Shedeur Signs to Nike Angel Reese Starts Podcast, Coach Prime Partnership | #187

Beyond the Ball with Jonathan Jones

Shedeur Signs to Nike & Angel Reese Starts Podcast

In this episode of "Beyond the Ball," host Jonathan Jones discusses significant milestones in the world of collegiate athletics. He highlights Shedeur Sanders becoming the first college athlete to sign an NIL deal with Nike, the launch of Angel Reese's podcast, and the Kelsey brothers' impressive $100 million podcast deal with Amazon's Wondery. The episode emphasizes the evolving landscape of athlete branding and the importance of controlling their own narratives through media avenues like podcasts.

Key Takeaways:

- Shedeur Sanders has made history as the first collegiate athlete to sign an NIL deal with Nike, marking a significant shift in athlete branding.

- Angel Reese is set to launch her podcast "Unapologetically Angel," aiming to share her perspective and experiences directly with her audience.

- The Kelse brothers have achieved a monumental $100 million deal for their podcast, demonstrating the financial potential for athletes in the media space.

- The episode discusses the importance of athletes owning their narratives and utilizing media platforms to connect with fans.

Timestamped Chapters:

(00:00) - Introduction: Overview of episode topics.

(01:44) - Coach Prime Deion Sanders' Actions**: Discussion on Coach Prime's engagement with players and community initiatives.

(18:22) - Angel Reese's Podcast Announcement**: Angel discusses her upcoming podcast focusing on authenticity and personal insights.

(23:45) - Shedeur Signs with Nike**: Shedeur's historic NIL deal with Nike announced during the episode.

(25:03) - Kelsey Brothers' Podcast Success**: Highlights of the Kelsey brothers' impressive $100 million deal with Amazon for their podcast

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