secrets to making your social media content not just seen, but adored and shared!
Chapters:
00:00 - intro
1:10 - metrics overview
2:25 - followers
5:00 - engagement
6:45 - shadowban
7:40 - calculating engagement
8:10 - shadowban realities
9:45 - engagement rates
11:00 - industry benchmarks
12:15 - the most accurate metric
15:00 - impressions
15:30 - building community
16:30 - strategy
19:40 - content that resonates
20:50 - Adam Mosseri’s metric
22:20 - shareable content
25:00 - shares
26:55 - shares over reach
28:40 - social media algorithms
32:00 - outro

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