Exploring Experiential Marketing #174 (Feat. Marcus Gilmore)

Beyond the Ball with Jonathan Jones

In this episode, Marcus Gilmore shares his journey from growing up in Dallas, TX to working in the media and marketing space, eventually specializing in experiential marketing within the sports industry. He reflects on his experiences playing basketball and engaging with notable figures like Brandon Jennings, discussing significant insights from the sports world. The conversation delves into the evolution of young athletes going overseas before the NBA and the impact of pioneers like Jennings on today's players.

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**Key Takeaways:**

1. Marcus Gilmore's background from Dallas to working in experiential marketing in sports.

2. Engaging experiences in the sports industry, including encounters with renowned players like Brandon Jennings.

3. The changing dynamics of young athletes choosing to play overseas before entering the NBA.

4. The influence of pioneers like Brandon Jennings on the current landscape of sports marketing and player pathways.

Chapters

(00:00) - Reflecting on the discipline required for the next phase of his journey.

(00:36) - Who is Marcus Gilmore/shares his journey working in media at a young age

(02:33) - Reflecting on playing high school basketball and memorable encounters like competing against Brandon Jennings.

(03:09) - #AD Invitation to engage with Jon for media training and podcasting opportunities.

(04:35) - The impact of players like Brandon Jennings on the pathway for young athletes going overseas before the NBA and LaMelo Ball

(07:09) - Exploring Marcus Gilmore's transition into marketing and the development of his passion for the field.

(09:55) - What experiential marketing consists of

(11:55) - Sharing the experience of McDonald's All-American

(16:05) - Experiential marketing case study McDonald's

(22:00) - Benefits of partnering with an experiential team / Donald Glover Experience

(25:15) - Concerts Vibe Festivals

(28:04) - SUBSCRIBE THE PODCAST HERE

(28:40) - 50Cent & Jay-Z Beef

(30:14) - What Makes Jay-Z Great? / Jay-Z Superpower

(34:46) - Top 3 Brands That Are Next Up

(43:45) - How College Athletes Can Get Into The Sports Arena

(50:35) - Whose Coming To Dinner?

(58:49) - Connect w/ Marcus

IG: https://www.instagram.com/marcusdgilmore/

LinkedIn: https://www.linkedin.com/in/marcusdgilmore/

(1:00:58) - Marcus Shares Two Final Thoughts

These chapters provide a structured approach to optimizing your LinkedIn profile effectively for personal and professional success.

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