How Implementing a CRM Can Transform Your Photography Business

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In this episode, I'm chatting with Meredith Gradle, the CEO of Iris Works, a studio management CRM system for photographers. We discuss the importance of implementing a system from the start of your photography business, how Iris Works can automate and improve the client experience, and the power of online booking.
Meredith shares her favorite features of Iris Works, including the workflow engine and the customizable booking calendar. We also touch on upcoming enhancements to the software, such as better insights into the health of your business and improved usability. Tune in to learn how Iris Works can streamline and elevate your photography business.
Our Podcast Sponsor:
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Raise your hand if you want to experience your most profitable year yet in business in 2025! Of course you do. You are invited to save your seat for the Most Profitable Year Yet workshop.
This is not your average “goal setting” workshop. We are going to dive deep into your business numbers, set vision & goals for 2025, and then create a strategy for you to actually hit your goals and make more money in your business.
And the best part? We are ditching the hustle culture & going to be spending MORE time enjoying life while our businesses create impact & income.

You have two dates to choose from so you can attend - November 22nd or December 6th. Head to brookejefferson.com/2025 to save your seat! I cannot wait to see you there and help you experience your most profitable year yet!