Why You Should Leverage Podcasting to Attract a Niche Audience

Biblical Higher Ed Talk

After a steady rise during the 2010s, the podcast industry exploded during the pandemic. As of 2024, over 5 million podcasts populate the global airwaves.

So is there room in the audio space for your faith-based school or organization to use this platform to get your message out to the masses? Robb Conlon, Founder of Westport Studios, believes there is. You simply have to be mindful of your niche, respect your audience, and remember that relationships are your most prized commodity.

In this episode, our friend and partner shared some tips and tricks for aspiring hosts who may be thinking about taking their messaging to the podcasting space.

Join us as we discuss:

• [8:24] A brief history of the rise of podcasting

• [16:09] The potential benefits of a B2B podcast

• [25:00] Some do’s and don'ts for rookie podcast hosts

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for Biblical Higher Ed Talk in your favorite podcast player.

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