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January Sales, The Scramble For Money
Manage episode 459726001 series 2910544
Nội dung được cung cấp bởi Dawn Baxter. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Dawn Baxter hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
January sales often feel like a mad dash for cash, but let’s take a step back and look at the bigger picture. I’m breaking down the psychology behind these sales and why understanding consumer behaviour and the retail calendar is essential. Did you know that in the UK, items must be sold at full price for 28 days before going on sale? It’s all part of the strategy, and I’m sharing why following the rules and planning ahead matters.
Instead of scrambling to throw together discounts out of desperation, I’m talking about the value of focusing on long-term strategies, operational reviews, and staying authentic in your approach. With consumer fatigue at an all-time high, it’s about creating meaningful offers without overextending yourself. Let’s talk about how to navigate January sales with intention and purpose.
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