BIP Chat with Phil Rothwell & Carolyn Boddington - Google Ads and ChatGPT: Generate Business & Improve Efficiency

BIP Chat with Penny Power OBE

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Why Petra Needs Its People 28:39

cách đây 5 ngày trước28:39

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28:39

For centuries, members of the B’doul Bedouin tribe lived in the caves around the ancient city of Petra, Jordan. Then, in the 1980s, the government forced the tribe to move in the name of preserving the geological site for tourists. But if the residents are forced to leave, and if their heritage has been permanently changed, then what exactly is being preserved? SHOW NOTES: Meet The Man Living in The Lost City Carved in Stone Jordan: Petra's tourism authority cracks down on Bedouin cave dwellers The tribes paying the brutal price of conservation “There is no future for Umm Sayhoun” Jordan’s Young Bedouins Are Documenting Their Traditions on TikTok Check out Sami's company Jordan Inspiration Tours Learn about your ad choices: dovetail.prx.org/ad-choices…

cách đây 2 năm trước 37:55

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Our guest on this chat was Phil Rothwell, an expert in ecommerce and online marketing, and he was joined by fellow BIP100 Club expert, strategic marketing consultant Carolyn Boddington.
In this BIP Chat, Phil and Carolyn dived into the world of Google Ads and ChatGPT. They explored how they could be used to generate business and improve efficiency.
We discovered the fundamentals that made paid ads work and when they didn't. Plus, we explored the growing role of AI, including ChatGPT, in improving project delivery efficiency and content creation.
Connect with our experts:
https://www.linkedin.com/in/philrothwell/
https://www.linkedin.com/in/carolynboddington/
To find out more about how to join the BIP100 Club of experts, visit our website: https://www.bip100.club

66 tập

#MBA #Entrepreneur #Business #Penny Power OBE #Marketing #Communities #Network #Expertise #Small Business

BIP Chat with Phil Rothwell & Carolyn Boddington - Google Ads and ChatGPT: Generate Business & Improve Efficiency

BIP Chat with Penny Power OBE

published cách đây 2 năm trước

Chia sẻ

MP3•Trang chủ episode

66 tập

#MBA #Entrepreneur #Business #Penny Power OBE #Marketing #Communities #Network #Expertise #Small Business

Tất cả các tập

1
BIP Chat with David Pugsley - Being more human in the world of AI 28:41

cách đây 13 ngày trước28:41

28:41

Penny chats to storyteller and success strategist, David Pugsley. How do you bring the human-ness we all desire into social media? In this conversation Penny and David talk about the rise of AI in social media platforms and how you can create a better experience by being more human in your outreach. They cover the best ways to build great conversations with strangers through social media: do you focus on 'what you know' or can you show your fun side? You can connect with our expert here: http://linkedin.com/in/davidapugsley David runs a Tuesday live chat on LinkedIn at 8am, called '2 Men Talking', and on a Friday he does 'Feet Wet Friday'. To find out more about becoming a member of the BIP100 Club community of experts, visit our website: https://www.bip100.club…

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BIP chat with Alexis Goldfinch - 5 Costly Mistakes Businesses Make with their T&Cs 23:23

cách đây 17 ngày trước23:23

23:23

Penny chats to Commercial and IP/IT Lawyer and Fractional GC, Alexis Goldfinch. In this chat, Alexis takes us through the 5 most common mistakes business owners make with their terms of business and the consequences that come with those mistakes. From incomplete terms to non-compliance with legal requirements, Alexis explained why terms of business are the backbone of every business relationship, how these mistakes can be fixed, and why instructing a lawyer is the best way to protect the future of your business. You can connect with our expert here: https://www.linkedin.com/in/alexis-goldfinch-09102530/ If you'd like to find out more about how you could join our BIP100 community of business experts, please visit our website: https://bip100.club…

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BIP Chat with Jo Parker - When The F**K Did I Become Old? 25:58

cách đây 30 ngày trước25:58

25:58

Penny chats to Jo Parker. Jo is co-host (with psychotherapist Gaylin Tudhope) of 'When The F**k Did I Become Old?' podcast, and an estate agent for Fine and Country in The Surrey Hills. "When the F**k Did I Become Old" is a no-holds-barred podcast for those who've suddenly found themselves on the other side of 60. This unapologetic series dives headfirst into the rollercoaster of aging, tackling everything from creaky joints to retirement shenanigans. Hosted by two aging birds, rotating their own musings and interviews with a cast of sassy seniors, each episode explores the wild ride of getting older with humour, honesty, and a healthy dose of profanity. Topics include: - The joys and horrors of physical changes - Navigating the emotional minefield of aging - Retirement: dream come true or nightmare? - Sex after 60: it's not dead yet! - Dating in the digital age (with bifocals) - The art of being alone without being lonely It is aimed mainly for women over 60, because post menopause they tend to get ignored. Their intention is to do aging with humour and insight and to create a community. You can connect with our expert here: Instagram https://www.instagram.com/whenthefkdidibecomeold/ Facebook https://www.facebook.com/WhenthefkdidIbecomeold/ If you'd like to find out more about the BIP100 Club community of experts, please visit our website: https://www.bip100.club…

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BIP Chat with Sally Rule - Your house holds the key to a successful sale 27:35

cách đây 8 weeks trước27:35

27:35

Penny chats to Sally Rule, The Home~ologist – the expert with your home. Moving home is an emotional and financial commitment. Homeowners often feel overwhelmed, uncertain, or even stuck, wondering why their property isn’t attracting the right buyers. The frustration of endless viewings, unhelpful feedback, or a lack of offers can be disheartening. As The Home~ologist , Sally helps unlock the true potential of a home, transforming how it’s seen and experienced. With expert styling, strategic presentation, and a buyer-focused approach, Sally guides homeowners to move from frustration to success—because your house holds the key. You can connect with Sally Rule here: https://www.facebook.com/SallyRuleProperty/ https://www.instagram.com/sallyruleproperty/ https://www.linkedin.com/in/sallyrule/ If you'd like to find out more about joining the BIP100 community of experts, please visit our website: https://www.bip100.club…

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BIP Chat with Adam Mangan - Marathon Mindset: Running Your Way to Business Success 22:22

cách đây 11 weeks trước22:22

22:22

Penny chats to Adam Mangan, an entrepreneur specialising in growing businesses through strategy, sales, and marketing, with a track record of helping venture obtain impactful results. Penny and Adam explore the fascinating parallels between building a business and training for and completing a running race. From setting clear goals to creating a strategic plan, and from overcoming challenges to celebrating success at the finish line, this podcast dives into how the principles of fitness and entrepreneurship align. Whether you're a budding entrepreneur, an avid runner, or both, discover how discipline, perseverance, and adaptability can lead to success in any pursuit. You can connect with our expert here: https://www.linkedin.com/in/adam-mangan-b0b93929/ To find out more about joining the BIP100 community of experts, visit our website: https://www.bip100.club…

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BIP Chat with Keith Langbo - Redefining The Recruiting Experience 38:44

cách đây 19 weeks trước38:44

38:44

Penny chats to Keith Langbo, an expert in talent acquisition, engagement & retention…and company culture. Is there anything more important than the people we recruit? The conversation centres on the idea that talent acquisition is personal, critiquing the current system as overly transactional and neglecting the human element. Keith discussed this three-stage model: - Pre-hire (assessing needs and existing talent), - Hire (improving interview techniques and focusing on values alignment) - Post-hire (creating a welcoming and engaging onboarding experience), Keith is committed to a human-centric approach which is crucial for reducing the high costs associated with bad hires and fostering employee wellbeing. The overall purpose is to advocate for a more holistic and values-based approach to talent acquisition that prioritises both the candidate and the employer's success. Take a listen to learn some of the key opportunities within each of the stages of recruiting that can remove your struggles with finding, attracting & retaining top talent! You can connect with our expert here: https://www.linkedin.com/in/keithlangbo/ To find out more about how you could join the BIP100 Club community of experts, please visit our website: http://www.bip100.club…

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BIP Chat with Lee Rennie - Website are human too... 18:53

cách đây 20 weeks trước18:53

18:53

Penny chats with website conversion expert and live chat specialist, Lee Rennie. Websites are digital, but people prefer to buy from people. Calling and form-filling appeals to some visitors, but what about the growing number that are ready to engage, but don't like these traditional communication methods? It's more than likely they'll go back to Google and find another website. Penny and Lee talk about the benefits to your business of making the most of website visitors and 'making them stick', with human operated live chat. You can connect with our expert here: https://www.linkedin.com/in/leerennie/ If you'd like to find out more about joining the BIP100 community of experts, please visit our website: https://www.bip100.club…

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BIP Chat with Rebecca Sutherland - The 5 Qualities Investors Seek Before Backing a Business 32:53

cách đây 21 weeks trước32:53

32:53

Penny chats to Rebecca Sutherland. Rebecca is an investor and entrepreneur focused on finding growth opportunities in unexpected places, helping "boring" businesses evolve into successful ventures. Rebecca has a strong track record in business acquisitions and turnarounds, always looking to unlock potential through strategic direction and practical solutions. Understanding what attracts investors is essential for securing the right partners and funding to fuel growth. In this chat, Rebecca Sutherland breaks down the five essential qualities that make a business irresistible to investors: strong leadership potential, solid financial health, team alignment, operational efficiency, and a clear exit strategy. Whether you’re an entrepreneur looking to scale or an investor scouting the next big opportunity, these insights provide a blueprint for building or identifying a market-ready business that stands out to serious investors. You can connect with our expert here: https://www.linkedin.com/in/rebecca-sutherland-09a158100/ To find out more about becoming a member of the BIP100 Club community of experts, please visit our website: https://www.bip100.club/vsl-video…

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BIP Chat with Onur Ibrahim - Stop the Overwhelm, Boost sales & loyalty with ease & enjoyment 29:48

cách đây 22 weeks trước29:48

29:48

Penny chats to Customer Experience Architect, B2B Lead Generation Expert, Onur Ibrahim. If you're ready to scale effortlessly and enjoy the process, this episode is a must-listen. So much money mis-spent, tune in and transform your business today! Onur placed his first FB commercial advert in 2004 and has been a Google partner for over 20 years. Dive into actionable strategies to simplify customer engagement while driving growth. Discover how to streamline your marketing efforts, improve customer experiences, and foster loyalty—all with less effort. Explore practical ways to enhance business growth without the stress. You can connect with our expert here: http://linkedin.com/in/onuribrahim https://Facebook.com/marketing.life https://x.com/strategydigital https://www.instagram.com/stylistik Want find out more about how to join the BIP100 community of experts? Visit our website: https://www.bip100.club/vsl-video…

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BIP Chat with Liz Jackson MBE - What are the KPIs that matter when you're scaling a business to sell? 34:29

cách đây 22 weeks trước34:29

34:29

Penny chats to Liz Jackson, MBE, the Sales and Marketing Director of employee-owned corporate finance company, Initium. Initium’s focus is supporting ambitious entrepreneurs and adding exceptional value before, during and after the deal. In this chat, Liz shares hints and tips on why focusing on KPIs that matter today can have a massive impact on value when the time is right for exit. Liz also shared stories of what some of their former clients, called the Initium Fellows, have gone on to do post-deal, and the importance of prepping for what life could look like beyond the deal, and the impact you could have. You can connect with our expert here: https://www.linkedin.com/in/lizjacksonmbe/ Want to find out how to become a member of the BIP100 community of experts? Please visit our website: https://www.bip100.club/vsl-video…

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BIP Chat with Sharon Eden: How to turn midlife discontent into upgraded you? 31:35

cách đây 25 weeks trước31:35

31:35

Penny chats with Sharon Eden, The Wild Elder, Spiritual Psychotherapist Coach. The sense of freedom we experience when we truly meet ourselves is amazing. The midlife crisis has been the butt of many a comedian’s joke. But what if it were anything but? What if it was a sacred rite of passage for you to evolve into a more refined and revitalised you? In this chat with Sharon Eden we talk about her expertise as a Spiritual Psychotherapist and her new book that I believe is transformative. Sharon Eden is an inspiring lady, she has dedicated her life to people and the need we all have inside to live the right life for ourselves. Her book RE-DISCOVERED, is on Amazon and I had the great pleasure of interviewing her. Sharon uncovers 'Down & Dirty Spirituality' and how it helps you to evolve; to access and express your potential, find your unique spiritual fingerprint, and discover your mission on Earth. In our conversation, we talk about: The world we are in now and why understanding ourselves is more critical than ever. Feminine and masculine energy, my own battle and how it isn't black and white, there are grey spaces for us all The joy, no matter what age we are, of finding ourselves, I share how I wish my own father, dying at 94 with a clear sense of struggle, has done some of this work even if it was just before he died. The power of her book is: · Discovering your true self. · Determining your direction. · Understand and manifest your purpose. · Finding that elusive “something” Search "Sharon Eden Re-Discovered" on Amazon and buy a copy, there is a 99p kindle which is always a nice win-win when books launch. Enjoy our 30 minute chat and I hope you are inspired to have the courage to know yourself a little bit more. You can connect with our expert here: https://www.linkedin.com/in/sharoneden1/ https://www.facebook.com/sharoneden.biz/ https://www.facebook.com/groups/rediscoveredwomen To find out more about becoming a BIP100 expert, please visit our website: https://www.bip100.club…

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BIP Chat with Toby Freeman: What businesses can learn from charities 34:27

cách đây 29 weeks trước34:27

34:27

Penny chats to the Robin Cancer Trust charity founder and CEO, Toby Freeman. In this chat Toby and Penny deep dive into the top three lessons businesses can learn from the charity sector (plus much more) 1. Creating an empowered and impactful workplace culture. 2. Innovating services and identifying needs. 3. Connecting with customers through cause-based marketing They discuss why these lessons are so important to the charity sector, and the impact you can have by implementing them in your strategic and operational goals for your business. You can connect with our expert here: Instagram: @tobytalksbollocks @rctcharity https://www.instagram.com/tobytalksbollocks/ https://www.instagram.com/rctcharity…

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BIP Chat with David B. Horne: FACE – Fund, Acquire, Consolidate, Exit – an advanced strategy for exponential growth 30:46

cách đây 37 weeks trước30:46

30:46

Penny chats to David B. Horne, a Finance, fundraising and M&A Expert, Award-winning author and speaker. They explore the journey that led David B Horne to develop his FACE methodology – Fund, Acquire, Consolidate, Exit – and discussing how today he works exclusively with entrepreneurs, supporting them in achieving exponential growth that goes way beyond organic growth. He shares the story of one company he co-founded, where they tripled sales for three years running, growing from £1 million to £27 million. Many more details are available in David’s award-winning book, Add then Multiply – how small businesses can think like big businesses and achieve exponential growth. During his career, David has raised more than £120 million and completed 28 M&A transactions. He is currently working on his 29th and 30th deals. Connect with our expert here: https://www.linkedin.com/in/david-b-horne/ https://www.facebook.com/david.horne.967/ https://x.com/David_B_Horne To find out more about how you can join our BIP100 community of experts, please visit our website: https://www.bip100.club/vsl-video…

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BIP Chat with Jeff Gosling: Could you scale a more valuable, profitable, cash generative business? 36:00

cách đây 41 weeks trước36:00

36:00

Penny chats with Business Strategy, Scale-Up & Prep to Sell Specialist, Jeff Gosling Join Penny and Jeff in an enlightening session on scaling your business. Discover how to enhance its value and appeal to investors and lenders. We feature insights from two cutting-edge software solutions Jeff’s clients utilise, offering a fresh perspective on your business. Learn strategies for immediate improvement and long-term financial freedom. Value Builder: Decode a Value Builder Score and take actionable steps. Explore the eight key drivers of value, with practical ideas for quick wins. Companies with a Score of 80+ command a 71% premium when selling. CASHFLOWSTORY: Experience the power of simple, unique software that boosts Profit, Cash Flow, and Value. Uncover your business’s “Power of One” by analysing the impact of small changes in the 7 critical levers. Navigate your business through the 4 Chapters, revealing both challenges and opportunities. Unleash the potential of Profit, Cash Flow, and Value. Learn how to transform your business into a thriving cash machine. Connect with our expert here: https://www.linkedin.com/in/jeffrgosling To find out more about how you could join our BIP100 Club community of experts, please visit our website: https://www.bip100.club/vsl-video…

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BIP Chat with Lesley Thomas: Financial Literacy for our Teens – a need to have 33:14

cách đây 43 weeks trước33:14

33:14

Penny chats to Money Coach & Financial Literacy expert, Lesley Thomas, the Founder of the Money Confidence Academy. If Financial Literacy were taught to children from a young age, this would add £200Billion to the UK Economy by 2050. With so many teenagers and young people, fearful about their financial futures, worried that they will be worse off than their parents, why is not enough being done to support them to become financially competent and money confident? You can connect with our expert here: www.linkedin.com/in/lesley-thomas If you would like to find out more about joining the BIP100 community of experts, please visit our website: https://www.bip100.club…

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BIP Chat with Penny Power OBE « » BIP Chat with Phil Rothwell & Carolyn Boddington - Google Ads and ChatGPT: Generate Business & Improve Efficiency

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BIP Chat with Phil Rothwell & Carolyn Boddington - Google Ads and ChatGPT: Generate Business & Improve Efficiency