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Retail Media Joint Business Planning with The Digital Shelf Institute's Lauren Livak Gilbert & Microsoft's Nate Pinkston
Manage episode 442986099 series 3510739
Nội dung được cung cấp bởi David Feinleib. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được David Feinleib hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Dave welcomes two luminaries on this week's episode: returning guest Lauren Livak Gilbert, Executive Director at The Digital Shelf Institute, and Nate Pinkston, Head of Growth, Retail Media at Microsoft. The two recently authored a DSI & Microsoft advertising report, "Joint Business Planning (JPB) Between Retailers and Brands: Effective Optimization Strategies for Collaborative Growth."
They discuss why retail media is still "a reasonably immature medium and space" (5:56), how the tech stack varies across all the different retail media networks (10:37), the most important things to keep in mind for your retail media strategy (13:25), and highlights of the DSI/Microsoft JBP report (18:44).
Download the free report here: https://www.digitalshelfinstitute.org/report-dsi-microsoft-advertising-joint-business-planning
Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenlivak/
Connect with Nate on LinkedIn: https://www.linkedin.com/in/natepinkston/
Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"
Learn more about ItsRapid: https://itsrapid.ai/
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker
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